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Do People love hypes? I think they do what you say?

by Moneymaker2012
33 replies
Hello warriors,

I have seen few people saying that they do not like hype and other marketers tell in their WSO that it's not a hype blah blah.. It show that people do not like the hypes like "Make $100 a day" or " Get Rich Over Night" or "Get Rank #1 in google within few hours"

But still I see that the threads who claims this kind of things they sell more as compare to the threads who say honestly about their WSOs

I think we all are looking for biggest hype every next day..

Hahahah... What you guys say about it?
#hypes #love #people
  • Profile picture of the author Broyde
    People who have been burned often enough by hype do not like it, and learn how to avoid it. Those who haven't been burned enough...well its just a matter of time.
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    • Profile picture of the author Moneymaker2012
      Originally Posted by Broyde View Post

      People who have been burned often enough by hype do not like it, and learn how to avoid it. Those who haven't been burned enough...well its just a matter of time.

      Hahaha.. Very well said.. The Pic in your avatar is telling me that how happy you are while saying this
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  • Profile picture of the author Victor Edson
    Hype is all about connecting emotionally with your
    reader, and that will get you more sale.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Moneymaker2012 View Post

    What you guys say about it?
    Here's my statutory contrarian note: I think it's one of those things that many marketers believe "does work", and those are marketers who haven't tested it. It's one of the many things in IM which people think "must work, otherwise everyone wouldn't still be using it", so they assume it works, without testing. With some traffic demographics, and maybe quite a lot more than many people realize, I think it actually alienates large numbers of people and works very badly indeed.

    A skilled copywriter can of course connect emotionally with his audience with no hype at all. It's people only pretending to be copywriters, and their clients, who tend to get these two concepts confused.
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    • Profile picture of the author Moneymaker2012
      Originally Posted by Alexa Smith View Post

      Here's my statutory contrarian note: I think it's one of those things that many marketers believe "does work", and those are marketers who haven't tested it. It's one of the many things in IM which people think "must work, otherwise everyone wouldn't still be using it", so they assume it works, without testing. With some traffic demographics, and maybe quite a lot more than many people realize, I think it actually alienates large numbers of people and works very badly indeed.

      A skilled copywriter can of course connect emotionally with his audience with no hype at all. It's people only pretending to be copywriters, and their clients, who tend to get these two concepts confused.
      Amazing thoughts out of the box
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  • Profile picture of the author Victor Edson
    Alexa, that's an odd opinion to have on hype, especially
    when your signature is filled with it.

    Sure, we all know your paintings(nor writings) actually snap, crackle, slop(or pop)... but we all see how you're using hype to connect with people's emotions there.. if hype is so bad, why do you use it?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Victor Edson View Post

      Alexa, that's an odd opinion to have on hype, especially when your signature is filled with it.
      Is irony really that wasted on you, Victor?!

      Originally Posted by Victor Edson View Post

      Sure, we all know your paintings(nor writings) actually snap, crackle, slop(or pop)... but we all see how you're using hype to connect with people's emotions there.. if hype is so bad, why do you use it?
      That's (attempted) humor, not hype: it's a self-referential, ironic way of saying "isn't hype stupid?"

      Not very well attempted, it seems. As the saying goes, they're no good when you have to explain them.
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    • Profile picture of the author MikeTucker
      Originally Posted by Victor Edson View Post

      Alexa, that's an odd opinion to have on hype, especially
      when your signature is filled with it.

      Sure, we all know your paintings(nor writings) actually snap, crackle, slop(or pop)... but we all see how you're using hype to connect with people's emotions there.. if hype is so bad, why do you use it?

      There is a fine, but distinct line between "HYPE!" and enthusiasm...
      I would imagine that the distinction is often a matter of perception
      based on context, degree, length, and of course ultimately the
      delivery of substance (because it is not a static vacuum, but
      an overall feeling-- at least for most people.)

      There is certainly a lot of "hype" at seminars with Tony Robbins,
      but I don't know anyone who comes away calling it that?
      Likewise, a Warrior with nearly 20,000 posts that certainly
      often seem to Snap! Crackle! and Pop! with enthusiasm for
      expressing her experiences, thoughts, and opinions can probably
      get away with a couple of lines that describe her style in a way
      that most people already expect?


      And back on topic a little bit, when it comes to sales copy
      (written, video, verbal, etc.) there is certainly a balancing
      act that many people don't seem to put much thought into,
      or maybe they just don't understand-- That need for enthusiasm
      without over-excitement, for offering substance and content
      but without giving away the farm. If only people would put
      as much thought, learning, and effort into learning to write
      copy as they do other aspects of their business, then perhaps
      "hype" would be the mark of the amateur, and not of the industry?
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      • Profile picture of the author glennshep
        Originally Posted by MikeTucker View Post

        There is a fine, but distinct line between "HYPE!" and enthusiasm
        I think that this is the important distinction. To me, hype = making over-the-top, unsubstantiable, misleading claims in a way that grabs attention and leads a person to make a decision based on a largely emotional response.

        But you can certainly make an enthusiastic statement using techniques that grab attention, engage and provoke emotion in a person but at the same time being genuine and making substantiable statements.

        Both sets of marketers will likely love their respective approaches but I feel sure that a higher percentage of buyers will prefer honest, enthusiasm rather than hype. Sure, people may well get taken in and respond to hype but aren't going to be very happy once they find out that what they've bought doesn't match up.
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  • Profile picture of the author Vadimarket
    They like hype until they realize that they've been screwed
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  • Profile picture of the author Victor Edson
    Was it attempted humor because you stole the line from Rice Krispies?

    Or because your hype is so over the top it's funny?

    Either way, you're using hype in the same place you're bashing it, so yes...
    I do get the irony.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Victor Edson View Post

      Was it attempted humor because you stole the line from Rice Krispies?
      Originally, yes - and in a clearly totally out-of-context way. Since then it's evolved to various misquotations of the same.

      Originally Posted by Victor Edson View Post

      Or because your hype is so over the top it's funny?
      My intention was that it was more the context of it, and the fact that I have nothing to promote/sell, in a place where so many other people do, that might make it amusing.

      Originally Posted by Victor Edson View Post

      Either way, you're using hype in the same place you're bashing it
      I'm actually bashing it in the same place I'm bashing it, but this has apparently passed you by. Probably my fault for being ambitious - call me naive, but it never occurred to me at all that anyone might actually take it literally and imagine that it signifies the exact opposite of what I'd intended. Irony's apparently not easy to pull off in a crowded forum.
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  • Profile picture of the author Victor Edson
    Not all hype is over hype.

    Some Hype = Good

    Over Hype = Bad
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  • Profile picture of the author mialove
    I think it's really work on newbies. I must admit, when i first come to forum , i clicked the most for those hype threads, but i realized very fast that it's all bulshit
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  • Profile picture of the author thedanbrown
    Yeah anyone who has been around IM for a while knows that really hypey products are normally all fluff or rehashed info from other products
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  • Profile picture of the author IMSince2003
    You can make almost anything good sound terrible with a bad description. Conversely, you can make a real dog of an offer sound awesome! The trick as a consumer is to pick the gem, not the dog(no disrespect to dog lovers intended).

    Also, unrelated: Hi Alexa
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  • Profile picture of the author Raydal
    People always seem to blame sales copywriters of using too
    much hype when there is no other place where hype is as
    prevalent as in ROMANCE.

    Ever study how lovers speak to each other? Now that's "hype"
    but who is complaining?

    -Ray Edwards
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  • Profile picture of the author cyberdad
    Simple answer: you need to know your audience. It will work with some, others will see it and run before you have a chance to get very far into your pitch.

    Dave
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  • Profile picture of the author moneychain
    I was so naive when I first started and I may still be just a little. Every now and then a good sales page will get me but def not as many as it used to. I try to stay clear from all hype!
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  • Profile picture of the author MKCookins
    I think people want proven results of what they can expect.

    If your product has helped you reach 1,000 extra people a month or earn 100 more dollars. Simply state that.

    I know for me personally when I buy a product I expect to get what the wso says. If not then you lose your reputation - and that can be far worst then making fewer sales.
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  • Profile picture of the author Edk
    As has been hinted above it depends on the market. Hype is more effective in some markets than others. This is something you'll just have to test out for yourself - I mean split test - rather than guess at in any way.
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  • Profile picture of the author WhiteStarlight
    I am not a newbie, but still sometimes buy into hypes, however I try not to act based on emotions, but do my research first.

    Victor Edson has a good point, all hypes with strong sales copy do touch your emotions and moves you closer towards buying this product even if you may realize logically that you don't need it. When you see the title it may not interest you very much and you may say to yourself first "Well I won't definitely be buying this", but after reading the sales copy or watching sales pitch webinar you may realize that you really need that thing.
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  • Profile picture of the author Alex Mensah
    I think people are first attracted to products through the hype but then
    sadly its after they purchase that they start to thing logically about
    their purchase. Most people are emotionally driven so they like the hype
    but some have learned to control that emotion that hype creates
    and think logically about a purchase before making it.
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    • Profile picture of the author Magic Mike IM
      I don't care for the hype at all...

      Well, time for me to get in my Limo and drive around the neighborhood looking for "random, regular people" to put in the back for 45 minutes and come out rich... hmmmm... maybe I'll record this time for my next sales page !!!!
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  • Profile picture of the author Ryan David
    When I was a younger internet marketing hopeful, I think I loved the hype. It was almost like I needed the carrot of bigger money in front of me to keep luring me into doing actual work to achieve the goal.

    Nowadays, I just like more information presented in a clear manner with some salesmanship.
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  • Profile picture of the author nitesh
    Everyone love hype as long as they do not see the negative effects.
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  • Profile picture of the author OldLodgeSkins
    Unfortunately... You're right. At least for here on the WF.
    I originally wanted to start my own WSO without that kind of arguments. But ultimately I had to alter my sales copy a little, because several people told me it wouldn't stand out in the middle of all the other over-hyped WSOs and that people jump on little shiny objects... Which, unfortunately, is true. It started selling only after I made the changes.
    Sad...
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    • Profile picture of the author Moneymaker2012
      Originally Posted by OldLodgeSkins View Post

      Unfortunately... You're right. At least for here on the WF.
      I originally wanted to start my own WSO without that kind of arguments. But ultimately I had to alter my sales copy a little, because several people told me it wouldn't stand out in the middle of all the other over-hyped WSOs and that people jump on little shiny objects... Which, unfortunately, is true. It started selling only after I made the changes.
      Sad...
      This is what I also believe because I am also planning to launch a WSO soon. So I was thinking that if I write only what it is then people will not get attracted because I have seen many WSOs specially the same one as mine and they over-hype the sales letter and do not deliver that much but still if I go and search the WarriorPlus of that product then I can see that it made lots of sales.. That made me curios to think about it.. And I think that a WSO should have hypy sales letter else you cannot service in this over hyped section.
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  • Profile picture of the author StevenJones
    Hype + Story = Sale.
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  • Profile picture of the author Jackson Tan
    hype attracts, after the main issue is that are you are to deliver after that. a little hype is good as suggested earlier but when customers over expects, that's when the real problem.
    For me.. a little hype is still good unless you are already a established IMer.
    just my 2 cents~

    To Your Fun & Freedom
    Jackson Tan
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  • Profile picture of the author sabatek
    I agree. I am learning from someone who said he was failing at Internet Marketing because he was offering people what the NEED but succeeding giving them what they WANT.

    HYPE is what people want it makes people move into action to some extent.

    Telling people what the NEED to hear makes them continue to do what they are already doing.

    As long real value is provided or a refund, no harm done.
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  • Profile picture of the author aerm85
    How does not buy a Hype anytime?. I think the more sales is because the offer connect with our emotions... well, the reality comes when you see over and over again that those hypes only wastes your time and money...
    Best regards
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