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Example of Magazine ad getting 68% opt-in...

by ewenmack
7 replies
This shows using offline advertising then taking
readers online to follow up and deliver.

It's being run in Success Magazine.

Best,
Doctor E. Vile

#68% #magazine #optin
  • Profile picture of the author AmericanMuscleTA
    Should the headline be the same as the body copy since it's only 9 words??

    When I write personal emails, my headlines are like, "Ewen - 9 Word Emails" etc.
    Signature

    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

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    • Profile picture of the author ewenmack
      Originally Posted by AmericanMuscleTA View Post

      Should the headline be the same as the body copy since it's only 9 words??
      Ahh, you'll have to optin to his email
      to get your question answered...won't you.

      Best,
      Doctor E. Vile
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      • Profile picture of the author AmericanMuscleTA
        Originally Posted by ewenmack View Post

        Ahh, you'll have to optin to his email
        to get your question answered...won't you.

        Best,
        Doctor E. Vile
        Haha!

        I just messed up his statistics and subscribed (well... it's from 2013, so I'm sure he won't mind. Ha).

        Whelp, my question was answered on the second page. Haha

        Thanks!
        Signature

        David Hunter | Duke of Marketing
        www.DukeOfMarketing.com
        www.BibleAndFriendsYouTube.com

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  • Profile picture of the author RRG
    How can you know that an offline magazine is getting a 68% opt-in rate?
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    • Profile picture of the author cassihl
      Originally Posted by RRG View Post

      How can you know that an offline magazine is getting a 68% opt-in rate?
      I was wondering this too... seems like it would be impossible to track reliably?
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      • Profile picture of the author ewenmack
        Very easy to track because all traffic was coming from that magazine ad
        then there is only one possible action, give email address.on landing page.

        So of all visitors to that landing page, 68% give their email
        to get what was promised in the ad.

        Best,
        Doctor E. Vile
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        • Profile picture of the author SirThomas
          Originally Posted by ewenmack View Post

          Very easy to track because all traffic was coming from that magazine ad
          then there is only one possible action, give email address.on landing page.

          So of all visitors to that landing page, 68% give their email
          to get what was promised in the ad.

          Best,
          Doctor E. Vile
          That's so funny! Several years ago, I ran nearly identical (method) ads for network marketers to generate leads. The ads were placed in mlm/homebiz magazines, on postcards or card decks sending people to a one-page site with nothing else on it but an image with text and an opt-in form below... :-)

          It worked very well. Truly interested people wouldn't go online and click away without requesting the report only because the content wasn't given away on that page... We actually had more email requests than 1-800 voicemail messages.

          PS. You could also ask them to send an email to your autoreponder address to get the report.
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