List Builders...

I do just the opposite. I want people to know exactly what they will get.

Of course it still works !
You do not like getting helpful information?
Well so does the rest of the Internet!

I have a relationship with my list and send out about 3 times a week and on launch then I am promoting a product every day ...

If your worried about people opp-tin out all you can do is give them lots of quality content and if they unsubscripted then good because you want buyers on your list anyway. You want to train them to see a link in every email you send but in your own unique way that tells a little story to build interest and leave them with a cliff hanger so they are looking forward to your next email..

That question sounds as if it has ever worked.

No, it has never worked.

Yes, you can buy PLR content as a base for creating your own content but sending out that content as is (probably without having read it before) is much worse than sending out too many emails.

Its a good idea to let people know what they are getting especially if you offering a bonus with an affiliate link. On the same page, if you have an opt-in, blind copy will work as well. Just my 2c.

You have to edit your PLR content. You can mix 2 or more PLR reports. You must change the headlines.

1. not really considering most PLR is garbage. You are really better off to hire a decent content writer $25-$50 per article not some bum off fiverr.

2. I keep everything related, I only offer people stuff that's related to what they initially subscribed for. The occasional survey is good to see what type of stuff they'll be interested in.

3. I email twice a day, in the morning I send out a cool piece of content with value, at night I send out a promotional email.

4. Curiosity is good when you do it the right way. When I buy solo ad traffic I typically get a 50-70% opt in rate and curiosity based headlines are what I mainly use.

I'm not in any IM niches. But even if I were, I don't think I'd ever be willing to send plain PLR to anyone, under any circumstances, really. It's clearly not what my subscribers opted in to receive.

I have a very clear definition and description of my niche, and always keep within it. Different people (especially here) use the words "market", "niche" and "sub-niche" with widely varying meanings. So much so that it's kind of impossible to comment helpfully without specific examples.

All my emails would relate to Kindle if my niche were "Kindle Publishing". Not necessarily, if the niche were "Self Publishing" (but I don't really consider that a "niche" - I think it's a "market").

Haven't we all?!

Answered here: http://www.warriorforum.com/main-int...ml#post5300985

Always exactly the opposite, for me.

"Blind copy" would attract exactly the kind of subscriber demographics I'm trying to avoid.

It's about quality and relevance (targeting), for me. I'm not trying to attract "as much traffic as possible" or "as many subscribers as possible".

That's for people who don't mind having an open-rate of only 20% for their autoresponder emails and will then go blue in the face purportedly trying to tell everyone here (but actually trying to convince themselves) that "that's normal in this industry". (They tell you that Ryan Deiss says he has an open-rate of 15% and he's one of the universe's top intergalactic five-star generalissimo-gurus, but they don't tell you that he's building those lists from crap SEO traffic and using squeeze pages to build them, sometimes because it hasn't quite occurred to them that there are other, better ways: http://www.warriorforum.com/main-int...ml#post6123982 !).

"The biggest list", and "the list that earns the most income", are never going to be the same thing - and there are reasons for that.

"Just my perspective".

Hey, here are my thoughts to some of the questions:

1. I personally don't offer any sort of free gift when sending solo ads to a squeeze page. I just have ad copy that describes the key benefit of my offer, and then re-direct people to that paid offer straight away.

I don't think a free gift is needed to increase opt-in rates and most people probably don't want to have to sift through another generic PLR report anyhow! They just want solutions to their problems, and that solution could be your paid product.

2. Kindle sounds very specific for a solo ads list. Most people are complete newbies and just want to know how to earn some extra cash online rather than being specifically interested in a specific methods of actually doing work and building a business such as Kindle.

I would keep the topic very focused though, and probably check with the list owner to see if their subscriber base is going to be interested in Kindle type topics or not.

3. I have an autoresponder going out every day and in addition try to send out a daily manual broadcast each day. These people get so many emails and much of them go to the spam filter, so I think you need to be very consistent to get noticed amongst all of that noise.

4. If you get to write your own ad copy and make that specific to your squeeze page then that is best as then only people interested in your offer will click through.

But many solo ads use their own ad copy (not yours) and just send out a generic "check out this free offer" link with a click rotator that automatically swaps out the URL to someone else when your clicks have been delivered. That is good for them as they make more money per mailing, but bad for you as you don't get targeted clicks.

So if you are advertising something as specific as Kindle then I think it is essential to be able to write your own ad copy to a specific squeeze page on Kindle.

Otherwise if it is generic clicks then a blind squeeze page is going to be needed to get the most subscribers as possible from the mailing. A generic "check out this free offer" click to a Kindle specific squeeze page is not going to do at all well in my opinion.

Hope that was some sort of help!

1. Does sending out a plain PLR still work? In the IM niche especially...

I never use PLR myself. The value of your subscriber is in direct proportion to the value you give to them. Considering this, the PLR better be damn good - and I'd never recommend using it, unless it's heavily edited and has your tone.

2. Do you keep within a sub set of a niche? i.e. Kindle - all emails will relate to Kindle - or do you go with a mix of different stuff?

The last time I checked, humans have many different interests. I'd keep everything related to the niche, but the scope can still be pretty broad. Since you're talking about the MMO market, I give tutorials on everything from list building, to squeeze page design.

3. How often do you send out emails to your list without sounding like a combination of a broken record and a used car salesman (I know I have unsubscribed to quite a number of lists including some from 'well known' warriors)

I talk to my friends and family every day. Why wouldn't I talk to my subscribers everyday? It's important you do this right though, it can easily backfire if you don't know what you're doing.

I never worry about unsubscribers. I'm not a people pleaser, don't intend to be, and don't like people who are. If you don't want to learn about this market every day, then you're on too many email lists, you're attention is limited, and you're automatically a low quality subscriber in my opinion.

There are 2 reasons why people unsubscribe from lists that send emails every day...
1) The content is not entertaining and valuable
2) They're on too many email lists and they're attention is not focused

I control the first part. They control the other. If we don't meet in the middle, then there shouldn't be any relationship anyway.

4. The squeeze page and solo ad - make the copy as blind as possible? Your thoughts?

I continually tell people that this is "one" of the main reasons they're failing to make any money, or/and build any real connections with the people on their lists. If you want whiners, freebie seekers and time wasters on your email list, just blindly opt people in, and you'll get your wish.

1. I prefer to write all my emails myself so I wouldn't send out any PLR content. When I first started in IM I rewrote a few PLR eBooks but after a while I realized that writing my own works out a lot better, you never know how many people have got that same information otherwise!

2. I keep within the IM/MMO online niche so anything involving making money online from internet marketing I'll send out.

3. I send 4 a week, usually 2 promo, 2 value but you need to test your list and find what's right for your subscribers.

4. I want my subscribers to know what they are signing up for.

I generally avoid the "IM niche", but as someone who has been on and off many lists over the years, very little turns me off more than someone sending a string of unedited, obvious PLR fluff.

If you have to use PLR, at least rewrite it so the voice is consistent from email to email - so it sounds like the same person wrote it.

Personally, I write my own stuff, unless I'm sharing something I found. In that instance, I'll intro the share with my own take on it.

What did you promise them when they signed up? If you promised them information on Kindle publishing, to use your example, and you start sending them "how to get rich with CPA" stuff, I'd expect that list to very quickly tune you out.

Whether you decide to stay very topic-specific or range a little wider, be consistent.

Since my first successful lists were weekly newsletters, that's been my comfort zone. For some lists, I'll supplement that with a quick note (broadcast) sharing a time-limited deal or something I've learned people like but doesn't really fit the newsletter format. An example of the latter would be a subscriber sending me a story of telling me they succeeded at doing something related to our shared interest, and me (with permission) sharing that success with the list.

I may be violating the "you aren't your market" rule, but I don't respond to blind copy well. The only curiosity aroused is "what are they hiding" and I don't care enough to take steps to find out.

So I don't do it.

I don't use solo ads to IM/MMO lists, so take this for what it's worth. I want my whole process (attention attractor, subscribe offer, opt-in process) to act as a filter, not a vacuum. I want every person who should be on my list on it, and nobody who shouldn't.

So my offers are as clear and transparent as I can make them.

I rarely sign up to a blind squeeze page. I believe that a squeeze page should give enough information as to what the potential subscriber will receive in return for their name and email address.

You should give as much information as you can to give the person a clear idea of what they will be receiving and build as much queriosity as possible. I also usually add an order link so they can purchase if they don't want to leave their name and email address.

It says something like this...

We are selling this report here for $7. But you can get it FREE if you act now!


The word "here" is a hyperlink that take the visitor directly to PayPal to pay.

This adds value to the product you are trying to give away.

I see the big problem not the information on the squeeze page but the email marketers getting extremely lazy not preselling anything.

I see a lot of very short messages that give no information on what the link in the email is all about. The purpose of these emails should be to warm the prospect up to going to the page the link takes them to and be a little more reseptive to what they are about to see.

If I don't get any information about a link the marketer wants me to click. I delete.

I hope this has been helpful,
Steve Yakim

I only buy PLR from a few select quality vendors. They have strict limits on how many they sell, and their content is good and unique.

Blog posts, email auto-responder sequences are really good places for PLR.

But, I always change it up and add my own content as well.

PLR?

Wouldn't go that route. Oh, it's been tempting in my non-IM niche, but by the time I even start looking at the required edits it's faster to create from scratch.

If you really want to get into the IM market, go make a few thousand dollars a month in a non-IM niche. Track everything you do and then turn it into a freebie and/or paid product. You can't get more authentic and helpful than that. Your readers will remember who you are because you showed them a working model.

I only pay attention to people who can confirm they're making decent money in a non-IM niche. I don't care if the methods are similar to other taught methods - as long as it's a real case study.