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Your Opinion On Laser Targeting

by PPC Ninja
11 replies
When laser targeting an audience. Let's say FB Ads. for example. What is the perfect audience size to work near to really laser target any audience. I think I've came up with a pretty small yet untouched niche and I think I can grab them easily. The audience size is anywhere between 6,000 - 30,000 people. What do you think?
#laser #opinion #targeting
  • Profile picture of the author Brent Stangel
    What is the perfect audience size
    14,107.

    small yet untouched niche and I think I can grab them easily.
    Then you should be running tests, not asking impossible to answer questions.
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  • Profile picture of the author RichardF
    Sounds good to me. One thing to consider with small audiences though, especially on FB, is that they'll become saturated real quick. Keep that in mind - your ads won't be profitable for long so you'll need to keep changing out offers/ads.
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  • Profile picture of the author travlinguy
    It's going to have to be laser targeted for FB because, generally speaking, people DO NOT go to FB to buy stuff.
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    • Profile picture of the author PPC Ninja
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      • Profile picture of the author travlinguy
        Originally Posted by PPC Ninja View Post

        Many people buy things on Facebook. People have somehow generated the mindset that Facebook is dying when really it is not. People may not specifically visit Facebook to buy things but when they spend a good deal of their day or life on the platform, they become influenced by the things they see and follow and have no problem purchasing things that they fancy.

        @Brent - Thanks for the positive enforcement man, I could always use some touching up on my dickheadedness.
        First, I haven't generated any kind of FB dying mindset. It's viable if you know what you're doing.

        If you want to sell stuff there you're going to need to laser target your audience. But that's only half the battle. Once you've identified them and know how to reach them you're going to have to knock them out with your message. That's a tall order, especially with such a small group. Good luck.
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    • Profile picture of the author WillR
      Originally Posted by travlinguy View Post

      It's going to have to be laser targeted for FB because, generally speaking, people DO NOT go to FB to buy stuff.
      People don't watch television to buy stuff... but companies spend billions of dollars a year advertising to those people.

      You can most definitely sell on Facebook and the whole TeeSpring thing at the moment is a clear example of that. There are literally thousands and thousands of tshirts being sold on Facebook each and every day of the week. So selling works.

      In regards to your target audience size, it is irrelevant. What IS relevant is how targeted those people are. I could have an audience size of 5,000 people that has no interest in what I am trying to sell and I could have an audience size of 1,000,000 people who are highly targeted to the product I am trying to sell.

      So stop worrying about numbers because they do not matter. Yes, generally speaking the smaller an audience is the more targeted it is, but not all the time. It depends what interests you have targeted.

      Let me give you an example.

      Let's say I am selling a tshirt to Dallas Cowboy fans.

      I choose to target a fanpage called 'Dallas Cowboys Fanpage' which gives me an audience of around 15,000 people. People who like this fanpage are likely somewhat interested in the Cowboys but there are also likely people who just watch the football every now and then who are also fans of this page.

      So are they really the best and most fanatical fans you could target?

      Now what if instead I go and look up the Dallas Cowboys team members. I then look for the ones that are less well-known and then target those people as my interests on Facebook. Only people who are really passionate about a team are going to know and be fans of the less known players in that team. So you will be hitting the really passionate fans. If you target a few players you'll likely end up with a target audience of anywhere from 50,000 - 100,000 people.

      So as you can see above, the bigger audience size is actually more targeted than the smaller one. So size does not matter.... only your targeting does.
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      • Profile picture of the author travlinguy
        Originally Posted by WillR View Post

        People don't watch television to buy stuff... but companies spend billions of dollars a year advertising to those people.

        You can most definitely sell on Facebook and the whole TeeSpring thing at the moment is a clear example of that. There are literally thousands and thousands of tshirts being sold on Facebook each and every day of the week. So selling works.

        In regards to your target audience size, it is irrelevant. What IS relevant is how targeted those people are. I could have an audience size of 5,000 people that has no interest in what I am trying to sell and I could have an audience size of 1,000,000 people who are highly targeted to the product I am trying to sell.

        So stop worrying about numbers because they do not matter. Yes, generally speaking the smaller an audience is the more targeted it is, but not all the time. It depends what interests you have targeted.

        Let me give you an example.

        Let's say I am selling a tshirt to Dallas Cowboy fans.

        I choose to target a fanpage called 'Dallas Cowboys Fanpage' which gives me an audience of around 15,000 people. People who like this fanpage are likely somewhat interested in the Cowboys but there are also likely people who just watch the football every now and then who are also fans of this page.

        So are they really the best and most fanatical fans you could target?

        Now what if instead I go and look up the Dallas Cowboys team members. I then look for the ones that are less well-known and then target those people as my interests on Facebook. Only people who are really passionate about a team are going to know and be fans of the less known players in that team. So you will be hitting the really passionate fans. If you target a few players you'll likely end up with a target audience of anywhere from 50,000 - 100,000 people.

        So as you can see above, the bigger audience size is actually more targeted than the smaller one. So size does not matter.... only your targeting does.
        I'm on board with everything you say. My comment was mainly directed at what the OP said, "The audience size is anywhere between 6,000 - 30,000 people. What do you think?"

        I think that's tough sledding under even the most ideal conditions. Even with the best campaign you could exhaust such a small group in pretty short order.
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        • Profile picture of the author WillR
          Originally Posted by travlinguy View Post

          I'm on board with everything you say. My comment was mainly directed at what the OP said, "The audience size is anywhere between 6,000 - 30,000 people. What do you think?"

          I think that's tough sledding under even the most ideal conditions. Even with the best campaign you could exhaust such a small group in pretty short order.
          Yep, the smaller audience sizes will make it harder but that's no reason to use larger audience sizes. If you have an audience of 6,000 - 30,000 people and they are THE most interested in what you have to offer, then you should do an ad just to those people and be prepared to spend more money to get those people.

          What you then would do is look at the second group of people who would still be interested in what you have to offer but aren't as targeted as the first group of people. This is when you can start playing with audience sizes of 50,000 - 1,000,000+. Since you know these people are less targeted you also know that you don't want to spend as much money on getting each of these leads.

          So it's definitely a process and can be done. Just need to be smart about it.
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  • Profile picture of the author JensSteyaert
    I think you'll have better success going for a bigger initial audience, and the retarget the people who have visited the offer. It's with retargeting campaigns that you'll make the most money:
    -> Target large audience + Build custom audience -> Lose money
    -> Target custom audience -> Make money
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  • Profile picture of the author saini1shop
    What is the perfect audience size
    3265

    Man, untouched niche [rare thing] well get started on it before anyone else gets a sniff.
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  • Profile picture of the author alvinhy
    is it untouched niche because there is no demand for it?
    Watch out for "untouched niches"

    Since you can't reveal your niche it is really impossible for us to tell you the exact size you need.
    but wouldn't it be the more the better?
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  • Profile picture of the author Avocado Plugins
    What worked great for me is combining broad search with laser targeting. So you get the best of both worlds.

    This is somewhat of an art though so what worked for me will definitely not work for you since there are so many factors to consider (especially the offers since they are different for each person).
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