Updated cold calling stats

Mobilemarketingkings · 23rd Nov 2013, 08:15 AM

Last week

40 dials for one appointment, based on 1000 cold calls.

Conversions from appoint to sale deeply vary still.

Jason Kanigan · 23rd Nov 2013, 08:53 AM

How are you starting your calls? The way you start them determines whether there is a rest of the call, so it's pretty important.

We'd expect 1/4 dials to get to a decision maker who can actually talk to us today (if you haven't seen these two videos yet, you'd better:

http://www.warriorforum.com/offline-...beginners.html

and

http://www.warriorforum.com/offline-...ccess-tip.html

and now!)

So out of 40 dials, 10 conversations on average. Most will not be a fit. Don't be surprised. So you are actually batting around 10% for appointment setting (1 in 10 conversations).

As for the appointment to sales ratio, do more work up front qualifying before you set the appointment. Don't just go see anyone. Make sure they have a real reason to possibly do business with you--or don't go. You'll find your closing ratio goes up.

RaymondB · 24th Nov 2013, 09:56 PM

It really depends on your target businesses, area, city and needs.

DexterGallagher · 18th Dec 2013, 06:28 AM

It also depends on how good a salesman you are, we are visiting hot leads and closing then. Every week our sales people attend 36 appoints and close on average 30 deals.

23rd Nov 2013, 08:15 AM	#1
Mobilemarketingkings HyperActive Warrior Join Date: 2012 Posts: 104 Thanks: 12 Thanked 2 Times in 2 Posts	Updated cold calling stats Share on: Last week 40 dials for one appointment, based on 1000 cold calls. Conversions from appoint to sale deeply vary still.

23rd Nov 2013, 08:53 AM	#2
Jason Kanigan www.salestactics.org War Room Member Join Date: 2011 Location: NC, USA Posts: 6,707 Thanks: 3,734 Thanked 8,294 Times in 3,606 Posts	Re: Updated cold calling stats Share on: How are you starting your calls? The way you start them determines whether there is a rest of the call, so it's pretty important. We'd expect 1/4 dials to get to a decision maker who can actually talk to us today (if you haven't seen these two videos yet, you'd better: http://www.warriorforum.com/offline-...beginners.html and http://www.warriorforum.com/offline-...ccess-tip.html and now!) So out of 40 dials, 10 conversations on average. Most will not be a fit. Don't be surprised. So you are actually batting around 10% for appointment setting (1 in 10 conversations). As for the appointment to sales ratio, do more work up front qualifying before you set the appointment. Don't just go see anyone. Make sure they have a real reason to possibly do business with you--or don't go. You'll find your closing ratio goes up.
	>> Executive advisory: Unstick sales, strategy & growth problems fast → jasonkanigan.com >> Agency founders: Regain control when overwhelmed

24th Nov 2013, 09:56 PM	#3
RaymondB HyperActive Warrior Join Date: 2013 Posts: 249 Thanks: 235 Thanked 23 Times in 21 Posts	Re: Updated cold calling stats Share on: It really depends on your target businesses, area, city and needs.
	Friendly advice, useful tips... Raymond B.

18th Dec 2013, 06:28 AM	#4
DexterGallagher Advanced Warrior Join Date: 2012 Location: Living in Cambridge UK for 2-3 years. Posts: 645 Thanks: 78 Thanked 143 Times in 103 Posts	Re: Updated cold calling stats Share on: It also depends on how good a salesman you are, we are visiting hot leads and closing then. Every week our sales people attend 36 appoints and close on average 30 deals.
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