What's ASO?

shovanfreedom · 27th Apr 2014, 08:45 AM

What's ASO? How can I do App marketing?

Clintin · 27th Apr 2014, 09:54 AM

App Store Optimization

toddchaney · 28th Apr 2014, 12:38 AM

ASO is basically, the process of optimizing mobile apps to rank higher in an app store’s search results. Main factors to be considered are title and keyword.

josh22 · 28th Apr 2014, 01:01 AM

Hi,
The goal of App Store Optimization is to drive more traffic to your app’s page in the app store. As toddchaney said, the main factors of ASO is title and keyword. But, ASO also includes the total number of downloads and ratings and reviews as its secondary factors. App store optimization is closely related to search engine optimization.

Warakizi · 28th Apr 2014, 10:05 PM

Originally Posted by josh22

Hi,
The goal of App Store Optimization is to drive more traffic to your app’s page in the app store. As toddchaney said, the main factors of ASO is title and keyword. But, ASO also includes the total number of downloads and ratings and reviews as its secondary factors. App store optimization is closely related to search engine optimization.

really? i think this is still mistery. why? because i have app with kw on title but my app not apear on first page playstore search result. i see on other page not apear too. but another app without kw on title and not related with kw. his appear on first page playstore search results. wkwkwk :lol: this is funny for me

shovanfreedom · 30th Apr 2014, 11:12 AM

Originally Posted by Warakizi

really? i think this is still mistery. why? because i have app with kw on title but my app not apear on first page playstore search result. i see on other page not apear too. but another app without kw on title and not related with kw. his appear on first page playstore search results. wkwkwk :lol: this is funny for me

it's may be higher downloads then your app and also reviews...

wndrshare · 1st May 2014, 01:28 AM

App store optimization is the process of improving the visibility of a mobile app in an app store..

dabuzz · 1st May 2014, 03:42 AM

Great answers.

Though when you're launching an app - you can focus on these 5 components of ASO:

1- Icon
2- Keywords
3- Title
4- Screenshots
5- Description

I'll brief them one by one..

=============

1- Icon

Your goal is to catch their attention.

So make an icon that grabs their eyeballs and piques their interest.

Use contrasting colors and a face thats looking directly at the user.

.........

2- Keywords

Choose keywords that are already searched for.

Find ones that have a good balance of high searches but low competition.

Use Sensortower.com for more keyword ideas.

........

3- Title

Use the best keywords in the title.

check your competitor's titles. Copy some of those keywords.

Use a longer sub-title to include more keywords.

.............

4- Screenshots

Most users will only see your icon and screenshots.

List the 5 best features/benefits of your apps.

Take a screenshot of each feature and caption it with enticing words.

..........

5- Description

Write a mini sales pitch for the first 3 lines.

Include reviews, feature list, etc below.

Pepper it with the right keywords (SEO) to rank high in Google.

============

Hope it helps.

shabbir309 · 1st May 2014, 05:35 AM

ASO- App Store Optimizatio.

robertpaulwilson · 1st May 2014, 10:26 PM

Hi, i want to more information for ASO, because i don't that what is ASO, so please help.

noxterorange · 2nd May 2014, 12:28 PM

Over the last 10 years he’s worked on organic marketing in various settings, including email marketing and SEO for apps. The MobileDevHQ is an App Store optimization product. App Store Optimization (ASO) is different than SEO because app stores are different. ASO also includes: Top Charts, icons, screenshots, ratings, reviews, etc. Like SEO, the best ASO is a full, well-rounded marketing strategy.

karenfisher252 · 12th May 2014, 12:17 AM

Search results have also a lot to do with the number of downloads & user reviews. The better they are, more are the chances of your app being ranked higher. Keywords, app description etc. are all the basic parameters that you need to take care of. But virility is another factor that is not there in any rulebook but works wonders.

appzuniverse · 15th May 2014, 01:31 AM

ASO stand for App Store Optimization..

Rose Brian · 27th May 2014, 06:11 AM

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app...

danpen · 27th May 2014, 06:29 AM

In very simple terms, App store optimization (ASO) is improving the chances of your app appearing in search results in an app store. You have to use good tiles and create a keyword reach description. Keywords users who would use your app would use in searching.

Ask yourself " if I am searching for an app like this as a normal user, how would I search for it?"

billpullman · 27th May 2014, 03:22 PM

An administrative services organization (ASO) is an organization that provides outsourced solutions to meet the administrative and HR needs of the client, with the client retaining all employment-related risks and liabilities.

voltaire08 · 30th May 2014, 01:04 AM

Steve Young gives an essence of what ASO is and how to master it. No theoretical blurb, just easy to understand and actionable instructions on how to increase app's visibility in the AppStore. Out of couple of dozens of courses I took with Udemy this one offers greatest ROI. Short, concise and immediately actionable.

scarybooth · 30th May 2014, 03:39 AM

Hi guys !!!! ASO stands for Apps Store Optimization. its an technique required for optimizing apps in the apple store and its being used by the internet marketers to make you apps more visible in the apps store and t! i am Sofia i am from USA
i am a mobile application developer and i am newbie in the ASO field. i will thankfull to you guys if you suggest me more techniques for optimization of my Zombie app name!

jevgen · 18th Jun 2014, 09:00 AM

hi. a question to more experienced /folks. what methods of G play on/off-page aso been effective for you?

PM for in-depth discussion

WebOutGateway · 24th Jun 2014, 08:35 PM

Originally Posted by shovanfreedom

What's ASO? How can I do App marketing?

Hi Shovan,

ASO stands for Apps Store Optimization, as many warriors stated, and is a process of improving visibility of your mobile app different apps store. Now, since 60% apps are acquired by searching (Forester Research), organic downloads can be truly affected by ASO alone.

What to do?

-Keyword research
-Have a good icon for your app
-give the best description for your app; don't go around the bush, say whats inside, what to expect, what to do, what not.
-Make a real deal app at the first place.

hope this helps.

AUKev · 24th Jun 2014, 09:43 PM

This is a great video directly from Google discussing getting visibility for you apps in the Google Play store.

https://www.youtube.com/watch?v=5Od2SuL2igA

shelialhodges · 25th Jun 2014, 10:58 PM

Originally Posted by josh22

Hi,
The goal of App Store Optimization is to drive more traffic to your app’s page in the app store. As toddchaney said, the main factors of ASO is title and keyword. But, ASO also includes the total number of downloads and ratings and reviews as its secondary factors. App store optimization is closely related to search engine optimization.

i was searching that acronym they have lots you can find but the exact is App Store Optimization

someshtripathi · 2nd Sep 2014, 11:03 PM

can anyone is there who help me to knowing about how we start ASO project.? pls help me i really needed to know about marketing of App.?

clevelandslim · 18th Sep 2014, 01:24 AM

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

riyasin123 · 19th Sep 2014, 03:58 AM

ASO Stand by App Store Optimization.

AppKirk · 22nd Sep 2014, 02:22 AM

App Store Optimization...tricky subject that a lot of app "gooroos" say to have figured out but are nothing but idiots trying to make extra cash selling info product to you guys.

ASO for iOS and ASO of Play Store is completely different.

Play Store algorithm looks at your downloads, your app engagement, positive and negative review (5 stars n 1 star) and over all updates and activeness of the developer for proper ranking. Keyword in the title and description/summary helps but that's NOT the only factor if you're in a competitive niche.

They follow a similar bump rule like YouTube. They'll bump a new apps to a set of users and see how it performs, if it does well, the ranking improves, if not, it goes back to the standard algorithm processing. They give you a kickstart, if you do well, you'll do good for a longer run.

27th Apr 2014, 08:45 AM	#1
shovanfreedom Warrior Member Join Date: 2013 Posts: 27 Thanks: 8 Thanked 3 Times in 3 Posts	What's ASO? Share on: What's ASO? How can I do App marketing?
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27th Apr 2014, 09:54 AM	#2
Clintin HyperActive Warrior Join Date: 2011 Location: Charlotte, NC Posts: 175 Thanks: 3 Thanked 36 Times in 32 Posts	Re: What's ASO? Share on: App Store Optimization
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28th Apr 2014, 12:38 AM	#3
toddchaney Active Warrior Join Date: 2014 Posts: 40 Thanks: 0 Thanked 1 Time in 1 Post	Re: What's ASO? Share on: ASO is basically, the process of optimizing mobile apps to rank higher in an app store’s search results. Main factors to be considered are title and keyword.
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28th Apr 2014, 01:01 AM	#4
josh22 Active Warrior Join Date: 2013 Posts: 35 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: Hi, The goal of App Store Optimization is to drive more traffic to your app’s page in the app store. As toddchaney said, the main factors of ASO is title and keyword. But, ASO also includes the total number of downloads and ratings and reviews as its secondary factors. App store optimization is closely related to search engine optimization.
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1st May 2014, 01:28 AM	#7
wndrshare Warrior Member Join Date: 2011 Posts: 19 Thanks: 0 Thanked 2 Times in 2 Posts	Re: What's ASO? Share on: App store optimization is the process of improving the visibility of a mobile app in an app store..
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1st May 2014, 03:42 AM	#8
dabuzz HyperActive Warrior War Room Member Join Date: 2006 Posts: 101 Thanks: 12 Thanked 16 Times in 14 Posts	Re: What's ASO? Share on: Great answers. Though when you're launching an app - you can focus on these 5 components of ASO: 1- Icon 2- Keywords 3- Title 4- Screenshots 5- Description I'll brief them one by one.. ============= 1- Icon Your goal is to catch their attention. So make an icon that grabs their eyeballs and piques their interest. Use contrasting colors and a face thats looking directly at the user. ......... 2- Keywords Choose keywords that are already searched for. Find ones that have a good balance of high searches but low competition. Use Sensortower.com for more keyword ideas. ........ 3- Title Use the best keywords in the title. check your competitor's titles. Copy some of those keywords. Use a longer sub-title to include more keywords. ............. 4- Screenshots Most users will only see your icon and screenshots. List the 5 best features/benefits of your apps. Take a screenshot of each feature and caption it with enticing words. .......... 5- Description Write a mini sales pitch for the first 3 lines. Include reviews, feature list, etc below. Pepper it with the right keywords (SEO) to rank high in Google. ============ Hope it helps.
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1st May 2014, 05:35 AM	#9
shabbir309 Warrior Member Join Date: 2014 Location: Sirajganj,Bangladesh Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: ASO- App Store Optimizatio.

1st May 2014, 10:26 PM	#10
robertpaulwilson Warrior Member Join Date: 2014 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: Hi, i want to more information for ASO, because i don't that what is ASO, so please help.

2nd May 2014, 12:28 PM	#11
noxterorange Warrior Member Join Date: 2014 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: Over the last 10 years he’s worked on organic marketing in various settings, including email marketing and SEO for apps. The MobileDevHQ is an App Store optimization product. App Store Optimization (ASO) is different than SEO because app stores are different. ASO also includes: Top Charts, icons, screenshots, ratings, reviews, etc. Like SEO, the best ASO is a full, well-rounded marketing strategy.

12th May 2014, 12:17 AM	#12
karenfisher252 Active Warrior Join Date: 2013 Posts: 98 Thanks: 0 Thanked 9 Times in 9 Posts	Re: What's ASO? Share on: Search results have also a lot to do with the number of downloads & user reviews. The better they are, more are the chances of your app being ranked higher. Keywords, app description etc. are all the basic parameters that you need to take care of. But virility is another factor that is not there in any rulebook but works wonders.

15th May 2014, 01:31 AM	#13
appzuniverse Warrior Member Join Date: 2014 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: ASO stand for App Store Optimization..

27th May 2014, 06:11 AM	#14
Rose Brian Rose Brian Join Date: 2014 Location: United States Posts: 3 Thanks: 0 Thanked 1 Time in 1 Post	Re: What's ASO? Share on: App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app...

27th May 2014, 06:29 AM	#15
danpen Active Warrior Join Date: 2011 Posts: 44 Thanks: 1 Thanked 6 Times in 3 Posts	Re: What's ASO? Share on: In very simple terms, App store optimization (ASO) is improving the chances of your app appearing in search results in an app store. You have to use good tiles and create a keyword reach description. Keywords users who would use your app would use in searching. Ask yourself " if I am searching for an app like this as a normal user, how would I search for it?"

27th May 2014, 03:22 PM	#16
billpullman Active Warrior Join Date: 2011 Posts: 34 Thanks: 0 Thanked 3 Times in 3 Posts	Re: What's ASO? Share on: An administrative services organization (ASO) is an organization that provides outsourced solutions to meet the administrative and HR needs of the client, with the client retaining all employment-related risks and liabilities.

30th May 2014, 01:04 AM	#17
voltaire08 Warrior Member Join Date: 2014 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: Steve Young gives an essence of what ASO is and how to master it. No theoretical blurb, just easy to understand and actionable instructions on how to increase app's visibility in the AppStore. Out of couple of dozens of courses I took with Udemy this one offers greatest ROI. Short, concise and immediately actionable.

30th May 2014, 03:39 AM	#18
scarybooth Warrior Member Join Date: 2014 Location: USA Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: Hi guys !!!! ASO stands for Apps Store Optimization. its an technique required for optimizing apps in the apple store and its being used by the internet marketers to make you apps more visible in the apps store and t! i am Sofia i am from USA i am a mobile application developer and i am newbie in the ASO field. i will thankfull to you guys if you suggest me more techniques for optimization of my Zombie app name!
	Scary booth Last edited on 30th May 2014 at 03:40 AM. Reason: Adding text

18th Jun 2014, 09:00 AM	#19
jevgen Warrior Member Join Date: 2014 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: hi. a question to more experienced /folks. what methods of G play on/off-page aso been effective for you? PM for in-depth discussion

2nd Sep 2014, 11:03 PM	#23
someshtripathi Warrior Member Join Date: 2014 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: can anyone is there who help me to knowing about how we start ASO project.? pls help me i really needed to know about marketing of App.?

18th Sep 2014, 01:24 AM	#24
clevelandslim Active Warrior Join Date: 2014 Posts: 69 Thanks: 0 Thanked 4 Times in 3 Posts	Re: What's ASO? Share on: ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

19th Sep 2014, 03:58 AM	#25
riyasin123 Warrior Member Join Date: 2014 Location: India Posts: 18 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's ASO? Share on: ASO Stand by App Store Optimization.

22nd Sep 2014, 02:22 AM	#26
AppKirk Mad Apps Genius Join Date: 2014 Location: Chiang Mai Posts: 39 Thanks: 2 Thanked 4 Times in 3 Posts	Re: What's ASO? Share on: App Store Optimization...tricky subject that a lot of app "gooroos" say to have figured out but are nothing but idiots trying to make extra cash selling info product to you guys. ASO for iOS and ASO of Play Store is completely different. Play Store algorithm looks at your downloads, your app engagement, positive and negative review (5 stars n 1 star) and over all updates and activeness of the developer for proper ranking. Keyword in the title and description/summary helps but that's NOT the only factor if you're in a competitive niche. They follow a similar bump rule like YouTube. They'll bump a new apps to a set of users and see how it performs, if it does well, the ranking improves, if not, it goes back to the standard algorithm processing. They give you a kickstart, if you do well, you'll do good for a longer run.