15,000 Opt Ins a Month - What Do I Do With Them?

Only if they've consented to being "sold" at the time of opting-in, I think. (In other words, no, probably not really).

But you might be able to sell solo ads to other marketers, perhaps? Again, you'd need to be able to guarantee clicks, probably, to do that - and that sounds a little questionable? Maybe worth a try, though?

Not a complaint, but it's kind of difficult to make suggestions without seeing the opt-in page, knowing what sort of traffic they are, and exactly what (in their minds) they've opted in for? Because the degree of overlap between what (in their minds) they've opted in for and what they receive is going to determine both the proportion of people hitting the "spam" button and the future open-rate, isn't it? :confused:

400 opt-ins per day is good going, though.

Mate, this is a list of REAL buyers who have just purchased something - these not only have the interest but they also have the potential...think, think....this is a goldmine!!

Let me break it down to you more figuratively; anyone who buys a laptop needs some softwares, anyone who needs softwares needs upgrades and such...meaning you can mint money from the guy who made the first sale just by selling to them something else closely relevant to what they bought in the first place!

Should make sense. And you, you my friend are sitting on goldmine!

I sent you a PM....

Definitely offer some more content (5 or 10 emails) to highlight
the benefit of purchasing your main product, you should be able
to get a few more buyers that way.. a discount would too.

Hello

Please realize these are not buyers.

They are sort of leads.

About 6% of my visitors convert to actual sales.
I am not quite sure what the conversion rate is on the opt in (the list I am talking about).

Victor

Yes I actaully require the opt-in BEFORE seeing the order page so I can then drip feed them a few messages that offer a discount.

But Victor, unlike the example of "Get out of a Speeding Ticket Ebook", my product kinda deals with a very "hot" short amount of time for the buyer. With a speeding ticket a 10 day follow up thing would work, but I feel I only have like 2-3 days.. after that people will be hitting the spam button.

That is why I am using Aweber at all. Otherwise I'd just ditch it.

Ohhh! I forgot to tell you: Also, its a single opt-in .. not double-opt in, which i guess makes it less valuable.

You could look into selling solo ads. I have no experience with them myself, but from what I've heard, you can get paid to basically just send someone else's email out to your list.

Alternatively, (this is slightly sketchy but may not be illegal per se), you could simply sell the list of non-buyers to someone else. Just have a legal disclaimer somewhere in the footer of your site that says you will do so.

Why would you make them optin, if you are just going to delete them????? That is an oxymoron if I ever seen one.

You should be trying to sell the ones that didn't buy, and promote related offers to the other ones. The offers don't even have to be related, they are human so you can promote anything really. Also a single optin list works just as good as a double optin list.

If you don't want to keep these leads, than just put my optin box in front of them, I will pay to keep them in Aweber

Have your tried sending them to CPA offers?

Otherwise, I think Alexa might be right, about the only thing you can do with them is try to get more of them to purchase your product.

That is way too long, you have to have a good funnel in place. For them to optin in the first place, means that the interest is there.

Entertain them.

Teach them.

Build a relationship.

Cherish them.

Love them.

(And don't forget the ninja-like-inserted affiliate/product links)

Thanks Sarevok.. maybe I need to bond with them more..

I mean, I didn't try that TOO much..

Danr62 --- Yes I have thought about CPA offers too.. just small low barrier of entry stuff... free trials and stuff...

using your example:
Anyone that got a speeding ticket has a car.
they also drive fast.

sell them car accessories worse case scenario.

sell them radar detectors to really make some money.

So you're getting around 12,000 opt ins every month and you just delete them? Never heard anything like it.

I don't beleive there's absolutely nothing else related you can sell to them but trying to promote weight loss and other wide interest stuff isn't a good idea. It needs to be relevant to what they opted in for / bought originally.

I wouldn't try selling the leads though.

Ah, that explains alot, so you end up with alot of freebie seekers. You should still send them a 7-8 email sequence to see if you can convert them, before you delete them.

You've managed to accomplish something many people aren't able to do successfully - don't squander the opportunity.

You need more products.

Right now your weakness is that you're a "one hit wonder" - you have one great product that people want and are willing to subscribe to a list to get access to. Imagine if you had ten of those ... each person who joins your list is a likely candidate for the other nine. You could set up an auto-responder so each person who signs up gets an email a week from you, for nine weeks, until the other products (the ones they DIDN'T sign up for) have all been presented to them.

Alex -

I send them about 4.
But once again its a very short amount of time I have to sell them

Thanks everyone for your help.

I guess I am just kind of procrastinating on writing the tons of email to test if I can get anything to convert.

Like I said I tried before with some pre-written messages promotnig clickbank products, but it never ROI'd and I was araid of losing my aweber account.

Is there any email marketing solutions out there that are cheaper than Aweber and have a higher spam threshold?

I agree with what Ron is telling you. The trick to making use of your list is to market similar or related products. Sending out marketing on unrelated products is like shooting targets with a blindfold on. You may hit a target on occassion, but there will never be any kind of consistency.

If you market something that helps them get out of a speeding ticket, sign up as an Amazon Affiliate and sell them a radar detector, window decals, or something else for their car. The list is endless for this.

From your other example, if people opt in for the Best Man Speech Help - an urgent need to be sure, they might also be interested in a book on throwing great Bachelor Parties, or they might also need some tips on humor or wedding etiquette. That is taking a single sale and presenting several items - even as a possible OTO after the sale - to better help your customers and earn more money for you.

Those same customers might also want to learn about how to pick up girls 2 weeks after wedding, or maybe they need help relating to their married friends. So you have to think outside the box and come up with related points of interest.

Just deleting the lists is crazy to me. Most people work pretty hard to build a list.

My 2 cents worth...

Wow. You are getting a lot of opt-ins, Oilman. Your success is hard for me to visual. Good work.

Maybe direct them to another web property that you own and that they might be interested in?

I have a question - why do you get them to opt in if you don't use their details? Do you know if people bounce away instead of opting in, as you could be losing customers, and getting no benefit from the list either?

If you were promoting similar things to these people, I could understand it, but otherwise it just seems like you're creating work for yourself?

To me, it would make more sense to only get buyers to opt in, as you know you have a shot at them buying from you again.

Best thing to do is to put your prospects into one list, and your buyers into another.

Your buyers are going to be easier to promote to, as they have already proven that they're willing to pay for something. So I'd start there. It shouldn't take long to see how things go, and if people are interested, however the process is a long term one, based on testing and tweaking...

Hey guys

I appreciate everyone's help

And I apologize that I didn't explain it better. Let me explain:

Lets say that I am selling a product on how to write a best man speech, within 3 days of the wedding.

But it isn't that -- that is just an example.

Originally I had a speeding ticket ebook as the example, but the Best Man Example works better.

Its a very "point in time" desperate need product, like that.

Anyway, I have the sales pitch, and then a DOWNLOAD NOW button. If the button is clicked , it says "To access XYZ, enter your email below".

It then routes them to the order form.

Now, if they do not order on the order form, they receive an email saying "Where did you go?" etc. etc., and then a few days later it offers a discount, and then it even rolls into a super discount thing that is a 5 day sale or something.. something I learned from Frank Kern years ago.

If they *do* order, then they are routed to a 2nd list.

Now, I have done a split test that has shown that collecting that email before the order page works better than not doing it at all, and that is why I do it.

But outside of that, collecting emails hasn't been too lucrative to me.

And yes I do sell upsells, OTO's, and a back end CPA offer. But outside of this event (IE: best man speech), its been hard to sell other stuff.

But I will have to re-read this thread and try to think of some new stuff. Thanks for all of your help.

Hi, Mr. Mechanic, my name is The Oilman. My car is making a funny noise. Let's pretend it's a Ford. But it's not a Ford, it's something else. But if it was a Ford, how should I fix this damn noise?

Dude, that's kind of what you're doing right now...

I'm curious why you're hesitant to say what the real product is. You would probably get better answers if you did.

Ask them what they're interested in. After you follow up with a couple emails trying to sell your product, poll them.

There has to be some common denominator.

The Oilman,

What you're doing now doesn't resemble email marketing, it resembles tricking marketing. From the post here I see you're a nice guy, but your marketing tactics smell funny at best.

Let's analyze your strategy a bit, shall we?

You're a visitor, and you land on a similar website. You see a page describing a PDF or something saying how well you can write your best man's speeches, with no mention of price or any other clue that this PDF costs money (such money back guarantees, etc.).

You then see an opt-in form saying "enter your email address" and click "download now".

At this point, what do you think a visitor has in mind:

a) Hmm, great! All I have to do is enter my email, and I'll probably receive it in my inbox in a few minutes, for free. Swell!

b) Hmm, well, I think I'll be redirected to a sales page, even though there was no hint this will happen, and if I don't buy it, I suppose I'll get emails from now on trying to sell me the product.

I think I've made my point clear.

Can you see how flawed your strategy is? You, probably unintentionally (I hope!), mislead people into believing it's free. Well, that happened before, so even though I don't agree with it, and will never do it, it's not such a big problem.

But, you then begin sending emails to them, out of the blue, without telling announcing them and you use a crappy strategy crapped out by crappy Frank Kern which basically is a big fat lie. I don't know the community's view on sending emails with a steeper discount each time, trying to get people into buying, but as a customer I think it's a quackery.

Sorry for being so outspoken, and I really hope you did it because you've been mislead by Frank Kern* to do it, but you really need a big change of plans.

Here's a basic formula a lot of people use: You set your website up as a sales page with price and everything, and you also have an opt-in with a free chapter or something like that, in which you pitch your product. Now you're a honest man.

*I can't wait for lousy marketers who love and worship Frank Kern to defend him with silly arguments like "he makes millions, how much do you make?" etc.

Have you tried split testing, with a straight sales page and an exit popup?

So anyone that buys, never see the popup and those that try to exit/close page, display the popup with an offer (discount/free 'something' etc) with an opt-in form.

Then they are at least wanting to signup to your list, and probably won't be so miffed about giving their email to you.

There are paid options out available, but here's a free option using jquery.

Creating a Jquery Exit Popup - Tony Lea

If you try it or anyone else does, should update the jquery version. The download is using an old version from the Google CDN (1.6.4 > update to 1.9.1 or 2.0.0).

Oilman if you want to partner with me I will write all the emails in a sequence style to bond with them and sell them more stuff. I promise.

You throwing away 12k leads a month is insanity beyond words. Having too any leads is a first world problem. its impossible not to be able to monetize them. IMPOSSIBLE