I have my e-book, I have my website... now what?

28 replies
I contacted some YouTubers via their business email (2 days ago) about a paid product placement in one of their videos, but none of them have replied. What do I have to do to promote my product as I am quite clueless as to where, when and how to promote? My e-book is a back to school to guide for teenagers that I am pricing at $8. I think this is a good time to market it because a lot of teens are going to back to school. Any advice please?
#ebook #website
  • Profile picture of the author WillR
    Can you really see teenagers spending $8 on a back to school guide?

    Sorry, but I can't.

    Perhaps you've done some research that shows otherwise?
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    • Profile picture of the author cborgrx
      There is less than I month for a back to school guide regardless if if it is free or $8. I would be thinking more long term. What niche is your site about? School related? Start driving traffic to it and if you have enough of a following by June 2015, then start with your guide.
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    • Profile picture of the author imogenhobbs
      Originally Posted by WillR View Post

      Can you really see teenagers spending $8 on a back to school guide?

      Sorry, but I can't.

      Perhaps you've done some research that shows otherwise?

      This.

      I'm sorry OP, but you need to rethink this. What most markets serve are "needs" - or rather, problems that are within the awareness of their minds.

      For example, a cup holder for hot coffee (inconvenience and pain) - it's easily explainable as a problem.

      You need to start to think from the eyes of your customer. Do you think a teenager will go, "Oh i'm going back to school, that's a problem so I should look up a guide to go back to school!"

      It sounds very implausible.

      Instead, I've tackled niches within education and I'd rather you go with some study guide or something more concrete as a problem. Instead of using "back to school" as the main point, use it as a pain-point to increase the perceived pain of a related problem.

      Imogen
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  • Profile picture of the author giulio74
    you try to put a video on youtube
    then creates an opt-in page to give them a free preview
    so you get their email and then you can promote your book is not only

    other option
    Include the book on clickbank or jvzoo
    and look affiliators selling the book for you

    Have a look at the forum here is full of advice
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  • Profile picture of the author Jenna7
    Congrats on getting your website up and running. Try sending traffic to your website first. Give readers lots of free information about study habits or whatever your site is about.

    Concentrate on traffic first and then market your e-book at a later stage when you have built up an email list.
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  • Profile picture of the author Yvon Boulianne
    I would give the Ebook for free to get the list and monetise the traffic with other stuff..
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  • Profile picture of the author alvinhy
    You need to know what the goal of your business is about.
    If it is just to get the $8 per ebook sale then the business system is a flaw.

    you need to learn about your target market (The teenagers)
    Do you really think they would spend $8 buying an ebook about school?

    Maybe target the mothers would be better.
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  • Profile picture of the author RyanLB
    Issues with the niche aside - begin promoting! Choose one method for driving traffic, and stick with it until you know it inside and out.
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    • Profile picture of the author WillR
      Originally Posted by RyanLB View Post

      Issues with the niche aside - begin promoting! Choose one method for driving traffic, and stick with it until you know it inside and out.
      Why send traffic to something that won't convert.

      1. The last thing teenagers want to do in their holidays is think about going back to school. So they would never buy a guide about that in the holidays.

      2. It's hard enough getting teenagers to buy things they actually want and desire. I just do not see any teenagers having any interest in spending their money on a back to school guide. It solves no problem that exists.
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  • Profile picture of the author JeanneLynn
    I have 3 children who went to high school and college. They left all the stuff to me, buying what they needed for the dorm or classes, ect. I think the book would be better marketed to parents. I don't think my kids ever gave it a second thought. They knew that mom would have it covered.

    I like the Clickbank idea someone else had.

    Congratulations, it's a big accomplishment to have an eBook written and ready to sell. The first one is always the hardest.
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  • Profile picture of the author sirtiman
    You can offer coupons or any back to school for your bonus.
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  • Profile picture of the author paulie123
    Given such a specialized niche. I would try article writing. May be even start a FB page and get some followers.
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  • Profile picture of the author IMNomad
    You took action and now you have a product, that's good. However, more importantly you need to understand your target market. Who are these teens that you wrote the ebook for? What is the problem you want to solve for them? What will motivate them to buy it? What's that pain point that you hit, that makes them purchase?

    Sometimes creating a product is not the first step, but rather defining a clear problem and the group of people who you can solve that problem for. I learned the hard way a long time ago when I wrote an ebook on soulmates. I sold about 20 copies. I wrote the book first, created a great website second, and worked like crazy to get adword clicks third. Eventually I sold a few.

    That was a valuable lesson, to understand your market first.You can try brute force, but it may be better to tweak what you have, and focus on another, more refined market.

    For example:
    - Sell to parents
    -- Shy child, 3 proven methods that guarantee social acceptance
    -- Guarantee your child makes a great first impression on their first day

    Think about ways to help people, help the teens, help the parents.

    Quick List
    1. get involved in parenting sites/blogs/circles and share
    2. find out what they talk about and have issues with
    3. tweak your ebook to this new group for the issues they are having
    4. find out how to advertise on those sites
    5. get clear on exactly who will buy your book and why they will buy it
    6. post back here for more assistance.

    Paul
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  • Profile picture of the author Abdulmagid Zanati
    I think you have not made a market research before you created your ebook anyway I would say now as you have created it but it in kindle and other ebook stores
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  • Profile picture of the author aksingh000
    1 get a payment processor
    2 shoppingcart to host your e-book. e-junkie is the best
    3 purchase traffic from content discovery platform such as outbrain, taboola, content.ad, nrelate etc not from google or bing adwords as they are very costly
    4 also give some freebies
    5 roar your sales
    thanx in advance
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  • Profile picture of the author sr.20
    Have you considered putting it on Kindle...?
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  • Profile picture of the author BIBI15
    try to sell your book on amazon
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    • Profile picture of the author matt47
      sell it on jvzoo
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  • Profile picture of the author Antonio De Santis
    Follow previous suggestions:
    - put your ebook in kindle store: amazon will make promotion for you. If your ebook sell then it will be promoted in Amazon newsletter and your sales will growth
    - change audience: your target audience cannot be teenagers, parents are the best choice
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    • Profile picture of the author gemmalouise
      Thankyou everyone. My e-book is about how to study, how to stop procrastination when studying, how to keep organised at school, how to use the technology they have to boost their grades (and much more) etc I am just about to go out for a family meal and will post a longer reply later.
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  • Profile picture of the author Joe Lumbergh
    look for communities that your target attends and be active there. Put your website in your signature.
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  • Profile picture of the author alinathomas
    hello,
    If you really wants to take benefits from your website than you need to go with SEO .
    This will help you to generate traffic and revenue
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by alinathomas View Post

      If you really wants to take benefits from your website than you need to go with SEO .
      I think that would really be a very unwise approach indeed, especially for this kind of product.
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  • Profile picture of the author IanGreenwood
    What you really want to do with your ebook is forget promoting it on the internet.

    Take it to some teen charities that "support" teenagers. Let them brand it for their charity and let them promote it to their readers as a free download from their website. You should ask just 10 cents for every download. That way you can target all their readers, and half the downloads will come from parents with problem teens. Their readers will download for nothing, and the charity pays you for each download. They wont rip you off (they can't afford the bad publicity) and their web guys will put in all the tracking, download links, etc.

    If you get say 5 charities all promoting your ebook then your downloads could run to millions. I don't need to run the figures for you! Millions at 10 cents each.

    Before you ask I've seen this partnership deal done in a dozen different ways. I have done it myself. It works, and works spectacularly.

    One point is - your ebook doesn't need to be long, (infact the shorter ones work better) BUT it needs to be good quality, and be in harmony with your partners philosophy. If you're in any doubt get it edited professionally.

    Good luck.
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    • Profile picture of the author gemmalouise
      Originally Posted by IanGreenwood View Post

      What you really want to do with your ebook is forget promoting it on the internet.

      Take it to some teen charities that "support" teenagers. Let them brand it for their charity and let them promote it to their readers as a free download from their website. You should ask just 10 cents for every download. That way you can target all their readers, and half the downloads will come from parents with problem teens. Their readers will download for nothing, and the charity pays you for each download. They wont rip you off (they can't afford the bad publicity) and their web guys will put in all the tracking, download links, etc.

      If you get say 5 charities all promoting your ebook then your downloads could run to millions. I don't need to run the figures for you! Millions at 10 cents each.

      Before you ask I've seen this partnership deal done in a dozen different ways. I have done it myself. It works, and works spectacularly.

      One point is - your ebook doesn't need to be long, (infact the shorter ones work better) BUT it needs to be good quality, and be in harmony with your partners philosophy. If you're in any doubt get it edited professionally.

      Good luck.
      Thankyou, my e-book is about how to manage studying at school and staying organised and goes into a lot of detail. Such as studying methods, stopping procrastination etc Thats why I was targeting it towards teenagers because it teaches them how to study and ultimately get better grades. The information in my e-book I believe is quite detailed and is 12 A4 pages with size 12 font.

      Do I just email the charities especially when I would be asking them for 10 cent a download? How do I get them to take me seriously without just being ignored? Is relatively simple to set up? How long does it take for something like this to organise?

      Thanks
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      • Profile picture of the author No BS
        I agree with what a few people have said about selling it to the parents. maybe the guide will need an edit. /shrug

        ... try promoting it in facebook ads to the parents of the kids your guide is for. pointing out benefits in the guide as if you're selling the guide for the parent to give or even preach to their kid. the facebook ad links to your landing page

        try targeting a small area. pick the major city near you, or specific zip codes you're familiar with that has the socioeconomic/demographics of the people you wrote it for. and that also can afford to pay the price you are asking without giving too much thought about the cost.


        I'm assuming you already have social media sites set up for this. ex: facebook page, google+, twitter, etc...
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  • Profile picture of the author sujit1717
    Publish on Kindle..best option
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    • Profile picture of the author gemmalouise
      The general consensus is that I should make it available for kindle and also put it on click bank. Thank you everyone for the advice.
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