I Sold Out - $20,720 in 10 Minutes | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

Ron Douglas 15 years ago

Originally Posted by patJ

Cool! congrats. You're going to print more, right?

Sure. There are many more in print but HSN only ordered 1,600 for that show.

They said that it went so well they're going to have me back on soon - probably before the holidays.
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winebuddy

15 years ago

Hey Ron - I promoted some of your sites and products in the past... just wondering - how did you get the hookup to be on HSN?

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Ron Douglas 15 years ago

Originally Posted by winebuddy

Hey Ron - I promoted some of your sites and products in the past... just wondering - how did you get the hookup to be on HSN?

It was hard work. I had to sleep with as many of the producers as possible. LOL. Just joking if my wife is reading this.

The book got media attention and became a best seller first. Then the publisher Simon & Schuster pitched the idea to the show. It was a good fit for their audience and already had a good sales record - so they gave it a chance on the show.

It really all comes down to people making decisions that affect other people's lives. The people making decisions are usually motivated by money. If you have a proven way for them to make more money, it's just a matter of getting it in front of them. If you can't do it yourself, you can find the person who can (publicist, agent, jv broker, etc).

The hard part is really coming up with the proven idea. Many Warriors already have. Once you do that, everything else is a lot easier. The opportunities for exposure are there if you go after it.
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- Osmanhalifa Banned 15 years ago
  
  [DELETED]
  
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  W9-Matt 15 years ago
  
  Wow, wish I was as lucky haha!
  Well done..
  
  Thanks
  
  1 reply
  
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  wkly10k 15 years ago
  
  Very Inspirational.......when opportunity meets preparation......
  THANX!!!
  JAH
  
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  1 reply
  
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  ktmurf 15 years ago
  
  Cookbooks are a pretty good market! My Grandmother just authored a cookbook of old family recipes and invited all of our friends and relatives to submit a recipe or two each. She's been boosting them like hotcakes, I'd have never believed it.
  
  Mr. Douglas, I send my grats to you! You have to be very proud of your accomplishments. I would be.
  
  Thanks
  
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Paula Steen

15 years ago

Wow, Ron! Congratulations on your HSN success!

Any upcoming WSOs on how to get the HSN hookup?!

The sound on my computer isn't coming through for some reason right now, but I'm going to bookmark this and come back to watch the video for the marketing triggers.

Thanks
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Ron Douglas 15 years ago

Originally Posted by Paula S

Wow, Ron! Congratulations on your HSN success!

Any upcoming WSOs on how to get the HSN hookup?!

Maybe . But nothing ready to sell right now. WSOs have never been my focus. I've actually only done 2 of them since 2004 and one was free.
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jhongren

15 years ago

Congratulations Ron! Inspiring!

John

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Gene Pimentel

15 years ago

Ron! I hope you saved two for me

. Congratulations man!

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timpears

15 years ago

Way to go Ron. HSN can sure move a lot of products. It has been many years ago now, but I worked in the distribution system of HSN at one time. It was just a constant stream of boxes going through that place, and we were only one of three centers at the time.

I hope they reschedule that second show for you. But next time take more books.

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Jason Anderson

15 years ago

Awesome job Ron!!!

Too bad security was so tight. I wanted to watch the filming of of it.

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Kurt

15 years ago

Hey Ron,

Where did you get the content/recipes?

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Ron Douglas 15 years ago

Originally Posted by Kurt

Hey Ron,

Where did you get the content/recipes?

Trade secrets my friend .

I had lots of help over the years - The Secret Recipe Forum
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- Kurt 15 years ago
  
  Originally Posted by Ron Douglas
  
  Trade secrets my friend .
  
  I had lots of help over the years - The Secret Recipe Forum
  
  Thanks Ron...A great example of exploiting User Generated Content.
  
  Thanks
  
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ppcpimp

15 years ago

Great story. I find myself watching HSN just for the pitches. I have bought anything but they do a great job at selling to their target audience no doubt.

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Jeremy Kelsall 15 years ago

I'll say it one more time....

Ron is the man when it comes to publicity!

The next warrior event needs to have him speaking at it so he can break this PR stuff down to the rest of us.
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Evita

15 years ago

I'm so happy for you Ron.
When I first came here a few years ago your posts stuck with me... Thanks!!

So sorry about all the producers you had to sleep with,,really sucks,, but hope they were hot and well worth it ;-)

Best to you, and a wonderful future!

Evita

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Jeremy Kelsall 15 years ago

Originally Posted by Evita

So sorry about all the producers you had to sleep with,,really sucks,, but hope they were hot and well worth it ;-)

Ron or anyone else...If you have any problems with the above..I'm available as an outsourcer on a per project basis
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- Ron Douglas 15 years ago
  
  Originally Posted by Jeremy Kelsall
  
  Ron or anyone else...If you have any problems with the above..I'm available as an outsourcer on a per project basis
  
  LMAO. I'll keep that in mind Jeremy.
  
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rapidscc

15 years ago

inspiring..man $20,720 in ten minutes thats = $2,072 per minute = $34.53 per second

If that is the gross, then I'll assume that some of that would still have to go to someone else (fees, taxes, cuts, etc.)..but still it's excellent.

Hey can you give me the name of the producers so I could sleep with them too!

Inspiring..

Omar

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DonDavis

15 years ago

HSN has come a long way. I remember when they started in Clearwater. We could actually go in and pickup our orders. That was when they were just a local show. Then they went public and took off like a rocket. Stock split once or twice and the rest is history.

Ron you are something else man. I am amazed at what you have done with that book. Congrats. That has to be a nerve racking experience standing live in front of those bright lights and cameras.

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Ron Douglas

15 years ago

Originally Posted by DonDavis

Ron you are something else man. I am amazed at what you have done with that book. Congrats. That has to be a nerve racking experience standing live in front of those bright lights and cameras.

Thanks Don. It's actually not that bad once you do it a few times. I didn't even rehearse for that segment. All you really have to do is have 3-5 points that you keep saying over and over.

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Always-A-Warrior

15 years ago

Great job Ron!

She is a really good salesperson.

All the best on future sales.

Rus

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Kay King 15 years ago

Congrats, Ron, but I think you are selling yourself short. I've seen some interviews done by HSN and they don't just take anyone.

Those people know how to move products - but they choose the products carefully, too.

Hope they get more copies so you can put that pretty face on the tube again soon.

kay
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Charann Miller

15 years ago

Originally Posted by Ron Douglas

Call it selling out - literally

. We sold 1,600 books in 10 minutes on Home Shopping Network this past Friday.

Just thought I'd share this video to inspire some people and show that Warriors do more than just sell digital products online.

They had me scheduled for two shows but had to cancel the second appearance because they had nothing left in stock.

The HSN staff is really good at selling. Look at the running total and see if you can spot the marketing triggers the host was using to boost sales:

YouTube - America's Most Wanted Recipes Cookbook by Ron Douglas at HSN (2nd Appearance)

Can I get your autograph?

Wow, that's amazing. What fantastic results, you must be on cloud 9 for selling out so quickly.

I love the name of your recipe book too, very catchy.

Congrats on your success.

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Michael Mayo

15 years ago

Ron,
Congratulations!

I purchased your book last week from a Meijers store and was wondering how the heck
I could get you to sign it for me?

We did recreate the Hooters wings although to me there were a couple of ingredients
missing if you know what I mean!

Have a Great Day!
Michael

Thanks
2 replies

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Ron Douglas

15 years ago

Originally Posted by Michael Mayo

Ron,
Congratulations!

I purchased your book last week from a Meijers store and was wondering how the heck
I could get you to sign it for me?

We did recreate the Hooters wings although to me there were a couple of ingredients
missing if you know what I mean!

Have a Great Day!
Michael

Michael, shoot me your address and I'll send you a signed copy.

[ 1 ] Thanks
1 reply

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Michael Mayo 15 years ago

Originally Posted by Ron Douglas

Michael, shoot me your address and I'll send you a signed copy.

Cool!
Thanks, PM sent.

Have a Great Day!
Michael
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- 1 reply
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- Michael Mayo 15 years ago
  
  Wow!
  
  I talked with a senior Warrior last night on Skype and asked him why he
  doesn't post here on the forum much any more. His reply floored me.
  
  Warriors, It's disturbing when you see someone like Ron sharing his
  success story which included verifiable proof, only to see his thread
  fall to the bottom of the forum?
  
  Ron not only has achieved what most Warriors dream about but, also has
  posted his story along the way. Where is the Love?
  
  I ask you to just think about what you really want out of this forum?
  Please don't chase Ron off too.
  
  [/rant]
  
  Have a Great Day!
  Michael
  
  Thanks
  
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Scott Ames

15 years ago

Originally Posted by Michael Mayo

Ron,
Congratulations!

I purchased your book last week from a Meijers store and was wondering how the heck
I could get you to sign it for me?

We did recreate the Hooters wings although to me there were a couple of ingredients
missing if you know what I mean!

Have a Great Day!
Michael

LOL!!!! Not fair!! I spit my drink at the screen...LOL

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techseol

15 years ago

Awesome man! Keep it up. Apart frm that its a lesson 4 all warriors who always tries 2 sell some "Make money online" stuff and e-books!!

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1 reply

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Lady_T

15 years ago

Ron, congratulations! That's both phenomenal
and inspirational. I used to take calls for
ShopNBC and I know how quickly a hot
product sells out.

People would get on waitlists praying that
the product would come back.

It's awesome that you made such an
incredible amount of money.

Thanks
1 reply

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drmani

15 years ago

Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

AWESOME stuff. Thanks for sharing it.

And yes, the "marketing hooks" were helpful too.

Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
- for $300 or $600 apiece?

See:

gapingvoid gallery

Seth Godin: Boxed Set

All success
Dr.Mani

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Michael Mayo

15 years ago

Dang drmani,

At least tell Ron he needs to practice a bit before he starts.
I wouldn't want him to get carpal tunnel.

He should start the signing process slowly by first signing my copy and
sending it to me to ensure his system is functioning properly.

They tell us to test, test, test right?

Have a Great Day!
Michael

Originally Posted by drmani

Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

AWESOME stuff. Thanks for sharing it.

And yes, the "marketing hooks" were helpful too.

Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
- for $300 or $600 apiece?

See:

gapingvoid gallery

Seth Godin: Boxed Set

All success
Dr.Mani

Thanks
1 reply

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RMC 15 years ago

That's really cool.

HSN is in my hood. My folks were family friends with the original co-founder. I've run across a few people that work for HSN, and have some decision powers. I'll have to start thinking about what I could bring to the table

Nice work.
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- 1 reply
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- romanojames 15 years ago
  
  Great job!
  just wondering if happened again or just that one! my point is if it happened again then you're really doing something very nice.
  
  Thanks
  
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Ron Douglas

15 years ago

Originally Posted by drmani

Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

AWESOME stuff. Thanks for sharing it.

And yes, the "marketing hooks" were helpful too.

Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
- for $300 or $600 apiece?

See:

gapingvoid gallery

Seth Godin: Boxed Set

All success
Dr.Mani

Hey Dr. Mani, that might be worth trying. I'll let you know if Michael Mayo goes for it.

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Tommy Turner

15 years ago

Great Job!

One of my good friends is currently pitching a recipe book and TV deal with Wal-Mart.

Ron, this is a great concept - A real winner!

Tom

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Doug McIsaac

15 years ago

Congrats Ron! I'm glad I popped in to the forum today.
Was this a second time that you were on already? It was late September that you were on before wasn't it?

Doug

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1 reply

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Ron Douglas

15 years ago

Originally Posted by Doug McIsaac

Congrats Ron! I'm glad I popped in to the forum today.
Was this a second time that you were on already? It was late September that you were on before wasn't it?

Doug

Yeah, second time this fall. The other one is on YouTube also.

Hopefully next time I won't have to be there at 5am for show. I feel like the Rodney Dangerfield of HSN guests. LOL

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Adam Jackson

15 years ago

Grats Ron - That is soooo cool! Doing the show must have been a blast.

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Daniel E Taylor

15 years ago

I damn near spit out my Red Bull when you said
money so tight you couldn't afford to eat at olive garden.

Good marketing.

Daniel

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Ron Douglas 15 years ago

Originally Posted by Daniel E Taylor

I damn near spit out my Red Bull when you said
money so tight you couldn't afford to eat at olive garden.

Good marketing.

Daniel

You caught that huh? LOL
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ghyphena

15 years ago

Originally Posted by Daniel E Taylor

I damn near spit out my Red Bull when you said money so tight you couldn't afford to eat at olive garden.

No Red Bull on my end... but I did have to work hard to contain my grapefruit juice...

Very nice play with the restricted-info KFC recipe too

I wonder if they artificially accelerate the sales counter as it nears the end of the spot or if that's an accurate reflection of how many people are buying.

In any case, really cool and congrats.

Man I could eat some buffalo wings now.

Gil-Ad

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Ron Douglas

15 years ago

Originally Posted by ghyphena

I wonder if they artificially accelerate the sales counter as it nears the end of the spot or if that's an accurate reflection of how many people are buying.

Gil-Ad

No, that ticker is the real count. It would be false advertising if it wasn't. The FTC is watching them 24/7. They've been fined many times before. I met with their legal team and they are super cautious and even paranoid.

They started out with 1,600 books in inventory and literally had nothing left after that segment. There were still hundreds of people calling in. You'll notice the "Sold Out" notice that pops up on the screen towards the end. You couldn't even buy it on their website after that.

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mrdomains 15 years ago

Congratulations Ron!
You did well in the studio - that can be hard but you come through as relaxed and credible. Good job!

I think your presence sold as many books on that show as did the HOT host!
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kozmotm 15 years ago

Congratulations!
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- tanya7zhou 15 years ago
  
  Congrats bruv
  
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jimbo63

15 years ago

Congratulations,
Wow! Watching that was awesome.
Best of luck to you.

Jim

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mikemcmillan

15 years ago

"It was hard work. I had to sleep with as many of the producers as possible."

First, that is so awesome Ron--deepest congrats!

But now for the serious part. I don't think the cookbook would sell here as a WSO, but if you ran an offer here for the mailing list of those babes you had to sleep with I'll bet you could make a killing. I'll buy the first one

.

But really, that's s-o-o-o-o cool. And I'm sure it wasn't an accident--I know you worked hard (and smart) for it!!!

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dmarze

15 years ago

1,600 books in 10 minutes. Awesome.

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jackyjee

15 years ago

Congratulations !
Good work Mate.
Keep it up.
Seems to be a interesting & good earning work.

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HeySal

15 years ago

Congratulations Ron! I guess I can write you into my brush with greatness list.

I'm wondering - did you decide to put this up hardcopy from the get or did you do a digital and convert it to hard copy?

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Ron Douglas

15 years ago

Originally Posted by HeySal

Congratulations Ron! I guess I can write you into my brush with greatness list.

I'm wondering - did you decide to put this up hardcopy from the get or did you do a digital and convert it to hard copy?

It started as a ebook on Clickbank. I talked about how it all happen on Willie's radio show recently:

Launching a High Retention Continuity Program with NY Times Best Selling Author Ron Douglas 11/3/2009 - Willie Crawford on Blog Talk Radio

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Scott Ames

15 years ago

Would HSN be an avenue to get on the other shopping shows like QVC or do they have an exclusive? Just wondering how that works.

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Ron Douglas 15 years ago

Originally Posted by Scott Ames

Would HSN be an avenue to get on the other shopping shows like QVC or do they have an exclusive? Just wondering how that works.

No exclusive, but HSN hasn't been as responsive as QVC to this point. They usually don't like to follow one another with their programming.
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Zach Booker

15 years ago

I loved watching the ticker start off going up one by one and than towards the end seeing it jump 4 and 5 books sold a second!

Way to go, Ron!

Zach

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Fernando Veloso

15 years ago

Way to go Ron, truly inspiring to all of us.

Oh and got some really good pitch ideas from the host!!!

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eBizSuccessCoach

15 years ago

I am soooo happy for you bro! Congratulations

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paulmac

15 years ago

Congrats on your sales . RESPECT

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carlo_sim

15 years ago

congratulations ron! Very inspiring!

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KatyaSenina

15 years ago

Congratulations!

Anyway for some warriors here who are interested in media publicity...

I think Drew Gerber is the man to turn to... check his website Publicity Results!:Welcome to Publicity Results!! and sign up for his free newsletter where he will give you an email pitch that landed one of his clients on the Dr Phil show. You can copy the email, tweak it a little. Plus he will give a few of his best secrets away for free!

I definitely would take advantage of this... again Publicity Results!:Welcome to Publicity Results!!
(No affiliate link)

Good luck!

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amoeba

15 years ago

way to go ron,,best luck 4 future,,keep rocking n cooking

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RMcIntyre 15 years ago

Great job, Ron!

I never should have entered this post right before dinner. You've definitely peaked my interest!

Is the digital version of this book still available? Can you tell us where we can find it?

Thanks,

Ron
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chachachallis

15 years ago

Congrats fantastic job done

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Alex Nash

15 years ago

Inspirational Ron Douglas! Congratulations to your success. Keep on working :-)

I like the counter at the bottom. That's how it should look like!!

Regards,
A.N

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DPSikes

15 years ago

Wow! Good for you! Maybe you should have printed up more copies... :-)

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jeffhard

15 years ago

thats really cool... Congratulations RON....

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Tutsy 15 years ago

Awesome! What if you would of had more copies printed???!!! Imagine that!

Tutsy
- Thanks
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xbokcom

15 years ago

Well done Ron => When a man knows what he wants the world step away....

All the best with your success.

Thanks

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