Keyword Research for OFFline marketing?

Just try typing in a city name + a type of business. For example: "Chicago Plastic Surgeons" and see what kind of results you get and if anyone is even searching for it.

That particular one would probably be very competitive, but just to give you an example.

Sometimes its hard to get a figure for local businesses. My city is about 100k people so search volume is low and sometimes GKWT wont give you a figure. But if you pick the broad terms such as "City Dentist" I think you will see good enough traffic.

You can check yellowpages for example and make keyword research for any niche you will find great opportunities ,i am running direct marketing company ( i am living in spain ) and i manage huge list of customers from YP ,it depend on the sevice that you are offering maybe SEO and WEB DESIGN i think it's saturated at least in my country ,the mobile ads and the facebook and twitter marketing is good service to offer if you have the skills and the ability to achieve good results for your customers .

Keyword research is keyword research, local or non local doesn't really change anything, it's still a keyword but we consider it 'local' when there is a geographical element to the keyword phrase, that's what makes it local.

So tools like Market Samurai don't change, all your doing is looking for keywords for different markets but always including some geo tag in the keyword (could be city, state, post code, whatever 'area' you want to target).

Hi,

I wasn't sure if you were asking how to find new offline clients using keyword research, or how to complete keyword research for offline clients? I'm guessing the latter, so I'll offer a tip that might be useful for you.

One quick way to build good solid keywords for local clients is to use google's free keyword tool.

Step 1: Go to google.com and enter a your seed keyword and LARGE city.
I like to use Dentist for examples, so I might search google.com for "Dentist Chicago"

Reason being, I'm looking for a large city, heavy competition, solid "dentist" website that is ranked at the top. Jot that dentist's website url down.

Step 2: Go to google's keyword tool and enter the WEBSITE into the "website box" and hit search. Here's a screenshot from a random dentist site that I looked up (not affiliated in any way with this site)



Google offers "suggestions" for which keywords this page is relevant for along with search volume.

Step 3: Export and geo-tag each keyword with the city you're marketing for with your offline client.

It's free.
It's fast.
You will absolutely find keywords that will not come back in keyword searches like in MS or even with a google keyword search. Don't get me wrong, I still use those tools, but this method provides many other trickles, streams, and rivers of traffic that I would have missed out on.

Hope that helps!

Best,

Will

Offline marketing has been around a lot longer than its online counterpart. There are pros to using this tried and true form of marketing. With offline marketing, you will only be sending out marketing to a certain area of the country. By knowing the people and where they live that you are marketing to, you can tailor your marketing to these people.
Another pro to offline marketing is that your potential clients often have something in their hand to see what your business has to offer. Potential clients like to have something material to have in their hand to make their buying choices with.

Hello,

I am very new for the marketing concept, Could you please share some details with me?