Scott Hanselmans Guide to Creating Screencasts
I've seen several people recommending that you do a video / screencast for local businesses outlining their SERPs, how you as a offline marketer could improve their SERPS and SEO in general and whatever else you might want to try to sell them.
I thought this article has some good ideas around how you should do this; some of the items are more around videos getting sent to a larger audience than a single business owner, but most of it is about things you should do anytime you are creating a screencast for whatever reason:
Scott Hanselmans Guide to Creating Screencasts
I thought this article has some good ideas around how you should do this; some of the items are more around videos getting sent to a larger audience than a single business owner, but most of it is about things you should do anytime you are creating a screencast for whatever reason:
Scott Hanselmans Guide to Creating Screencasts
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