How to turn a book into an information product
I was thinking the other day about the various ways that you could turn a book into an info product. Here's what I came up with :
* Make it multimedia
* Make it more colourful than a book (ie more pictures, diagrams, coloured bullet points, coloured boxes of text, etc)
* Refer to it as a course, not a book
* Call the chapters modules, and the subchapters lessons
* Split it up into more than 1 file
* Only talk about theoretical things that are relevant to the practical aspect, otherwise keep theory to a minimum
* Focus on showing, not just talking about things
* Give the reader exercises to do
* Increase the price by X10 or more
Any other ideas?
* Make it multimedia
* Make it more colourful than a book (ie more pictures, diagrams, coloured bullet points, coloured boxes of text, etc)
* Refer to it as a course, not a book
* Call the chapters modules, and the subchapters lessons
* Split it up into more than 1 file
* Only talk about theoretical things that are relevant to the practical aspect, otherwise keep theory to a minimum
* Focus on showing, not just talking about things
* Give the reader exercises to do
* Increase the price by X10 or more
Any other ideas?