Trying To Open The Market To Hundreds Of Millions Of Additional Potential Customers For US All
question, but one that I think has come of age.
I ask you to keep it non-political, non-religious, and avoid all
of the other issues that could get the thread deleted... but
realize that that is unlikely to happen here.
Basically, I'm speaking at an internet marketing seminar in
Lagos, Nigeria in November. There will be attendees from several
other African countries there.
While I'm there, I have also been offered the opportunity to
meet with and discuss possible internet marketing arrangements
with numerous leaders in business, banking, and even government.
I just need to know what issues to bring up to them, and I DON'T
want that to be just MY thoughts. They want to discuss internet
marketing and I have not been appointed the spokesman for
internet marketing... yet :-)
I've been offered television and radio appearances, and a degree
of exposure that many would drool over!
I see this as the perfect time to bring up issues of perception...
such as Nigeria being a hotbed of fraud... even though I doubt
that it's now any worse than in many American cities.
Since I will have the attention of many people who CAN make a
difference, I want YOUR thoughts on issues that I should bring
up... concerns that need to be resolved... again bearing in mind
that I'm not a politician.
FYI, hundreds of millions of smart-phones are now in use in
Nigeria, and many Nigerians can access mobile optimized sites.
Many Nigerians even own 2-3 smart-phones since deregulation
allows many competing providers, and people like to have backups.
They WANT TO buy your products!
At the same time they want to explore ways to sell their products
to us, and to joint venture with us.
While Paypal is still not an option with Nigerians, they do have
similar options, and there are banking arrangements that are VERY
secure. My understanding is that most Nigerians with bank
accounts now have Visa and Mastercards for example.
Things are still "different" than we are accustomed to. For example,
when I sell anything over there it will be with the understand that
there is NO money-back guarantee. All sales will be final. Nigerians
understand that. That tells me that the marketplace is different.
Still, there are major banking organizations that want to securely
open things up more... and things have CHANGED in the past few
years.
So, my question to you is, if you were in my shoes, what issues would
YOU surface? I'll surface those issues... if they strike me as
appropriate, and in the process, could open up the market to hundreds
of millions of additional potential customers for you.
We "Westerners" are missing out big if we ignore the major of the
world that DOES have money to spend, and has the same dreams and
aspirations as we do, but we continue to lock them out.
How do we open things up more.
Thanks for listening... and for your well-reasoned thoughts.
Willie
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Steve Browne, online business strategies, tips, guidance, and resources
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