The 3 C's OF Business
The 3 C's are... Confidence, Challenge & Control.
Confidence
You need to have a fixed set of rules, that back you up - one of the key things is measurement of progress. Tracking and tweaking your business is essential to any form of progress, because it turns it into a scientific step-by-step progress.
You need to express Confidence to your customers. If you don't as a business, how are people going to believe you? Show off the track record, the social proof and testimonials. Dare the competitors. If you do not agitate anyone, you do not invigorate any customer.
Challenge
You need to constantly challenge yourself and step out of "what is working" into "what can work more?" - of course, combined with Confidence in a step-by-step scientific progression.
You need to give your customers and competitors a Challenge. See what they're offering, and make a better perceived deal. The war is won psychologically, only occasionally physically.
Control
As a business-owner, you sometimes have the luxury of handling your own time. When I was starting off, I always procrastinated and went off to do things like playing golf for 'stress release'. The reality is far away from the truth: You do not have time, because you need to schedule your time in blocks and make sure you are using 80% of your working time to grow your business. Control is about self-control.
You also need to control your business direction. Keep your business set up as a start-up, and always aim for growth instead of maintenance. Why? Because when competitors angle their businesses as start-ups, they're going to suck up your market share.
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Just some insights I thought you people might find useful.
Best wishes,
James Fame
Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.