HVAC Leads and Cold Calling

He has to do it with PASSION.

I've worked with many HVAC guys and the successful ones, of the one man band category all ADVERTISE.

OP offers services which must be promoted over the NEED of Heating/Cooling emergencies. Cleaning services must be sold, and not responded to. I think Claude and Ewen both offer up realistic actionable ideas.

If you are not responding to an emergency, as when the furnace goes out in the winter or the AC dies in the sweltering heat, you offer more of a MAINTAINENCE service, I think Ewen did a postcard which had giant pics of dust mites or something on it, very scary looking creatures.

That kind of thing on a giant postcard, and a co-op EDDM would be the way to go. Citations showing how dangerous a "clogged" chimney can be, health issues of dirty ducts has to be pointed out.

Start a low cost EDDM campaign of a select neighborhood, send them the SCARY thing on the front a giant postcard, and FOLLOW UP IMMEDIATELY with a phone call, sort of a WE're working in your neighborhood this week to clean the vents and inspect chimneys.

If you offer a free inspection, all the better. Advertising, YES. Referrals, yes as they come in.

But be pro ACTIVE and give your targets a reason to have you on their mind, and nothing beats a little fear of dust mites, chimneys on fire, or the health of kids, and the dangers lurking in the hidden spaces of one's home.

EDDM allows you to target an area, so you know exactly where to work in for a given time, whereas a general advertisement, in whatever vehicle you choose, is more of the shot gun approach.

Pick an area, get a good card designed, (Google images for examples) use a pic of a dust mite (scary looking monsters)...

and create YOUR DEMAND. Otherwise, you could, just think positive thoughts and be passionate about your work, good for the spirit, sometimes not so good for the bank account.

GordonJ

Good to see all the posting today by experienced people.

This brings up a couple of ideas, just for discussion. Household chores, which I believe should be done by other people, even easy routine ones...because my time is more valuable than my money.

There may have been a time, but I don't recall it, when I would have climbed up on the roof and taken a heavy bristle broom to my chimney and cleaned up the mess it would make, but I do sort of remember paying a guy to do this while I went golfing.

Some people love to clean and maintain their homes, others prefer doing other things.

To the point of people not doing, or knowing.

I buy dishwashing soap for 88 cents. I found out from a guy in the industry, it is the exact same soap they put in some of the bottles for HAND SOAP, which sells in stores for 3.99.

They pay 3.11 MORE for the exact same soap. Walmart brand, whatever it is, ValuTime maybe? often is the exact same product as the name brand.

Sort of a ramble, but there are many chores, tasks and even products we could do, perform or get for much cheaper with a bit of research.

But thank goodness, most people won't or can't be bothered with it.

I adhere to the idea that TIME is irreplaceable and money can always be made.

To each his own.

GordonJ

We hired an HVAC guy to clean out our dryer vents. When there is a mechanical problem, I just hire somebody. It's a combination of not being interested in the work, and assuming that I'll destroy something in the process.

Some people are handy. Some have mechanical skill. Some people are great at gardening. I'm none of those people.

So we exist. We have money. We are willing to pay for experienced work.

Added later;

To the OP...don't say "HVAC" in your ads. Many people don't know what that means. List your specific services.