Marketing To Mortgage Brokers And Other Professional Service Firms
There's always 1 hot button that works better than all others.
A hot button is what turns on a person.
It connects to a built in desire.
Often hidden and not the obvious.
What I can tell you about tested hot buttons to mortgage brokers that have worked before the mortgage meltdown, during the meltdown and*
after it, one has pulled more response than all others.
I bring this up after talking with the daughter of a man who owns an accounting firm.
He doesn't like paid marketing.
She wants to market the firm to
get more clients.
On further exploration, it turns out he recruited a Chinese accountant*
who has brought Chinese business owners into the firm and became clients.
So instead of working against the owner's beliefs about paid marketing, we set his daughter to*
recruit Asian accountants who have deep connections in their business community who will bring their business to the firm.
For this Accounting firm principal, referrals are his hot button that sparks his interest.
Referrals were the one hot button that drove mortgage brokers to listen up to one company out to help them.
If you have a marketing service to mortgage brokers, Accountants, CPA's or Attorney's, lead in with referrals first before talking about other marketing because that's their proven hot button.
Best,
Doctor E. Vile
A hot button is what turns on a person.
It connects to a built in desire.
Often hidden and not the obvious.
What I can tell you about tested hot buttons to mortgage brokers that have worked before the mortgage meltdown, during the meltdown and*
after it, one has pulled more response than all others.
I bring this up after talking with the daughter of a man who owns an accounting firm.
He doesn't like paid marketing.
She wants to market the firm to
get more clients.
On further exploration, it turns out he recruited a Chinese accountant*
who has brought Chinese business owners into the firm and became clients.
So instead of working against the owner's beliefs about paid marketing, we set his daughter to*
recruit Asian accountants who have deep connections in their business community who will bring their business to the firm.
For this Accounting firm principal, referrals are his hot button that sparks his interest.
Referrals were the one hot button that drove mortgage brokers to listen up to one company out to help them.
If you have a marketing service to mortgage brokers, Accountants, CPA's or Attorney's, lead in with referrals first before talking about other marketing because that's their proven hot button.
Best,
Doctor E. Vile
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