If you're thinking of launching a holiday campaign, ensure you don't use Coca-Cola's blueprint. If you're in the know, Coke's new AI-generated holiday ads attracted a lot of flak. Some ... [read more]
Continuing my wacky research into the psyche of the OT preferences I present a question that used to be close to my heart. Sadly, It now could be contributing to ... [read more]
So I thought I'd update my 2024 trends post and predict what I think will be mainstream for copywriting in 2025. I firmly believe it will center around products that ... [read more]
my daughter's sweet sixteen b-day bash that is. had over 200 people attend from 6-12 midnight. Dancing , toasts where i had to overcome my fear of public speaking, eating, ... [read more]
I would like to be introduced to the beautiful world of copywriting. If it happens to be day, I can write even on the darkness of night. If it's visualisation, ... [read more]
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