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What is the best day for a sales letter to get to a customer?

by Fitnessfreak158
20 replies
I've heard people say Monday if it's a business but what about just a customer who you're trying to get to buy the product you're selling them?
#customer #day #letter #sales
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  • Profile picture of the author expmrb
    What exactly are you saying?

    "who you're trying to get to buy the product you're selling them?" By this phrase specifically.
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    • Profile picture of the author savidge4
      Originally Posted by expmrb View Post

      What exactly are you saying?

      "who you're trying to get to buy the product you're selling them?" By this phrase specifically.
      He means what he / she said... they have been told that Mondays is the best day if you are targetting a business ( which I would agree with Animal not to be the best day ) but if you are targetting a regular consumer and selling them stuff what days? Refering back to Animal... Tuesday thru Thursday and MAYBE Saturdays.
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  • Profile picture of the author animal44
    Email: In most cases, it doesn't matter... People check their email all the time... and usually delete most of it :-)

    Post: Tuesday, followed by Wednesday, then Thursday. Monday is never the best day IMHO.
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  • Profile picture of the author JasonTheFreeman
    Are you selling something that is likely o be used during weekends or weekdays? or every day? consider that and sell on the days before those days.
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  • Profile picture of the author JohnMcCabe
    After 40+ years in the business world, I can tell you that the worst day to land a sales letter on a business owner or manager's desk is Monday. Depending on the business, you're either gearing up for the week ahead, dealing with the fallout from the weekend, or both.

    Unless you hit the jackpot and the business has an urgent need for what you're selling, your letter will join all the others in the "to read later" file, the contents of which are periodically transferred to the circular file to make room for more 'to read later' letters.

    The best days are typically Wednesday or Thursday. The hubbub of Monday is over, yet executives haven't checked out mentally looking forward to the weekend.

    For consumers, logic says that the best day is going to be payday, which for many people is Friday.
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  • Profile picture of the author st0nec0ld
    It is not about the day it is about how you approach your customer. It is not about promises it is like keeping it more personal to them. Earn their trust.
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    • Profile picture of the author DABK
      If your approach turns them off upfront and they don't open your mail, how do you earn your trust?

      Why can't you keep it personal to them, earn their trust, and get a few more of them to read your pieces (because they get them on days they're more likely to open / read marketing pieces)?

      I know people who pile up mail Monday through Friday, intending to read on Saturday. If the pile gets too big before Saturday, they toss out. So, they often toss out Monday and Tuesday and end up 'reading' what they get Wednesday through Saturday.

      Don't know how common that is, and I'm not at a point where it would matter to me to know for a fact.

      Originally Posted by st0nec0ld View Post

      It is not about the day it is about how you approach your customer. It is not about promises it is like keeping it more personal to them. Earn their trust.
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  • Profile picture of the author mrskl
    I guess weekdays like Tuesday or Wednesday
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  • Profile picture of the author Claude Whitacre
    What is the best day of the week to get a Christmas card? A letter of congratulations? An invitation to a wedding? Your electric bill? A letter from a loved one?

    One of the least important things to consider when approaching a prospect is the day of the week. If the envelope says something that applies directly to the reader...and sounds enticing..they will open the letter and read the contents.

    What appeal are you using? How closely does your offer match the prospect? How are the prospects pre-qualified before you mail (or advertise)?

    I promise you, what the letter says is infinitely more important than the day of the week it arrives.
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  • Profile picture of the author Ron Lafuddy
    Originally Posted by Fitnessfreak158 View Post

    I've heard people say Monday if it's a business but what about just a customer who you're trying to get to buy the product you're selling them?
    I like to get the sales letter to them on the day they are going to buy.

    I've tried the day after they bought, but that was less successful for some reason.

    Ron

    Seriously, pay attention to what Claude is saying. If they're currently one of your customers, why would you care what day they receive it on. People receive mail every day. They are used to it.
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  • Profile picture of the author dgaunn4114
    When I sent emails, an even number, lets say 100, each weekday, I got the most responses on Wednesday and Thursday.
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  • Profile picture of the author Jessica Ambos
    People hate sales letters. There is no best day for it to reach them because they don't want it in the first place. People don't even read it. You're only wasting your time and money. It would be better if you just place ads with colors rather than letters. People love seeing colorful ads that is why it's easier to get a sale with that.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Jessica Ambos View Post

      People hate sales letters. There is no best day for it to reach them because they don't want it in the first place. People don't even read it. You're only wasting your time and money. It would be better if you just place ads with colors rather than letters. People love seeing colorful ads that is why it's easier to get a sale with that.
      And that is why sales letters have never worked....ever. You obviously know quite a lot about direct response marketing.

      And I agree that it's better to just use colors instead of letters. It's easier to read colors.

      In fact, I should just replace this post with the color red, as it would be easier to understand.
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    • Profile picture of the author dgaunn4114
      lol. This is an unbelievably ignorant comment. If you had even an iota of experience in direct marketing, you'd know that practically the opposite is true.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by dgaunn4114 View Post

        lol. This is an unbelievably ignorant comment. If you had even an iota of experience in direct marketing, you'd know that practically the opposite is true.
        Which comment would that be, exactly?

        Some of us still use the older method of reading the forum rather than the feed. We have no idea who you are addressing.

        Suggestion -- either use the Quote button so people know what you are replying to, or at least mention the user you are addressing. Otherwise, your comment makes no sense at all (especially since there are many in this thread which might qualify )
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        • Profile picture of the author dgaunn4114
          People hate sales letters. There is no best day for it to reach them because they don't want it in the first place. People don't even read it. You're only wasting your time and money. It would be better if you just place ads with colors rather than letters. People love seeing colorful ads that is why it's easier to get a sale with that.
          This post is the one I was referring to.
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  • Profile picture of the author Ronkar
    I would say it doesn't really matter.

    You have no way of knowing whether or not your customer hates getting emails on Sunday afternoon or loves getting them on Friday morning.

    My suggestion is to email your list/leads/customers daily. If they unsubscribe, that's ok. At least this way your weeding out the non-buyers.
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  • Profile picture of the author IPLease
    I do not think that it matters. However, I would think that Monday would be the worst day as people are just returning from the weekend and have other things on their minds.
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