Ecommerce Store Launch - Brainstorm
I've got a new ecommerce store that I am going to be launching soon. Naturally, I think the niche is good but it isn't wholly unique.
I want to have launch email but I don't have a list yet. My thought is to build an opt-in list in my niche offering an incentive. Here are my current parameters:
I'd be interested in something I could drive through social sharing as well.
Have you seen anything like this in the past or do any brainstorming ideas?
Thanks ahead of time.
I want to have launch email but I don't have a list yet. My thought is to build an opt-in list in my niche offering an incentive. Here are my current parameters:
- My products all have MAP pricing. So I'm assuming that I can't advertise a significant discount on any of the products for a "grand opening" sale.
- I don't have enough budget to be able to give away anything terribly significant. Of course once I sell my inventory I'll have some money but to start I really don't.
- I can't give a flat gift certificate to everyone because I might not be able to afford it.
- Do overall store % discount coupons count against Minimum Advertised Pricing policies?
I'd be interested in something I could drive through social sharing as well.
Have you seen anything like this in the past or do any brainstorming ideas?
Thanks ahead of time.