Advertising website on your vehicle

by 13 replies
16
I have noticed many cars with web addresses on the rear window, etc. Has anyone found this to be an effective strategy? While I think it's good practice to put your url out there as much as you can, I'm not sure that an URL on a car is going to be effective in driving any traffic.
#offline marketing #advertising #vehicle #website
  • Probably be a lot more effective than NOT putting one on there?

    I put one on a vehicle recently and tracked results. Admittedly it
    was a big rear window cartoon and message...it got very cost effective
    results.

    I doubt that just a URL would get the same result...but an eye catching
    cartoon does.

    .
    • [ 1 ] Thanks
    • [2] replies
    • This is kind of right up there with putting your company logo and URL on a shirt and running in the park every day wearing that shirt.

      Sure the question of targeting comes into play... but the truth is, you simply do not know who is going to see your message at that "Tipping Point" in their buy process.

      The question then becomes; Why would you NOT do this?

      No one ever questions a plumber or an electrician blanket mailing a post card to 10,000 folks. Seems to me it is the exact same principle at play. Having your message seen at that moment your service is needed.

      I personally have a "Vinyl" business. This part of my company basically decals vehicles as a source of income. I focus on other aspects other than vehicles btw, but vehicles is a big part of my business. The #1 thing you have to remember... If its not easy to read, you wasted your money.

      I seriously do not know how often my art department has to direct customers towards a more readable design.. but I would venture to say its in the 75% of the time category. When in doubt print it out. Print it on paper to the size you are going to be placing it on the vehicle, and tape it on there and get some opinions.

    • My thoughts exactly!
      However, it also depends on what you advertise.
      Some businesses will get more attention than others.
  • Services - plumbing, pests, air cond, etc may do well


    if you have a mobile service - mobile locksmith, pest grooming, come to your house computer repair....vehicle signs/magnets are a must


    I know a guy who fixes car windows, window motors...he does very well with this


    however - the mlm stuff - "noni juice"...."get rich with me" blah blah - well good luck with that
    I always get a laugh when I see some older car in not great shape with a window decal bragging how much money you will make with their "plan" LOL
    • [1] reply
    • Thanks for the input. Yes, I am of the opinion "why not"? also. I just wanted to know how effective you thought it was. And I agree that the MLM ads are a waste! Also agree that putting your url on a crappy vehicle may not be a good idea.
      • [1] reply
  • Banned
    Car...driving...traffic...

    I could see it working for a local business. Besides that, I doubt it does much.
    • [2] replies
    • Your right... it does so little for UPS that has 100% of their vehicles tagged.. including AIRPLANES. It does so little Fed-Ex.. they do the same.

      Think about this... Progressive insurance... Vehicles Tagged. Mary Kay. tagged and PINK. United airlines.. ALL planes TAGGED. Wonder Bread, WALMART, USPS, Hostess, Keebler, COKE, PEPSI, Budweiser this list could go on F O R E V E R.

      There is so much money spent on vehicle tagging at the corporate level.. it seriously makes you wonder why more of the small business community doesn't follow suite.

      I drive a tagged vehicle. My wife drives a tagged vehicle. My employees drive a tagged vehicle. in fact my employees PERSONAL cars at their request are tagged. On any given day my little 10 man operation there are almost 30 vehicles running around. and couple that with the fact I live in a community en mass that is only 40,000 ( +/- ) in population.. those are BIG numbers
    • seeing that you have pumped out about 50 straight posts in the last 50 minutes or so, we should wait with abated breath as to to your profile pic, message , and Sig all informing us of your latest new widget gizmo thingy bob and your efforts in spamming so many posts to see how much traffic drives your way ?
  • Banned
    LOL. Literally speaking..!
  • Banned
    [DELETED]
  • Well I would say that when there is no problem during driving and the advertisement is not violating the traffic rules, then I too think that to be a good way of marketing.

    What I understand from marketing that promoting your product or services in all possible ways. So, writing on windows is one of the best way I believe because that adds up the value for brand marketing. Same time the visitors count may go high.
  • RecessionProof, please stop advertising here...
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    Advertising website on your vehicle

    I have noticed many cars with web addresses on the rear window, etc. Has anyone found this to be an effective strategy? While I think it's good practice to put your url out there as much as you can, I'm not sure that an URL on a car is going to be effective in driving any traffic.