A New Legend - Ali Reda

I read about the lawsuit. Joe was in his late 80s when he was about to lose his title. He could have been big about it. No record lasts forever. It's a pettiness that may just come with old age. The lawsuit looks like it was out of spite.

Here's an article about it..
https://www.freep.com/story/money/ca...ut/1058870002/

The interview was informative. Thanks.

About scripts. Every discussion about scripts seems to fall on nonsensical polar opposite sides. Scripts are evil...scripts are good.

Except in telemarketing, with a short presentation...where a rehearsed script takes the place of experience for the new rep....reading a memorized script is nauseating.

But all great salespeople use scripts. And so does this guy. He has standard answers to standard questions. He has a speech pattern that is mostly memorized. He will tend to say the same things a dozen times a day.
What he is not doing is memorizing a written script, that someone wrote for him, without any thinking about what he's saying.

And really, written scripts that you memorize are just for new people that have no idea what they're doing.

About relationship building instead of cold calling.

He sells cars. He has a location. people come to see him.

When I sold vacuums in people's homes, the first 20 years it was nearly all transnational. I wouldn't see them again.(The industry norm) It took that long for me to realize that they would buy from me again, and again. An these repeat sales took very little time, and they almost always bought.

And like Ali Reda, the last ten years or so selling in people's homes...it was all referrals from people that bought and sales to past customers. The lesson is...I could have started selling like that a lot sooner. Like the first year.

But having a store? Where people come in to buy? The best way has always been to get referrals (and not pay for them, but earn them) and sell to past customers. And every year your business expands.

The article just sounded like it was coming from a man that really understands how to sell, and how to build a business. What he's doing? Many high end salespeople are doing it.

It's amazing. But 6 a day is believable.

I know a woman that averaged 4 high end vacuum cleaner sales a day (in home sales) for a few years. Almost all were referrals from buyers.

There are life insurance salespeople (not many) that average 4 or 5 sales a day. It takes tight control of your time, and a large base of customers.

For a few years, out of my store, I averaged 4 high end sales a day. We were busy, but the day went faster. Even now, in semi-retirement, I average 2 a day. Nearly all are past customers or their family members and friends.

The car business astounds me for a few reasons. How little the salesman makes per sale. $200 is common (after negotiating)

Even Joe Gerard, at his height, only made a tad over $200,000 a year.

And car dealers almost universally still use the old methods they were taught in the 1950s. In fact, it's the only industry some sales trainers just avoid, because the culture is so entrenched.

And it still amazes me how bad some car salespeople are at their job. My experience with most car salespeople is that they sell cars despite the way they act, not because of any great technique they use. I watch car sales trainers on Youtube, and they are terrible at selling.
Here's an example.

I read the interview and I like the guy as well. I avoided mentioning Girard on purpose because he was so old. I'm sad that he sued Reda for lost income on taking his record. It doesn't give me any joy to see it ended like that for him.