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Landing Page Questions
Presently I send all traffic to the sales page but I'm in the process of making separate landing pages for my keywords and I have a few questions.
1. Is it better to go for the sale or to get the lead?
2. If you go for the sale do you use the landing page as an abbreviated sales page or do you redirect them to your main sales page.
3. Is it better to have the order form attached to the bottom of the landing page or on a separate page.
4. What are the advantages/disadvantages of placing landing pages on subdomains? On totally different urls?
Kevin
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