A book on Strategic Brand Management
A Response books publication, "Strategic Brand Manangement for B2B Markets: A road map for organizational transformation" written by Sharad Sarin
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
With extensive discussions on the three most respected corporate brands in India--Tata, Larsen & Toubro and Infosys--the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
For more info about the book:
Please check the SAGE India Pvt Ltd website
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
With extensive discussions on the three most respected corporate brands in India--Tata, Larsen & Toubro and Infosys--the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
For more info about the book:
Please check the SAGE India Pvt Ltd website
"Learn how to create your Fortune 500-like Brand even if your office is in a closet"