I just got my first offline customer HELP!!!

WOOHOO! Good for you!

Go through the offline forum here, and read some of the most popular threads...there's all the info you need right here!

Assuming this client has NO online presence (social media or website), I would set up a gmail account for them and use this for all the Big G goodies (feedburner, blogger.com, analytics, YouTube etc).

You could use your personal FB logon to set up a FB page. The owner most likely won't give you access to his/her own FB page for this.

Get as much off-line sales material as they have to offer using this for blog/article marketing as well as a start to keyword research. Don't forget to use keywords for everything you touch for them.

It's easy to turn the offline info into a short YouTube video, but make sure the keyword is in the file name, the title, the description, and SAY they keywords in the video as well. Use the URL as the first thing in the video description. "widgets.com presents..."

Educate them as to the needs of social/internet presence. Mock-up something, then give them the "Yes" or "Modify" options in your "Look at this" email about what you're doing for them.

Also, who will monitor the social aspects? YOU? A Staff member?

Don't forget pingomatic, backlinking, web 2.0, email capture, possible subscription sites, and FB like buttons/boxes.

I could go on, but this is a good start.

Thank you guys. THis one just kinda fell on my lap. They wanted me to build them a website then started asking questions about getting there name out there on the web and it was music to my ears. Whats the best way to get them on a plan that I can get passive income like a monthly subscription or something for my services for upkeep

It is near impossible to give advice without knowing more detail about the client.

I salute you for landing a client even if you have no idea what you are selling.
Because winning clients is the hardest part.
Now you can outsource everything.

Thanks Mark,

This client is a prominent attorney in my area and they have several other attorney friends that if this goes well can really grow my offline empire. I want to make sure I do this right the first time even if it means not making any money off this one I still will be able to get more exposure and clients and make it all back within weeks as the building they are in are nothing but other attorneys and local businesses with little or no exposure

Now we are cooking! Yes the client specializes in only 3 areas of law but they go hand in hand. Whats the best way to approach this to get her site ranked also they want to stay away from social media (facebook, twitter, myspace) why I dont know they just do so thats out. I plan on building a local news site and sell advertising and offer that in a package with what im doing to get good monthly income from that.

Depending on their law specialty I think they are smart to stay away from Twitter, FB and MySpace (especially MySpace). Now, if they were in a field related to entertainment or something similar then maybe. However it is business or wealth related then it is a poor use of your time and their money.

BTW, one poster mentioned a $30 an hour rate. That's far too low. Start at at least $100. The cheapest attorney at the firm likely makes more than that!

@Red Thank you alot!

I will implement these things and drive forward. Is there currently an ebook out that you all recommend that address what im looking at?

Looking at this from the law point of view (law student myself I talk to partners often) and of course it is very different between USA and AUS, law firms need to look professional, SOCM can work but it can also make them look tacky which is a bad thing for a law firm.

I would suggest getting the website up, offering SEO as a monthly ongoing thing and organising other sources of advertising for them, if you're good at marketing (not some kid with an internet connection and a few e-books) you could help them structure a complete marketing plan.

Just remember it's a law firm, not some product on offer to flood everyone... it has to have integrity and it has to be clean, if you mess up I bet your arse will be sued and you will regret taking the job.

Good luck with it though, and I'm sure if you have your head screwed on it will work out great!



-JB

Im thinking Riz has got some of the best offline advice I have heard in awhile. He really leaves nothing left to say except "Do what Riz is saying".

Attorneys have been good to me personally, they are my favorite kind of clients. Plus they always return your call, and are used to scheduling appointments with people, so asking for an appointment is right up their ally.

Want more Clients...? Everybody already knows what I would tell you but... just for the hell of it. Pick up the phone and do some telemarketing!

Well, if you need to, you can outsource just about everything.

What are the details on the client by the way?

Might have an interesting idea or two depending on the brand.

This is an law firm. They are trying to expand there online branding and local area as well. She is already using yellowpages.com for some advertising. I want to educate her on as much as possible as this law firm is hungry for some expourse. I just dont know what. I just got into IM 2 months ago and this is offline which is out of my arena however its coming in as we have a huge market for it where im at I just need to know what I should do and should be pitching. I have gotten some really awesome ideas that I got down so when I meet them next week I can go over any other info is much appreciated

WOW Awesome information Bennette,

This is gonna help me alot. I have copied that information into a word doc to take so my next meeting with them i can go over all this.

Thanks everyone again you guys are so supportive and awesome.

Thanks

George

Good going

Now you need to present them with a concrete proposal and SEO marketing plan.