the secret sauce
Think about a company that failed and usually the leader sticks out in your mind too.
Whichever way you look at it, if you are going to be successful in business, it will 99 per cent not happen unless you have a good to great leader running the show.
Shared vision
Get feedback- is often defined differently.
Find out from those that are making promotional decisions, either directly or indirectly, what it means and what it looks like. Every company culture is different.