Yes, Absolutely... at the end every sec is worthy

"Don't get involved in the granular details, the exact numbers. It's all about graphs pointing up. Might be a lot, might be a little, but as long as they are pointing up then we are doing well."

A very very successful mentor / manager told me this a while ago, and always stuck with me.

That reminds me.

I was in a meeting with a few dozen salespeople at a friend's office. .who sold vacuum cleaners.

Invariably, the subject of sales closing percentages come up...always fraught with lies and bragging.

A new guy stands up and says "I got you all beat. I have a 100% closing percentage".

I said "How many have you sold?"

And he puffed out his chest and declared "I sold one. And I made the hardest sale you can. To my Mom".


I was tempted to say to him that every new rep's Mom buys a vacuum from them. And one sale isn't a percentage.

But he was new, and I knew it would kill him to hear the truth so early on.

That's like the gurus guaranteeing to double your traffic. Doubling zero isn't going to get any eyeballs. But, we've all got to start somewhere.

Mark

This reminds me of a conversation I had with an accountant. He had 2 accountants and a receptionist/admin assistant working for him at the time. He had gotten from Dan Kennedy the idea of selling info. He thought he had no authority or the subject was too boring so nobody would buy.


I tried to convince him that he could put out an ebook about how he went from working for someone else to working for himself to having 2 accountants and an admin working for him. He could sell that to accountants who wanted to go on their own or the ones who did but their entire company was just themselves.


He could not see that there was value in that and did not think anybody else would, so he did not do it. If he had had 30 accountants working for him, he'd have done it.

One of the biggest insights I've learned the last few years is the idea of expertise on a scale. For example, if all that you can do is set up an ugly WP website, you have a sellable skill that millions of people cannot do.

A web designer, architect, marketer, writer, etc. list of skills, talents, knowledge, etc. may be measured on a scale of 0-10. 0 is having no clue what WP is, hosting is, why anyone would need that foolishness, etc. 10 knows it all, can do it all, and do it well. 1. is setting up an ugly website.

Be willing to start small and make small improvements. Nothing big came from something that was never started.
Mark

How someone said in the thread every second counts .You need to be smart to use social media to make money and not loose time on tiktok videos ,facebook and instagram scroling

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