I just read a great post by Seth Godin:

Seth's Blog: Most people, most of the time (the perfect crowd fallacy)

Once you read it, re read it. Then ask yourself the question:

is what I produce strong enough that it will rise to the top or will
it instead simply be buried
in the avalanche of excess web content?

Of the millions of pieces of content that are added to the web each day,
why should anyone read/listen to yours?

Everything you produce should be something that is worthy
of rising to the top - or you are wasting your time producing it -

Traffic is changing a lot these days, and I think that what Seth
wrote is central to the problem - folks aren't just reading
content because it is "there," they are reading (or listening)
because it is exactly what they need.

And the same goes for paid traffic - if the "content" (the
advertisement, squeeze page, whatever) is not ultra-relevant
and exactly what someone needs - it is going to be
lost in the mass of competing advertisements.

In order to compete in today's market, you really have to
be the very best and offer the best.