A book suggestion for the learning Warrior
People smile when I tell them about this book. It is understandable, most read to be entertained. Before I found this book I just studied and learned stuff like an automaton. The whole process was unconscious. Adler made me think about the way I learn and more importantly, he made me think about how I can get better at it.
Here are some quotes from chapter 8 that I find particularly relevant to internet marketing, on many levels:
"Unless the reader comes to terms with the author, the communication of knowledge from one to the other does not take place. For a term is the basic element of communicable knowledge."
"A term is not a word--at least, not just a word without further qualifications. If a term and a word were exactly the same, you would only have to find the important words in a book in order to come to terms with it. But a word can have many meanings, especially an important word. If the author uses a word in one meaning, and the reader reads it in another, words have passed between them, but they have not come to terms. Where there is unresolved ambiguity in communication, there is no communication, or at best communication must be incomplete."
"When writer and reader somehow manage for a time to use a given word with one and only one meaning, then, during that time of unambiguous usage, they have come to terms."
"You cannot find terms in dictionaries, though the materials for making them are there. Terms occur only in the process of communication. They occur when a writer tries to avoid ambiguity and a reader helps him by trying to follow his use of words. There are, of course, many degrees of success in this. Coming to terms is the ideal toward which writer and reader should strive. Since this is one of the primary achievements of the art of writing and reading, we can think of terms as a skilled use of words for the sake of communicating knowledge."
Here are some quotes from chapter 8 that I find particularly relevant to internet marketing, on many levels:
"Unless the reader comes to terms with the author, the communication of knowledge from one to the other does not take place. For a term is the basic element of communicable knowledge."
"A term is not a word--at least, not just a word without further qualifications. If a term and a word were exactly the same, you would only have to find the important words in a book in order to come to terms with it. But a word can have many meanings, especially an important word. If the author uses a word in one meaning, and the reader reads it in another, words have passed between them, but they have not come to terms. Where there is unresolved ambiguity in communication, there is no communication, or at best communication must be incomplete."
"When writer and reader somehow manage for a time to use a given word with one and only one meaning, then, during that time of unambiguous usage, they have come to terms."
"You cannot find terms in dictionaries, though the materials for making them are there. Terms occur only in the process of communication. They occur when a writer tries to avoid ambiguity and a reader helps him by trying to follow his use of words. There are, of course, many degrees of success in this. Coming to terms is the ideal toward which writer and reader should strive. Since this is one of the primary achievements of the art of writing and reading, we can think of terms as a skilled use of words for the sake of communicating knowledge."