Update on my podcast

My initial ideas were;
Refer2You, Referralogist, Referrology, Referralogy,

I kind of liked Referralist, but it's a real word that means a doctor that just makes a living on referring patients to other doctors. To me, a private joke, but I decided against it because there is a website with that name.

I bought a $2,000 course on podcasting to build referrals and joint venture partners by Tom Poland. Worth every penny.

His course (and company name) is Leadsology. It's trademarked.

I loved the idea that it was a trademarked brand name. And it sounded so cool to me.

The only reason I didn't just jump on Referology, was that it sounded like Leadsology.

Referations. HA! I'll have to tell Cheryl about that one.

I think you and Frank sold me. Thanks.

What do you mean?

To me, Referocity sounds like Refer plus Ferocity... Referology sounds like the science of referrals.

I like Referralocity, but Referocity rolls off the tongue, and looks better in print.


what do you mean? Referral gnomes?

I did notice that someone reading Referology may mentally sound it out as Reefer-ology.

But Referocity sounds out as Refer-ocity.

Claude,

If you spelled it ReferOlogy, would that make any sense? The site will be found in all caps, mixed, or lowercase, but onsite, if you capitalize the O, it reads Refer Ology. Just a thought.

GordonJ

I get that. I can see people doing that. Hopefully splitting the word with different colors will help.

I even considered Referralology, because I thought this might happen. But it's a terribly clunky word. And I thought that it would actually be harder to remember than Referology.

Travelocity gnome! Of course! I was asking because I wondered if "gnome" was shorthand for something.

The reason I think I'll stick with Referology instead of Referocity is that Referocity sounds more like a service, and Referology sounds more like a course of study.

By the way, a referral service would be much easier to sell. But I'm sticking to my guns, by Golly!

A good point, poetically delivered.

The same thought occurred to me. I considered (and am still considering) Refer-ology.

Personally, I prefer the sound of Referocity. And I would probably use Refer-ocity because of the reasons you mentioned.

But it isn't about what I like. It's about what will work better, and better match what I am offering. And I'm offering a course on referrals. It isn't software or a service.

And Refer-ology is harder to remember. I assume most people will by searching for Referology (if they search at all). So it's Referology.


By the way. One of the things I do, when writing a book, or building a course, is to buy several books and courses by others on the same subject. This isn't to steal or compile material from the books. It's to see the arguments they present, the style of writing, what order they put the ideas in. It helps greatly with formatting, and deciding what to include.

So I bought a few books on Referrals in selling. I already own and read a dozen or so, and bought a couple of courses over the years. In sales training, referral prospecting is not one of the most in demand subjects. That would be cold calling and closing.

Anyway, I bought the book Generating Business Referrals Without Asking by Stacey Brown Randall.

It's by far the best book on referrals I've ever read. I sat up last night until I read it all. She meticulously takes every possible objection to referral selling and answers them thoroughly. She describes every other type of referral approach, and eliminates them.

The book is a masterful sales letter on why her approach is the best way to build a business, and why any other strategy (even other referral strategies) are worthless.

By the end of the book, you are left with only one option...buy her $2,000 course.

I'm not going to write a book like this myself. But I think I'll lay this over my Webinar (selling my course) as a template, to cover all the bases. And I'll use much of the strategy she uses in writing in books on other subjects besides referrals.

I have to laugh sometimes.

Her whole appeal is that you don't want to be selling. Selling is bad. But this entire book is a master class on selling the idea that referrals are the best way to prospect, and her approach is the only one that works.

Dan Kennedy would do the same thing. He would talk about not selling, when he was delivering a phenomenal sales pitch at the time.

In a talk, he once said "Be the Wizard, but beware the Wizard". I looked at the woman sitting beside me and whispered "Said the Wizard".

I love this stuff.

I know. I checked to see if there were any books using Referology as a title, if there were any websites with Referology as the URL, or if the word was already trademarked.

I read the short E-Book Referology on Amazon. But the word isn't trademarked. And, I'm not going to use it as a book title anyway. It will be a brand name, posted on everything i put out from now on.

My books will all have different titles, and my podcast has a different title. By the way, the guy that wrote the Referology book is pretty good. He has lots of Youtube videos on the subject and they are all excellent. I may ask him if he wants to be interviewed.




The word Referology is just a brand name. Any material about referrals will have the word Referrals in the titile...and the subtitle.

The podcast will still be The Instant Sales Boost Podcast.

And thank you for the compliment.


The referral system I've used for decades and the one I'll be teaching aren't like that. They have no gifts or compensation. These are closer to joint ventures. Even though sometimes the sales are made one at a time.

I don't think you could have paid me a higher compliment. Thank you.

That applies to you, as well as about a dozen others that are obviously the real deal, and share their insights generously here. A good group.

And honestly, that's why I ask these questions here. I knew I would get the real insights from a top group.