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So I thought I'd update my 2024 trends post and predict what I think will be mainstream for copywriting in 2025. I firmly believe it will center around products that ... [read more]

Continuing my wacky research into the psyche of the OT preferences I present a question that used to be close to my heart. Sadly, It now could be contributing to ... [read more]

If you're thinking of launching a holiday campaign, ensure you don't use Coca-Cola's blueprint. If you're in the know, Coke's new AI-generated holiday ads attracted a lot of flak. Some ... [read more]

my daughter's sweet sixteen b-day bash that is. had over 200 people attend from 6-12 midnight. Dancing , toasts where i had to overcome my fear of public speaking, eating, ... [read more]

I've been in a sales role for many years, and I'm interested to hear your thoughts on how the buying and selling process of SaaS and other technologies can be ... [read more]