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Which tool to generate initial SEO analysis report for offline client?

by mrtrance
22 replies
I recently signed up a client and would like to initially send them an analysis report for their site which highlights all the things that is correct, wrong, or missing i.e. meta tags, # links, website age, etc.

Which tool can do this by just entering the client's website url and it brings back the whole SEO analysis report so that I can just forward it to the customer?

Can IBP do this (I have the program, but I think it only works if you enter a keyword otherwise it won't analyze the site...is that correct?)? I don't want to enter any keywords at this time, but just get a general report generated to give to them in a few days.

Any suggestions?
#analysis #client #generate #initial #offline #report #seo #tool
  • Profile picture of the author LiquidSeo
    Hi Mrtrance,

    I use WebCEO Premium to do rank tracking and client reports. Check it out at: SEO Tools and SEO Software by Web CEO: Easy and Result-Oriented Search Engine Optimization. I've used this for 8 years now - a really strong product with lots of enhancements and features.

    You do have to enter a keyword(s) - up to 3 to generate on-page reports though. I don't think I've seen a reporting tool that doesn't require keywords, other than generic type reports.

    Brian
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  • Profile picture of the author Voasi
    Here's a site that has a lot of great reporting that I'll use for clients: The Most Effective SEO Software - SEO PowerSuite Tools

    I'll also pull in some reports from SEO Software. Simplified. | SEOmoz .

    That's a good start for baseline reporting and initial analysis...specifically for SEO.
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  • Profile picture of the author Voasi
    SEOMoz is a monthly subscription. They provide a lot of valuable information outside of there tools, so it's worth it.

    Link-Assistant.com are one-time product purchases. There tools are quite amazing and really shed light on where you need to start. I've had clients where we just fixed all the broken links and put together a good sitemap to index his site (they had a huge e-commerce website). Google wasn't finding the pages properly. After the fix, their traffic soared 200% ... and we hadn't even started the real SEO work of link building. Good data.
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    • Profile picture of the author LiquidSeo
      Originally Posted by Voasi View Post

      SEOMoz is a monthly subscription. They provide a lot of valuable information outside of there tools, so it's worth it.

      Link-Assistant.com are one-time product purchases. There tools are quite amazing and really shed light on where you need to start. I've had clients where we just fixed all the broken links and put together a good sitemap to index his site (they had a huge e-commerce website). Google wasn't finding the pages properly. After the fix, their traffic soared 200% ... and we hadn't even started the real SEO work of link building. Good data.
      I'm an SEOMoz subscriber, but have only used the trial license for Link-Assistant.com. Have you used WebCEO?

      I'd be curious to hear your thoughts between the two.
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      • Profile picture of the author mrtrance
        Originally Posted by LiquidSeo View Post

        I'm an SEOMoz subscriber, but have only used the trial license for Link-Assistant.com. Have you used WebCEO?

        I'd be curious to hear your thoughts between the two.
        Is link-assistant the one to use for seo analysis or the web auditor program that they have? What is the limitation of the trial versions and full software from that seo suite programs?

        Well I ran IBP, but it generates a report based on that one keyword and also the information it puts out I think is too much to send for a client. I'd rather have a report which just analyzes the site in general (not just for a specific keyword) and gives feedback on just the main points of a site.
        Does link-assistant or the web auditor able to achieve this?
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  • Profile picture of the author Voasi
    I think of WEBCEO as Outback and Link-Assistant as Morton's. They're both steakhouses, but one is a little more upscale and professional then the other.
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    • Profile picture of the author LiquidSeo
      Originally Posted by Voasi View Post

      I think of WEBCEO as Outback and Link-Assistant as Morton's. They're both steakhouses, but one is a little more upscale and professional then the other.

      Good analogy - I'm going to give Link-Assistant a try.
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  • Profile picture of the author Mike Grant
    Typically, I just show them the first page of Google and how they're not listed. Then I show them, if they're anywhere to be found, where their website is.

    I've found bringing in reports and analysis of the actual website with offsite factors does nothing but confuse my clients. They don't give a **** about any of that. They care about results, and results = $.
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  • Profile picture of the author alanborcic
    I am using Website Analysis & Internet Marketing | WooRank and Website SEO Tool | Website Grader
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    www.alanborcic.tv

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  • Profile picture of the author Mike Grant
    Alan, completely rid of Woo Rank. It's not even worth looking at, currently.
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  • Profile picture of the author rdraiss
    I use numerous different tools. First I generate 3 reports using webceo, then for the more in depth report I had my assistant create a user friendly template and i just plug the remaining info from both websitegrader and wooranker . These reports are only going to warm prospects that a interest in growing their business and I believe my team can help them.
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  • Profile picture of the author DennisM
    You can use Traffic Travis. It's an awesome tool that will create kick a$$ reports for your offline clients. Unlimited websites for a one time cost of $99.

    Professional SEO Software Download

    You can download the FREE version but the reporting feature is disabled. Personally, I think it's the best tool out there for the money. Win one client and it's paid for itself!

    Good luck and let us know what you decided to do with your new client.

    Dennis
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  • Profile picture of the author Dhira
    I go with IBP (internet Business promoter).
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    • Profile picture of the author mrtrance
      Originally Posted by Dhira View Post

      I go with IBP (internet Business promoter).
      So how do you use IBP effectively to generate the initial report for the client? Do you generate a separate report for each keyword that you are targeting for each page since the analysis requires a keyword to be inputted before it gathers the information? My client has 6 pages that he is focusing on a different keyword plus the homepage with has a general information related to the other 6 pages. So how should I generate the analysis report for this client so it is easy for them to understand and not so much to overwhelm them since IBP can generate like 65+ pages for each keyword analyzed.
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      • Profile picture of the author Dhira
        Originally Posted by mrtrance View Post

        So how do you use IBP effectively to generate the initial report for the client? Do you generate a separate report for each keyword that you are targeting for each page since the analysis requires a keyword to be inputted before it gathers the information? My client has 6 pages that he is focusing on a different keyword plus the homepage with has a general information related to the other 6 pages. So how should I generate the analysis report for this client so it is easy for them to understand and not so much to overwhelm them since IBP can generate like 65+ pages for each keyword analyzed.
        Yes I would suggets generating the analysis report fo rthe client, but you could add the full report for their 'main' keyword instead of doing it all.
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  • Profile picture of the author jrod014
    Check this out. I was using the shoe money tools for a while before they released this tool for free. It was included in the shoemoney tools section but now that are releasing it for free.

    Don't pay for SEO services! Get a Free SEO Report in minutes!

    You can even rebrand the report into a pdf for your client's.

    Let me know what you think.

    Jerry
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    • Profile picture of the author mrtrance
      Originally Posted by jrod014 View Post

      Check this out. I was using the shoe money tools for a while before they released this tool for free. It was included in the shoemoney tools section but now that are releasing it for free.

      Don't pay for SEO services! Get a Free SEO Report in minutes!

      You can even rebrand the report into a pdf for your client's.

      Let me know what you think.

      Jerry
      Thanks for the link, but the tool requires a keyword to input. Since my client has 6 pages targeting 6 keywords would I need to generate a report for each internal page for each keyword? I'd like to rank each internal page for each keyword instead of the homepage.
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  • Profile picture of the author Mike Grant
    Hmm, looks like I'm the only person who doesn't use anything over the top for reporting.
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    • Profile picture of the author LiquidSeo
      Originally Posted by mgtarheels View Post

      Hmm, looks like I'm the only person who doesn't use anything over the top for reporting.

      It's hard to beat the nice tabular report that a WebCEO or similar product will create automatically for you monitoring your clients rankings.

      I do a bi-weekly report coupled with my analysis of Google Analytics trends, Ranking trends (WebCEO report attached), and when relevant, Local SEO ratings - manually compiled.
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      • Profile picture of the author Mike Grant
        Originally Posted by LiquidSeo View Post

        It's hard to beat the nice tabular report that a WebCEO or similar product will create automatically for you monitoring your clients rankings.

        I do a bi-weekly report coupled with my analysis of Google Analytics trends, Ranking trends (WebCEO report attached), and when relevant, Local SEO ratings - manually compiled.
        Well I do those things for myself, but never my client. My clients do not understand nor do they care about the reports.

        I'm surprised I'm alone on this.
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        • Profile picture of the author LiquidSeo
          Originally Posted by mgtarheels View Post

          Well I do those things for myself, but never my client. My clients do not understand nor do they care about the reports.

          I'm surprised I'm alone on this.

          Just to be clear...

          I'm not 100% sure that my clients truly understand everything, even after I've gone over the data with them the first time. What I do know, is that all of my clients care about results.

          Probably like yours, my clients are after "net new customers" or "net new business". That's all there is - most do not really care about traffic, hits, unique visitors, 7-paks, etc. It's all about ROI.

          All of them sign with me because they know I will deliver results for them, and handle an area of their marketing they don't really know. But....every one of them likes to get this information as supporting material that they money they pay their consultant every month is well-spent. They may not understand it, but I think good reporting is a key part of the solution to avoiding attrition and maintaing clients (the other pieces of that pie being delivering real results and maintaining good communication).

          Reporting helps me to address clients needs/wants to get updates and find out how everything is coming.... Nothing kills my day more than a few existing clients who want to talk to me instead of their technical account manager. (Obviously the key here is to set expections, but even so, they still want to "check-in"...)
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