How do you do Keyword Research for local businesses...?

14 years ago

Doing kw research for a local business is problematic, because the numbers are often not large enough for Google to report. Something like "New York Doctor" probably would have a lot of searches, but "Macon Doctor" (small town in Georgia) probably won't. Still people are searching those local phrases. What I do is use Google instant. I'll go to Google.com and start typing in something like "Atlanta real estate attorney". Instant will give me a list of possibilities as I type. I use those possibilities to make a "tree" of keywords. I've been doing this for some time for various businesses, and this seems to work well.

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rodelu

14 years ago

Originally Posted by absolutelee

Doing kw research for a local business is problematic, because the numbers are often not large enough for Google to report. Something like "New York Doctor" probably would have a lot of searches, but "Macon Doctor" (small town in Georgia) probably won't. Still people are searching those local phrases. What I do is use Google instant. I'll go to Google.com and start typing in something like "Atlanta real estate attorney". Instant will give me a list of possibilities as I type. I use those possibilities to make a "tree" of keywords. I've been doing this for some time for various businesses, and this seems to work well.

Thanks Lee for your reply. I see your point as its based on actual searches so its more accurate, but I can't seem to find related keywords. Also, is there a way to see how many searches are done per month?

Thanks again

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seoviviti

14 years ago

if you are targeting google then it is very simple to find targeted local keyword. You can search on local google search like. .uk / .fr / .sw etc. it will give you the targeted keywords range on search result. you can select your targeted keyword and search on country based google page. check which keyword is getting higher result and use them for your campaign.

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rodelu

14 years ago

Originally Posted by seoviviti

if you are targeting google then it is very simple to find targeted local keyword. You can search on local google search like. .uk / .fr / .sw etc. it will give you the targeted keywords range on search result. you can select your targeted keyword and search on country based google page. check which keyword is getting higher result and use them for your campaign.

I'm not sure I'm following you... you mean in google, you set the location to the city you are doing research on? or just google for that particular country? I live in the US so I get the US by default

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High Horsepower

14 years ago

There's several ways. You can view their competitors sites and view the source code to see what keywords, meta tags they use.

City+Keyword (New York Cosmetic Surgeon)

Use Google Keyword External Tool and start "thinking" like a customer and start typing in keywords.

Use SpyFu and other like tools: (non affiliate link) SpyFu

Outsource to Fiverr

too many many to list...

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rodelu

14 years ago

Originally Posted by High Horsepower

There's several ways. You can view their competitors sites and view the source code to see what keywords, meta tags they use.

City+Keyword (New York Cosmetic Surgeon)

Use Google Keyword External Tool and start "thinking" like a customer and start typing in keywords.

Use SpyFu and other like tools: (non affiliate link) SpyFu

Outsource to Fiverr

too many many to list...

Thanks, i like this.. how did it miss it? Look at the source code of the first few sites in Google... Sounds pretty basic but I was so confused I couldn't think straight. I will look into SpyFu also.

Thanks

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redlegrich

14 years ago

The best way is to see what the "city, trade" does. Specialties for lawyers and doctors, procedures, problems solved. Look at the client (and competitors) site and see what things they list (their services and products). While you might not get search volumes it is likely you'll get better placement in Google and if the landing page is relevant then conversions should be much better.

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AUKev

14 years ago

It is really hard to get search numbers, but for getting keywords, I let the Google keyword tool and Market Samurai tell me what keywords to target. You just will not know for sure what kind of search volume to expect.

So I was recently going after mortgage keywords for an offline client. Instead of searching for cityname mortgage... I just put mortgage into the tools listed above, and built a list based on overall searches. So my recent target for mortgage brought back:

mortgage
mortgage calc
mortgage calculator
calculator mortgage
mortgage rates
home mortgage
mortgage bank
mortgage rate
mortgages
mortgage loan
mortgage refi
mortgage refinance
refinance mortgage
mortgage interest
reverse mortgage
mortgage payments calculator
mortgage payment calculators
mortgage payment calculator
payment calculator mortgage
mortgage insurance
mortgage company
mortgage broker
mortgage loans
current mortgage rate
current mortgage rates
mortgage rates current
first mortgage
mortgage lenders

I then put cityname in front of each term, and that was what I am trying to rank for. These terms are listed in order of number of searches based on the numbers combined between MS and GKT.

Using this, I have had good results at the local level.

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rodelu

14 years ago

Originally Posted by AUKev

It is really hard to get search numbers, but for getting keywords, I let the Google keyword tool and Market Samurai tell me what keywords to target. You just will not know for sure what kind of search volume to expect.

So I was recently going after mortgage keywords for an offline client. Instead of searching for cityname mortgage... I just put mortgage into the tools listed above, and built a list based on overall searches. So my recent target for mortgage brought back:

mortgage
mortgage calc
mortgage calculator
calculator mortgage
mortgage rates
home mortgage
mortgage bank
mortgage rate
mortgages
mortgage loan
mortgage refi
mortgage refinance
refinance mortgage
mortgage interest
reverse mortgage
mortgage payments calculator
mortgage payment calculators
mortgage payment calculator
payment calculator mortgage
mortgage insurance
mortgage company
mortgage broker
mortgage loans
current mortgage rate
current mortgage rates
mortgage rates current
first mortgage
mortgage lenders

I then put cityname in front of each term, and that was what I am trying to rank for. These terms are listed in order of number of searches based on the numbers combined between MS and GKT.

Using this, I have had good results at the local level.

I see your point, and it makes sense.... you base your keywords on global volume, assuming that the corresponding local keywords would be the ones used locally when people search. This is easy, thanks!

Thanks

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rodelu

14 years ago

Originally Posted by redlegrich

The best way is to see what the "city, trade" does. Specialties for lawyers and doctors, procedures, problems solved. Look at the client (and competitors) site and see what things they list (their services and products). While you might not get search volumes it is likely you'll get better placement in Google and if the landing page is relevant then conversions should be much better.

Thanks Redlegrich, yes, it makes sense, looking at what problems the product solves.

Thanks

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Daley

14 years ago

Thanks, just stumbled on this thread, got some good info. You peeps rock

Dale

Thanks

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mreyn

14 years ago

I have been struggling with the same thing. Most of the local search keywords I find, have 0 searches on the google keyword tool.

Thanks
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rodelu 14 years ago

Originally Posted by mreyn

I have been struggling with the same thing. Most of the local search keywords I find, have 0 searches on the google keyword tool.

Yeah, it's always been an issue for me so that's why I decided to open it up for discussion... any other ideas?
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Hugh

14 years ago

Also, don't forget to look at the plurals. "Real estate attorneys" might get more
traffic than "real estate attorney."

Hugh

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Adrian John

14 years ago

Don't forget about Google Insights too, it may give some great keywords as well.Some that you never thought before.
You can even see if the keyword you're focusing on has downfalls so you can make another strategy focusing on the rising terms for an specific business.
This will bring you even more business.