Best marketing book you've read

Posted: 14 years ago 55 replies

OFFLINE MARKETING

I am constantly educating myself and want some suggestions to add to my collection. I am currently focused on marketing for small local businesses. My main focus is on SMS, but use some other channels as well.

So what is the best marketing book you recommend?

Thanks, Scott

#book #marketing #marketing book #read

alanborcic

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14 years ago

NO BS series from Dan Kennedy
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  14 years ago
  
  Originally Posted by alanborcic
  
  NO BS series from Dan Kennedy
  
  That's on my to-read list.
  
  The Glazer Kennedy Insiders Circle is seriously the most amazing marketing group online.
  
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14 years ago

Hey Scott - In my book, you can't go wrong with just about Dan Kennedy or Jay Abraham when it comes to exceptional marketing thoughts and strategies.

Jay's "Getting everything you can out of all that you've got" should be required reading for anyone considering marketing their own business or providing marketing help to other businesses.

Cheers,

Steve

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14 years ago

Originally Posted by Steve Solem

Cheers,Steve

Have to second that. Jay's book is petty much the best I've read on this topic.
_____
Bruce

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14 years ago

Originally Posted by Steve Solem

Cheers,

Steve

If you are on Jay's mailing list, he just a couple weeks ago sent the "Getting everything you can out of all that you've got" book out as an ebook (pdf) to his list. It is an excellent book. Not sure if he also put it on his website but might be worth a check.

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14 years ago

One of my all time favorite that I got in audio format as well is "

How to Win Friends and Influence People" by Dale...

Also "

The Tipping Point " By Malcom Gladwell

And "

The 21 Irrefutable Laws of Leadership " By John C. Maxwell

These are just a few that really stood out for me over the years. I have read hundreds of book and countless hours of audio books and seminars.

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  14 years ago
  
  Originally Posted by popgals
  
  thanks for the recommends , they are so great .
  
  Your welcome and I forgot to mention a newish book by Gary Vaynerchuk that brought me back to my mission called "Crush It!" Its an Amazing book.
  
  I got the audio version since he has more content in that.
  
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14 years ago

Originally Posted by Dr Dan

One of my all time favorite that I got in audio format as well is "How to Win Friends and Influence People" by Dale Carnegie

Also "The Tipping Point" By Malcom Gladwell

And "The 21 Irrefutable Laws of Leadership" By John C. Maxwell

These are just a few that really stood out for me over the years. I have read hundreds of book and countless hours of audio books and seminars.

Yes, It's well, I read before that. thanks for recommendation..

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umairsheikh2002

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14 years ago

The Tipping Point " By Malcom Gladwell
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  14 years ago
  
  Originally Posted by umairsheikh2002
  
  The Tipping Point " By Malcom Gladwell
  
  Great book too.
  
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KLaAz0r

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14 years ago

there are almost no good ebooks on IM., because how do you make the most in IM? sell and IM book.. simple but killer flipping secrets is a really good one~!
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14 years ago

Bill Glazer " Outrageous Advertising"
Dan Kennedy of course
and like to suggest anyone who is serious about becoming an offline marketing consultant to read books by Alan Weiss.

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14 years ago

Originally Posted by jrobconsult

Bill Glazer " Outrageous Advertising"
Dan Kennedy of course
and like to suggest anyone who is serious about becoming an offline marketing consultant to read books by Alan Weiss.

Great book! I completely agree with you!
I've read very interesting stuff of Doc. Joe Vitale as well, he's a little bit crazy but his books are really good!

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richard20111

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14 years ago

The Ultimate Sales Letter is my choice, I've heard lots of people choose this Book.
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Alimar

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14 years ago

Tipping point is excellent as is how to make friends and influence people.

I would as add magic words that bring you riches by Ted Nicholas
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Saito

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14 years ago

"Business Model Generation"

It's not a strictly marketing book, and does not drill down into skills like copywriting and campaigns, but filled in a lot of pieces for me on choosing and understanding your market and their needs, and designing a product, campaign, and business model around them.

I feel like we overlook the big picture stuff sometimes in search of details, which certainly have their place, too.
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14 years ago

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) [Paperback]

Claude Hopkins (Author)

Amazon.com: My Life in Advertising and Scientific...
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danielkanuck

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14 years ago

The Ultimate Marketing Plan by Dan Kennedy. I had my cousin read it from front to back, and questioned him on every single marketing idea in the book. It comes in paperback and can be found on Amazon, and most local bookstores.
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absolutelee

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14 years ago

I would have to second the votes for Dan Kennedy and Dale Carnegie. If you're helping business with social media, any of Gary Vaynerchuck's two books are really good, too. I'm reading The Thank You Economy, now, and it rocks.
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14 years ago

A very simple A to Z marketing plan book is Duct Tape Marketing by Jon Jantsch. I like the way he explains his theory, gives examples, and them gives you actionable items.

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14 years ago

I strongly recommend MILLION DOLLAR CONSULTING by Alan Weiss. This book has stood the test of time. The author is extremely smart and savvy about how to deal with clients, and his advice applies whether you are working with tiny local firms or multinational corporations.

Marcia Yudkin

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14 years ago

Originally Posted by marciayudkin

Alan Weiss is the " Albert Einstein" of consulting
"How to Establish a Unique Brand in the Consulting Profession" is an eye opener also.

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14 years ago

I'd start with Dan Kennedy, and this book specifically: No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide
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14 years ago

Anything by Kotler
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14 years ago

Best marketing books that i have read are as under:
1. Buyology : How Everything We Believe about why We Buy Is Wrong.
2. BRAND sense.
3. Winning.
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14 years ago

The Ultimate Sales Letter by Dan Kennedy is awesome. I used to read it everyday in the morning before i went to work. It's that good.
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cherry_b

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14 years ago

hmmm - read this thread and downloaded "How to Win Friends and Influence People".

Sometimes I think we are all TOO full of information, simple principles like this are probably way more powerful than any technique you'll find anywhere.
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alcymart

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14 years ago

Anything by Dan Kennedy is a must read here.

Bernard
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14 years ago

The SILENT SALESMEN By Mitch Carson. A good book I highly recommend.

Qamar
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  Originally Posted by Qamar
  
  The SILENT SALESMEN By Mitch Carson. A good book I highly recommend.
  Qamar
  
  I had Lunch with Mitch Carson yesterday he is a great guy and very knowlegable not read his book as yet but will for sure make a point of it after our lunch meeting.
  
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Marvin Johnston

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14 years ago

Joe Sugarman is another marketer that hasn't been mentioned yet. Triggers is an excellent book giving the emotional reasons that people buy.

Marvin
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jonhylever

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14 years ago

dan kennedy series is the best series.

Marvelou and great books.
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14 years ago

This -> CA$HVERTISING
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14 years ago

I suggest to you read book of Magic Words That Bring You Riches by Ted Nicholas.I think it is good for you.
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14 years ago

I really liked "make your own luck"
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14 years ago

Some of Ebooks available in online, you can go through from online.
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14 years ago

Instant Autopilot Cash by Stevie Dempsey. That's the best one I've ever read.
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13 years ago

Seriously... This book changed my life.

Influence: The Psychology of Persuasion:...
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  13 years ago
  
  Originally Posted by Ant Marshall
  
  Seriously... This book changed my life.
  
  Influence: The Psychology of Persuasion: Amazon.co.uk: Robert Cialdini: Books
  
  Agreed! that book is definitely the nuts. I also like simpleology by mark joyner, cashvertising, POP! (helps you come up with slogans and tag lines), and the irresistible offer by mark joyner.
  
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13 years ago

Originally Posted by scottuga44

Jay Abraham has some great tips. Check out his free youtube videos to get some ideas.

I don't know if this can be applicable to offline stuff but Travis Sago has a pdf out. Just google "bum marketing mindset vol " and it should be the first result.

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13 years ago

John Jantsch's "Teaching Your Business to Market Itself" is a very good Book for increasing the knowledge about the Marketing strategy.Just Go for it.
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13 years ago

"Cashvertising" by Drew Eric Whitman is my favourite...so far.

Another book I've found valuable is "Advertising secrets of the written word" by Joseph Sugarman
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13 years ago

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  13 years ago
  
  Master Key System by Charles Haanel
  
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13 years ago

Steve already mentioned it:

"Getting everything you can out of all that you've got" by Jay Abraham.

I have several of Jay's VERY expensive courses.

Most of the information from those courses that cost $5,000 to $10,000 each is in that $20 book Getting everything you can out of all that you've got.

It's hard to go past that kind of value.

Kindest regards,
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13 years ago

anything by warren buffet
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  13 years ago
  
  Agreed, mentioned above.
  
  Here are 2 books that I'm constantly reading again and again.
  
  "Getting everything you can out of all that you've got" by Jay Abraham.
  
  "The Irresistible Offer" by Mark Joyner.
  
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13 years ago

I really liked Cashvertising. Talks about how we buy with emotion first, and logic later. Awesome book
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  13 years ago
  
  Just read Amazon.com: Make Money Online - Online Affiliate...
  Over 400 pages but well worth reading as is Ca$hvertising which has already been mentioned.
  
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13 years ago

12 Month Millionaire was the first book that got me into direct response marketing.

That was definitely the best because it broke down every litttle nuance about marketing.

Even though it's mainly relying on direct mail, the principles are ageless.
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13 years ago

Jay Abraham's Mr X Book is awesome.

Don't expect to get this on Amazon as this cost several hundred dollars.

Exceptional no the less.
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13 years ago

I have also read a great book..
The Tipping Point " By Malcom Gladwell
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  13 years ago
  
  Originally Posted by anukants
  
  I have also read a great book..
  The Tipping Point " By Malcom Gladwell
  
  I loved blink also,
  
  but tipping point definitely made a great read.
  
  Now I know not to grow my organizations to over 129 people in the same building...(or whatever number it said)
  
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13 years ago

The Ultimate Sales Machine By Chet Holmes
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13 years ago

A favorite of mine: INFLUENCE by Cialdini.
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13 years ago

It's difficult to choose only one as the best.
One book every marketer needs to read is " Scientific Advertising" by Claude Hopkins.
It's a public domain classic written in 1923.
i downloaded it after watching a video with David Ogilvy saying that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times".
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Best marketing book you've read

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