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The myth of "adwords is too expensive" - how to do it right

by Peter Lessard
12 replies
First this is NOT about my believing in Adwords over other marketing channels.
What this is about is a huge error I see being made over and over again regarding a few things.

One, that Google adwords is "too expensive" or "doesn't work for me"

Two, the fight about Adwords vs Facebook marketing and why folks considering one or the other are choosing wrong 100% of the time.

It would of taken an hour to type this out so I did a video.


#adwords is too expensive #myth
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  • Profile picture of the author brownr
    [DELETED]
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  • Profile picture of the author originmenuboards
    Yes, of course, google adwords is cheaper than facebook
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  • Profile picture of the author Ajit Khodke
    What do you reckon about the suggested bids for keywords by Adwords in niches where there is high competition?
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    • Profile picture of the author Peter Lessard
      Originally Posted by Ajit Khodke View Post

      What do you reckon about the suggested bids for keywords by Adwords in niches where there is high competition?
      I take them as just that, a suggestion... I don't let it influence my strategy and testing...
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  • Profile picture of the author sarahboyer
    Hi, I think Google Adword is cheaper and better than Facebook Adds. I think.
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  • Profile picture of the author Michael Nguyen
    No such thing as Google ads is expensive, just bad Google ads practitioners. Its "expensive" because it works.
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    • Profile picture of the author OptedIn
      Originally Posted by Michael Nguyen View Post

      Its "expensive" because it works.
      If it works, it's not expensive.
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  • Profile picture of the author Jonathan 2.0
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    Originally Posted by Peter Lessard View Post

    Wow. Amazing advice. Thanks Peter.
    : )

    I love the part about taking "responsibility " about not being successful with AdWords (etc.) I could be wrong however I'm guessing that's where many People give up?
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author mylifeinsuranceforelderly
    You have to give your time in Google Adwords at least 2 months with your set budget. You will understand each and everything and you will become expert to manage this. In this cheap budget, you can get good leads.
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  • Profile picture of the author stephenchong
    Well both the Adwords and Facebook ads are good considering your business. what is your business domain and who are your target audience. Adwords is expensive if you don't have the right selection of keywords and target audience. In the Same way facebook is good for brand awareness and content Marketing. Other than that you can sell your products on both the platforms but adwords is a better Choice.
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  • Profile picture of the author offmarketinvestor
    Interesting and thought provoking message.

    But do you admit for some businesses...Adwords does not work?
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  • Profile picture of the author poweredspeaker
    This concept is very interesting and something new for me. And i think adwords will not work for this.
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