Well... it depends on what kind of hat you want to wear and since we're not allowed to talk about flagrantly black hat stuff here, you probably won't get many suggestions other than use a friend or family member's address and not display the address.

Have you thought about just gunning for his local area, and then also setting up landing pages for surrounding cities even if they're small? A lot of small town rankings can end up being quite a few phone calls.

Nameless is spot on. And providing an example of the difference between just building a website and
providing real value and returns to the client.

From the personal experience of a hotel operator in the boondocks who has looked for
contractors, you won't find a significant number of searches according to Google or any
keyword tools. There will be enough searches from prospects as far as your client is
concerned.

In my town, the known contractors are either too busy for our small projects, or they are people
I don't want on my hotel property.

We are happy to go up to about 50 to 70 miles away for a lot of work needed. That said, it is still
hard to find contractors via the search engines. In my area, most industries are about as bad
as locksmiths when it comes to finding someone actually in that 50 to 70 mile radius.

Or, I can't find a listing for someone I know of in my area. Recently had to get some pool repair
work completed and I know there is a good guy in the town ten miles away. I don't know his name
or company name, and he did not come up in a search at all.

Dan