How to hit the target and achieve your goals
So I've drawn some information from another discipline, known as marksmanship, to clearly define in my own mind on how to set goals and achieve them.
The first principle is your natural point of aim. When you sight in on a target, you must close your eyes, take a breath and relax, and open your eyes.
If you are still on target, you are good to go. If you are not on target and you find that you must muscle your way over to put your sights on target, you will not hit your target. That is because when you pull the trigger and take the shot, your body will relax, and your rifle will move off target. you must reposition your entire body and find your natural point of aim.
In marketing, your natural point of aim must be on the customer. While in your relaxed state, if you find yourself thinking about your problems and not your customers and prospects, the final result will not be the one you wanted.
Another principle of marksmanship is known as the front sight picture.
When you take aim, you must not focus on the target. You must focus on the front sight post.

The reason - focusing on a point between the eye and the target will put everything into perfect alignment. Focus on the target, what you want, and you'll miss. Focus on what your customer wants, everything will come into alignment and you'll hit your target
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