Using highly targeted snail mail

yes something like that......a product or a service.

a consumable, a high ticket item or a service with monthly recurring revenue for me.

Hi, I already have access to the mailing lists.

I am struggling to pin down a good product or service to promote through this channel.

Hello Animal, long time no see!


RE: If it's a snail mail list, are you sure they'll buy online...?


Geez Donkey, of course they will. You have been spending too much time in the barn! Get out in the fields for a bit and see what's going on!.


Cheers
Lindy

Then you should sell them perfume online. If they didn't originally go from a direct mail piece to online...and just went directly online...you are taking them out of their comfort zone with direct mail...and spending lots of money you don't have to.

Do you have their e-mail address? If you do, that's how you start the offer.

If you don't have an e-mail list, but you do have a phone number, call them (assuming they spent a lot of money...hundreds at least)

But any direct mail, no matter how you do it, is going to cost you enough that this will be a gamble.

Why not try to work with the original seller, and make an offer to those names...and split the profits?

Perfume is a good way to go. Especially if they got on your list due to buying it.

So definitely test your perfume offer. Because with a good offer, and some good copy, there's a high probability to see some good response rates.

But a hot buyers list is a valuable asset. So maybe you can also think of something parallel, that would be complimentary to their purchase?



Let me help get you started with a little creative brain exercise...

Why do women wear perfume...? So they can smell nice.

Why do they want to smell nice...? So they can feel confident around other people. (I've asked many women why they wear perfume, and I've never had a single one tell me they wear it when they're spending the evening alone, in sweatpants, on the couch)

Why do they want to feel confident around other people? So they can feel socially accepted, and / or so they can be more attractive to other people (perhaps a sexual partner?)

What else can give a woman the feeling of confidence and attractiveness? (OK... I got you started, so I'll let you take it from here...) Of course, this all assumes it was women who made the purchase, and not men buying the perfume for the woman in their life? (If was men who made the purchase, then we'd need to look at it from a third party angle)

Also keep the price point in mind. If they bought $15 an ounce perfume, then costume jewelry might be a good compliment. But if they bought $1500 perfume, then you probably don't want to try selling them plastic beads on a neckchain.

So definitely test your perfume offer. And as long as you have the list, maybe you could also test something complimentary (for the discerning lady who likes to feel confident and attractive in public).



Anyway, something to think about.

Good luck with your promotion...

Hello sgalla

I mostly disagree. We are a large Agency and we use Direct Mail to help promote our online marketing services.

Why does it have to be a "small local target area"? We cover the whole of England and into the US with our services.

If you are focused, direct mail allows you to stand out from the crowd. Most (business's or individuals) receive a hand full of paper mail each day compared to usually hundreds of emails. Letters or packages are physical, they will attract more attention than emails or other online advertising.

If you are creative you can really attract attention. We stole this idea for getting appointments with potential high value clients from our friend Oli Luke who is a UK Direct Marketing specialist. We mail a small box or package to the Company CEO, it contains a mobile (cell) phone programmed with my phone number and a hand written invitation for them to call me. We send a fairly expensive Galaxy S smart phone as we are looking to sell a £10K per month service, but Oli sends out a low cost Nokia phone costing less than £20. Two months ago we mailed 10 phones, received 8 callbacks which resulted in 6 appointments and 6 contracts.

If you are selling a reasonably low cost product I would agree with you that email marketing may be more effective.

Cheers
Lindy

How do you manage to think 'physical marketing" doesn't work and agree that sending them a gift by mail is a good idea?