Federal Trade Commissions guidelines regarding online advertising.

by It Should Be Easy

Posted: 12 years ago 5 replies

INTERNET MARKETING

I have heard that "New guidelines from the Federal Trade Commission raise the bar for transparency online. The rules require those promoting products for a fee to say so upfront." (from http://www.nativo.net) and I am doing an article on the subject and need better sources than nativo. Does anyone know exactly where these guidelines are? Been looking through www.ftc.gov for a while without any success.

#advertising #commissions #federal #guidelines #online #trade

kindsvater 12 years ago

http://www.ftc.gov/os/2013/03/130312...isclosures.pdf

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- It Should Be Easy 12 years ago
  
  Originally Posted by kindsvater
  
  http://www.ftc.gov/os/2013/03/130312...isclosures.pdf
  
  .
  
  Thank you! I suppose I should have found it myself but I really appreciate it. Now I'll just have to read through it and see if it is of any interest.
  
  Thanks
  
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sowens 12 years ago

As I read it, the FTC rules, as always, ask us to put disclaimers and fees at the point prior to purchase except when a complex fee structure requires additional space. In that instance we can use an obvious hyperlink. I may be wrong but I don't remember the description "obvious" in the previous guide. I hope this means they are going to get tough with people who advertise a one time payment and then rebill over and over.
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WillR 12 years ago

The FTC just keep clamping down on things you should never be doing in the first place.
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- writeaway 12 years ago
  
  Originally Posted by WillR
  
  The FTC just keep clamping down on things you should never be doing in the first place.
  
  Exactly. Stay within the lines of the law and ethics for best results.
  
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Federal Trade Commissions guidelines regarding online advertising.

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