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Clickbank gravity for new product?

by TheFury
13 replies
What kind of gravity do you guys generally look for in brand new products? (~1-2 weeks old?)
#clickbank #gravity #product
  • Profile picture of the author MilesBaker
    Gravity on a product that is only 1 or 2 weeks old is only going to indicate if there was a JV launch for the product or not. Unless someone has some other insights as to how Gravity would be useful on a new product that I can't think of, I'd say that's about all Gravity would be good for on a product that new.
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  • Profile picture of the author Alexa Smith
    Banned
    I think it's probably, normally, a mistake to take gravity into account at all, in selecting a new product.

    It's going to vary significantly (a) from niche to niche, and (b) according to exactly how and where the vendor's done his own conversion-testing, sales page refining, and so on, before/while it's available to affiliates/JV partners.

    Gravities can also be very misleading for quite a few specific reasons: for example, some vendors actually want to have a high gravity because they think it helps to attract affiliates (and it can - but not always the kind of affiliates they'd actually wish to attract! There are many ways of "massaging" gravity figures, anyway); also, don't forget that an affiliate buying one copy through his own hoplink (either for his own use or "to assess/appraise") adds exactly the same 1.0 to the gravity as a super-affiliate selling 5,000 copies adds. So it's often not what it appears to be at all. It's actually common, not exceptional, for products with single-figure gravities consistently to be selling far more copies than products with three-figure gravities, and there are reasons for that (some of them explained in the threads linked to below).

    It's explained here in more detail, if it helps ...
    http://www.warriorforum.com/main-int...ml#post7954133
    Gravity High or Lower - Which Sells Best & Why?
    Clickbank gravity - is there a sweet-spot here?
    Understanding Clickbank Gravity
    Clickbank Gravity

    Having said all that, I admit that (rightly or wrongly, and on the basis of my own experience) gravities over about 30 do tend to discourage me from promoting ClickBanks products. My best-selling and highest-converting products tend to have gravities around 5.0, in many different niches, and to put it mildly and briefly, that isn't entirely a coincidence.
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    • Profile picture of the author johnmags
      Originally Posted by Alexa Smith View Post

      I think it's probably, normally, a mistake to take gravity into account at all, in selecting a new product.

      It's going to vary significantly (a) from niche to niche, and (b) according to exactly how and where the vendor's done his own conversion-testing, sales page refining, and so on, before/while it's available to affiliates/JV partners.

      Gravities can also be very misleading for quite a few specific reasons: for example, some vendors actually want to have a high gravity because they think it helps to attract affiliates (and it can - but not always the kind of affiliates they'd actually wish to attract! There are many ways of "massaging" gravity figures, anyway); also, don't forget that an affiliate buying one copy through his own hoplink (either for his own use or "to assess/appraise") adds exactly the same 1.0 to the gravity as a super-affiliate selling 5,000 copies adds. So it's often not what it appears to be at all. It's actually common, not exceptional, for products with single-figure gravities consistently to be selling far more copies than products with three-figure gravities, and there are reasons for that (some of them explained in the threads linked to below).

      It's explained here in more detail, if it helps ...
      http://www.warriorforum.com/main-int...ml#post7954133
      Gravity High or Lower - Which Sells Best & Why?
      Clickbank gravity - is there a sweet-spot here?
      Understanding Clickbank Gravity
      Clickbank Gravity

      Having said all that, I admit that (rightly or wrongly, and on the basis of my own experience) gravities over about 30 do tend to discourage me from promoting ClickBanks products. My best-selling and highest-converting products tend to have gravities around 5.0, in many different niches, and to put it mildly and briefly, that isn't entirely a coincidence.

      Thanks for the nice tips here.Gravity of 5 is the best-selling conversion in your case is somewhat opposite to the common notion that the higher the gravity the better. Like you said, it varies from one niche to another, and there are other factors, as well.
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  • Profile picture of the author Harvey Segal
    Originally Posted by TheFury View Post

    What kind of gravity do you guys generally look for in brand new products? (~1-2 weeks old?)
    Here are the results of running a Marketplace search on Vendors activated after Sep 1 then sorting by gravity

    The top gravity figures are

    1) 50
    2) 1.96
    3) 1.88
    4) 1
    5) 0.84
    6) 0.81
    7) 0.81
    The rest are zero.

    So (1) would be from a JV launch or similar.
    (2) to (7) indicate just one or two affiliate sales.

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    • Profile picture of the author SunilTanna
      There is another way that some people get high gravity in a short time.

      They simply set up affiliate links to their site which lots of different affiliate ids.

      Then they or their friends buy 1 copy thru each affiliate id.

      Of course that tells you absolutely nothing about whether the product is really worthwhile, or the sales pitch converts. But , it has a high gravity...

      That is why you should not put too much faith in gravity.
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    • Profile picture of the author TheFury
      Originally Posted by Harvey Segal View Post

      Here are the results of running a Marketplace search on Vendors activated after Sep 1 then sorting by gravity

      The top gravity figures are

      1) 50
      2) 1.96
      3) 1.88
      4) 1
      5) 0.84
      6) 0.81
      7) 0.81
      The rest are zero.

      So (1) would be from a JV launch or similar.
      (2) to (7) indicate just one or two affiliate sales.

      .
      Funny. 2) is me Yep. 2 random sales from 2 random spam affiliates
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  • Profile picture of the author Fazal Mayar
    Thanks for claryfing that up Sunil. Gravity can sadly a not revelant number, I always sort by popularity on Clickbank.
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  • Profile picture of the author WillR
    Gravity can be gamed. Therefore gravity means nothing.
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  • Profile picture of the author conanedo
    If you want to choose good product to promote maybe you can read this
    http://www.warriorforum.com/main-int...ml#post2161932

    i follow Alexa Smith tips and it's good, my sales increase even with low gravity.. Read it you will find it helpful



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    • Profile picture of the author TheFury
      Originally Posted by conanedo View Post

      If you want to choose good product to promote maybe you can read this
      http://www.warriorforum.com/main-int...ml#post2161932

      i follow Alexa Smith tips and it's good, my sales increase even with low gravity.. Read it you will find it helpful



      .
      Cool thanks. Yea, I have heard that low gravity is sometimes a good thing, though it seems in my niche (dating) the highest selling products also have the highest gravity. I am also wondering for affiliates marketing my stuff; i.e. is it even worth approaching any of the real affiliates if I don't have really high gravity in the dating niche?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by TheFury View Post

        it seems in my niche (dating) the highest selling products also have the highest gravity.
        There isn't a way of knowing what the highest selling products are, without having access to their vendors' ClickBank accounts and/or bank statements. It seems that way in many niches. It can often seem that way when it isn't at all. I'm (literally) "just saying".

        Originally Posted by TheFury View Post

        is it even worth approaching any of the real affiliates if I don't have really high gravity in the dating niche?
        For all the reasons explained above, and in the other threads linked to in that post, the serious, pro affiliates are typically the ones who prefer low-gravity products. Bear in mind that 95%+ of affiliates sell nothing. Almost all the affiliate-referred sales are made by very small numbers of affiliates. The huge numbers of affiliates who try the product, eventually make maybe one sale and inflate the gravity figure enormously before they move on to something else aren't worth very much at all to vendors. You have to decide for yourself whether you want to try to attract large numbers of affiliates or large numbers of sales, because the two very often don't go together. I promise I don't mean this rudely - but I think everyone here is telling you more or less the same thing and I'm not sure you're hearing it. :confused:
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        • Profile picture of the author SunilTanna
          Some of the more successful vendors would consider that having a high gravity is a net negative, and would prefer if their gravity was lower!

          That is because the real main volume of their sales comes from themselves and a few good super-affiliates.

          However the gravity represents a significant number of affiliates who simply purchased through their own link, to effectively get a discount, and potentially "rob" the actual affiliate (most likely somebody who is genuinely driving sales) of commission.

          The concerns of such vendors and their super-affiliates is most likely one of the reasons why ClickBank added the whitelist feature.
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          - Killer Graphics for Your Site
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        • Profile picture of the author TheFury
          Yea, I hear what you are saying. However, I do know some of the #s of sales of some high gravity products in dating (not the highest, 50-100 gravity stuff) and they are VERY high ($100K+/month) and I have also heard many affiliates in dating will not look at products with low gravity which is what I am trying to reconcile.
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