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How to Measure the Effectiveness of a Local Website?

by grey38
7 replies
Going after my first client Tuesday, and I was just wondering how can I measure the effectiveness of a local website? They obviously wont get hundreds of hits a day (maybe).
#effectiveness #local #measure #website
  • Profile picture of the author PhilaPM
    Setup a separate phone number for the site so you can track how Manu actual calls are being generated from the website.
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  • Profile picture of the author vndnbrgj
    Also have Google analytics installed on the site
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    • Profile picture of the author grey38
      How would I do this phone number situation? The thing is, part of local marketing includes google places and other local directories, so a phone number on the site, differing from the directories, will throw customers off. Google Analytics would be good if i was getting a lot of visitors, then i could track many variables. The only thing google analytics would really be good for is keyword rankings, which wont be a big part of local marketing. Unless I'm missing something here?
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      • Profile picture of the author thebetterbocaj
        Originally Posted by grey38 View Post

        How would I do this phone number situation? The thing is, part of local marketing includes google places and other local directories, so a phone number on the site, differing from the directories, will throw customers off. Google Analytics would be good if i was getting a lot of visitors, then i could track many variables. The only thing google analytics would really be good for is keyword rankings, which wont be a big part of local marketing. Unless I'm missing something here?
        Keyword rankings can be important for local sites. If you rank well for a keword like yourproduct in yourcity then you could get some good local traffic.

        Google analytics would be a good starting point to measuring effectiveness, you could at least see if you are hitting keywords that pertain to your local area. The phone idea does sound a little confusing to me too, the client could just ask callers how they found the business and keep track of it.
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  • Profile picture of the author grey38
    any thoughts?
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  • Profile picture of the author angmoore
    Google Analytics tells you a lot more such as where the visitor came from and your bounce rate. ALso check the Google Places dashboard.
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    Angie Moore

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