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How Many Clicks Should A Conversion Take?

by fr33dom
19 replies
Ok, I know this is not cut and dried... but I'm looking for a rule of thumb to know how many clicks I should buy before either adjusting my offer or moving to another product - assuming no conversions have taken place.

What rule of thumb do you guys use? Do you have a formula that takes the profit margin and cost of clicks into account?

e.g. 100 clicks, 200 clicks, 500 clicks, 1000 clicks?

I paid for 150 clicks with no conversion before dropping my price.

This is a brand new product so I'm not sure what to expect. It's a digital audio offering.
#clicks #conversion
  • Profile picture of the author asuran
    It depends on the quality of the traffic source. I found that the more expensive vendors have lists that are more responsive. At first I wanted to go cheap. I recommend you to check out soloaddirectory.com because this guy usually review solo ad vendors.

    I think solo ads are not useful for direct selling but you could rather start building a list first.
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    • Profile picture of the author Alex Blades
      Dude, way to many factors come into play. Your best bet is to test and keep testing to see what works best for you.
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      But I knew the one thing I might regret is not ever having tried. "

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  • Profile picture of the author Chriswrighto
    It all depends on testing.

    If you link your site here maybe we can review your copy and give you the best chance to convert? Or PM me with the link if you don't want to share it with everyone...


    Chris
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  • Profile picture of the author actionplanbiz
    check out warriorplus and jvzoo. you can check out the conversions of the products being sold there.
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    • Profile picture of the author Danny McConnell
      Depends so much on your traffic. If you are sending cheap solo ad traffic directly to a sales page, you are probably going to find conversions will be very low.

      Try finding a buyer's list or use the tried and true squeeze page > OTO > follow up sequence method.
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  • Profile picture of the author JohnMcCabe
    Here's a tool that will get you started on your own estimate.

    Sample Size Calculator - Confidence Level, Confidence Interval, Sample Size, Population Size, Relevant Population - Creative Research Systems
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  • Profile picture of the author JRJWrites
    I asked this same question in a thread a few months ago, and then was abruptly reminded that you can't get answers for questions like these.

    It's a hard truth, but one that I suspect you and I can both live with it.
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    • Profile picture of the author crams
      here are some other calc

      adcalc.net
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  • Profile picture of the author AJMontoya
    It also depends on where your traffic is coming from. For example, Adfly traffic would have a MUCH different conversion rate than Facebook traffic.
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  • Profile picture of the author RogueOne
    What rule of thumb do you guys use?
    Without knowing the traffic type it's impossible to say. Is it PPC, solo ads? "clicks" has no meaning without an identifier, i.e. Adwords clicks.

    I never send paid traffic to anything I'm not quite confident will produce a profit. I never draw any conclusions until I've sent at least 1000 visitors.

    I've had campaigns sell three or four units in the first 100 visitors and not sell another in 900 more.
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  • Profile picture of the author gcbmark20
    Hi,

    If you're sending traffic that is extremely targeted to what you have to offer
    then of course your conversions are going to be higher.

    But if we all knew that straight off the bat then it would be easy.

    Testing is key and it's all pure speculation until you run some traffic
    through it.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by xismfofx22 View Post

      It also depends on where your traffic is coming from. For example, Adfly traffic would have a MUCH different conversion rate than Facebook traffic.
      Good point. When using any of the calculators for determining sample size, keep in mind that it's one traffic source to one offer. Mixing in multiple sources and/or offers will make your results meaningless.
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  • Profile picture of the author sanf0rd1
    there are too many factors. it could take 1 click or 1000 clicks depending on the traffic source, landing page, and the offer itself
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  • Profile picture of the author brutecky
    Thats like asking "How many licks does it take to get to the center of a tootsie roll tootsie pop?"

    http://youtu.be/0UYvsk6_foc

    Answer: It depends.

    Variables: Offer quality, Price point, Traffic Quality, Sales Page Copy etc.
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  • Profile picture of the author Randall Magwood
    Answer your own question. The best we can do is speculate... too many factors like Alex Blades said.
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  • Profile picture of the author JohnTheJock
    Originally Posted by fr33dom View Post

    I paid for 150 clicks with no conversion before dropping my price.
    That doesn't help us to answer your question.

    What REALLY matters is not the number of clicks or the conversion rate .... it's your return on investment.

    Now, if you paid $1 a click for say, 200 clicks, you would have spent $200, and let's say you only got one conversion, and that sale earned you $250, you would be in profit.

    See what I'm getting at?

    But if you only get $20 a sale .... that's a different story
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  • Profile picture of the author savidge4
    Originally Posted by fr33dom View Post

    Ok, I know this is not cut and dried... but I'm looking for a rule of thumb to know how many clicks I should buy before either adjusting my offer or moving to another product - assuming no conversions have taken place.

    What rule of thumb do you guys use? Do you have a formula that takes the profit margin and cost of clicks into account?

    e.g. 100 clicks, 200 clicks, 500 clicks, 1000 clicks?

    I paid for 150 clicks with no conversion before dropping my price.

    This is a brand new product so I'm not sure what to expect. It's a digital audio offering.
    If you are CERTAIN you have TARGETED Traffic. you should at a minimum pull 1% and to be honest I shoot for 3% and higher. When I do Targeted testing I use 100 click throughs as a sample cycle. I might run 10 cycle tests to get MY end sales platform correct. But I honestly settle for nothing less than 3%

    The bottom line its not your product or your price, its the page or pages that lead up to the sale. An offer is only as good as its copy. You need to change some things and see if it works better, if not change some more and some more until you get it right. You see the term A/B testing around here all the time. How does A work, switch. How does B work. This is the process to getting the most out of your efforts. You are on the right track, just stay with it.
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    • Profile picture of the author Warrer
      Rule of thumb on products like the one you're mentioning is 1-5% conversion rate
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  • Profile picture of the author fr33dom
    Thanks everyone for taking an interest!

    savidge4 & Warrer got what I was looking for I think.

    I should have been more specific. Targeted traffic through google adwords on relevant keywords.

    I know there are no hard answers, was just wondering what rule of thumbs people use.
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