Determine attractiveness of a product or service
A attractiveness marketing strategy of the market tells us the nature of each of these segments, where it is possible to see the positive effects with what they count for the benefit of the brands.
Within the opportunities presented by the market are economic health, the profile of the consumer in these segments and the life span of the new businesses that are developed in the market, to mention some elements that are interesting to list when a business model is Prepares and marketing determines the opportunities to achieve results.
The market grows with new businesses that have found an opportunity in the hands of marketing, to generate new brands with a value that measures the success they achieve within these markets.
An example of this is the Wall Street Journal and Dow Jones numbers, which point to brands like Uber and Xiaomi as the startup companies with the highest value of $ 68 and $ 46 billion, respectively.
Included in this list are also brands like Airbnb or Snapchat with a value of 25.5 and 17.8 thousand million dollars.
It is interesting to see that such platforms find the development of their business models in elements such as mobile connectivity and the increasingly important use of digital platforms in consumer lifestyles, either with social networks in which the Moments of your day to day activities such as transportation or reservation of places for vacations.
Before launching any product or service, is essential to determine the attractiveness our product can have in our potential buyers, otherwise we can find our self trap with a fantastic products that no one will buy. But determining the attractiveness is quite a hard thing, you need to conduct a lot of researches, experiments and tests for doing it, and small startups may not have the necessary resources for doing that.
Have you ever tried to determine the attractiveness of a product?