Outsourcing for Reputation Management

laurencewins

14 years ago

what do you actually mean by reputation management?

Thanks
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iAmNameLess 14 years ago

Originally Posted by laurencewins

what do you actually mean by reputation management?

Bad reviews, negative press, ripoffreport and such.... I do this quite a bit for my clients, as having negative reviews can be a disaster for newer businesses. Basically you want to dillute bad reviews, or just push them to lower pages completely, by doing press releases, article marketing, claiming all social media platforms, etc.
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julianna

14 years ago

would love to know more about outsourcing this as well!

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rolltide

14 years ago

I am very interested in this as well.

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Warrior Ben

14 years ago

This type of Reputation Management is VERY lucrative, if done right.

In simple terms, what you are doing is a large scale SEO campaign where you increase the rankings of sites immediately below the negative website. You get the sites below ranked above the negative website and it essentially pushes the negative website down.

I would suggest that rather than trying to find 1 person to do the whole Reputation Management campaign, you focus on outsourcing building backlinks to the sites immediately below the negative site. You will get the results you are looking for. It takes plenty of time like any SEO campaign, but is well worth it financially!

-Ben

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Jeannie Crabtree

14 years ago

Ben, is this "websites below the negative website" your clients?

If it is not, and you don't build buffer sites to the websites, to build the links to, you are going to start it up in a Google dance and could cut off a lot of their business for a while, if they are relying only on Google traffic.

Thanks for taking the time to explain this.

Jeannie

Originally Posted by Warrior Ben

This type of Reputation Management is VERY lucrative, if done right.

In simple terms, what you are doing is a large scale SEO campaign where you increase the rankings of sites immediately below the negative website. You get the sites below ranked above the negative website and it essentially pushes the negative website down.

I would suggest that rather than trying to find 1 person to do the whole Reputation Management campaign, you focus on outsourcing building backlinks to the sites immediately below the negative site. You will get the results you are looking for. It takes plenty of time like any SEO campaign, but is well worth it financially!

-Ben

Thanks

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danielkanuck

14 years ago

Originally Posted by Warrior Ben

This type of Reputation Management is VERY lucrative, if done right.

In simple terms, what you are doing is a large scale SEO campaign where you increase the rankings of sites immediately below the negative website. You get the sites below ranked above the negative website and it essentially pushes the negative website down.

I would suggest that rather than trying to find 1 person to do the whole Reputation Management campaign, you focus on outsourcing building backlinks to the sites immediately below the negative site. You will get the results you are looking for. It takes plenty of time like any SEO campaign, but is well worth it financially!

-Ben

This sounds cool. Thanks for sharing tips on this technique. I definitely know how to build up relevant backlinks fast.

Thanks

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TopGun38

14 years ago

Based on the post above, you just need to find a good SEO outsourcer and you're good to go. No need to find a specialized reputation management company to outsource to.

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jrobconsult

14 years ago

Originally Posted by TopGun38

Based on the post above, you just need to find a good SEO outsourcer and you're good to go. No need to find a specialized reputation management company to outsource to.

While it involves lots of SEO, there are some other things involved such as getting positive reviews to the various websites.

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bluesteele

14 years ago

Originally Posted by mlmmarketingguy

Hey guys and gals, are there any outsourcing companies for reputation management? Just was wondering as I am thinking of doing this as well. Thanks

Jake

Have acted in the capacity many times before. Would happily provide references and examples of work. PM your email so we can discuss. Thanks!

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keyconcepts

14 years ago

Feel free to PM me. I am looking to do something like this, as I have a hard time getting out and selling. I would love to do the work, without the selling end.

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J R Salem

14 years ago

I ventured into reputation management a few months ago by accident, and recently read some good wso's on the topic.

It happened for me because I do Facebook campaigns for businesses, and sometimes we'd see negative posts (ex. "Ate there last night and didnt enjoy the atmosphere").

It's an awesome market, and there are various ways to handle clients.

Some may be listed in rip-off report. Others may have poor Google Places reviews.

Just depends. I put together a team to help me w/ this, and many times this is my 'entry' into a business. They will pay $500+ to get rid of this garbage, and lots of times purchase more services.

It doesnt take too much time to rid this bad publicity, and the client will LOVE you.

Thanks
1 reply

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tadpole88

14 years ago

Originally Posted by Jeremy S

Some may be listed in rip-off report. Others may have poor Google Places reviews.

It doesnt take too much time to rid this bad publicity, and the client will LOVE you.

How do you go about getting rid of bad reviews in Google places?

Thanks
1 reply

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JR Consulting 14 years ago

Originally Posted by tadpole88

How do you go about getting rid of bad reviews in Google places?

You can't get rid of them, but a steady flow of positive reviews will push them down, and having far more positive reviews than negative reviews will generally make the searcher feel more comfortable. They only show the last 5 reviews on the listing, unless you click on "More Reviews", so just make sure the client has a system in place that makes it easy for satisfied customers to leave reviews. Most businesses will have a negative review here and there, it's not the end of the world, unless that's all that shows up on the listing.
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spesialis

14 years ago

Just hire several people from Fiverr, and flood it with positive reviews

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jrobconsult 14 years ago

Originally Posted by spesialis

Just hire several people from Fiverr, and flood it with positive reviews

no,no, no,no

Where shall I start? One it is against the terms of the review sites to do such a thing. Also, the FTC would not be happy. There was a local auto place who had someone write fake reviews and got caught. It has cost them plenty and noone believes any of their good reviews including the legit ones. There are legit ways to get reviews and to boost the reputation.
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Jeannie Crabtree 14 years ago

*First, one of the things you want to make sure of offline is to do no harm*. Throwing some false reviews at it will not work out well for the business.

These businesses are peoples means of making a living and it has to be handled carefully.

Just as bad reviews can put a business out of business (it has in my town, because they did not know about reputation management) a person doing the repair or seo can also damage the business, starting them in a Google dance = lose their listing on first page for a while = lose sales, or damaging the reputation with the review sites.

Jeannie

Originally Posted by spesialis

Just hire several people from Fiverr, and flood it with positive reviews
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wilder1047

14 years ago

I haven't used this - and have no clue where I found it.

But, it appears to be a safe submit service - >US Search Marketing - Rocket Your Business to The Top

Just need to put a system in place that collects reviews and then submit them into these guys.

Maybe throw in some mediocre ones at times as well just to make it look legit!!

Thanks
1 reply

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ferclint20

14 years ago

Reputation management can be good or bad. It just depends on how you are going to use it. For instance, an employer might hire reputation management freelancers to give him positive reviews IF he is sure that the negative reviews they are giving him are fake.

Some use reputation management in giving negative reviews to their competing teams of products.

Thanks
1 reply

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iAmNameLess

14 years ago

Originally Posted by Jeannie Crabtree

Ben, is this "websites below the negative website" your clients?

If it is not, and you don't build buffer sites to the websites, to build the links to, you are going to start it up in a Google dance and could cut off a lot of their business for a while, if they are relying only on Google traffic.

Thanks for taking the time to explain this.

Jeannie

A couple things... when doing reputation management, it doesn't matter if sites are your own or not, you just want to cover up the bad review.

The google dance doesn't happen all the time, and doesn't happen to every site. I have a few sites that dance around but most of the time they don't. Any seasoned SEO will be able to control and limit dancing.

Whenever a client uses my services for reputation management, the first thing to do would definitely be to link up for the results that are lower than the negative page. Second step would be blowing up the internet with press releases, and mixing in some brand management in with the reputation.

Originally Posted by spesialis

Just hire several people from Fiverr, and flood it with positive reviews

Yeah, that is a great way to not be taken seriously.

Originally Posted by Jeannie Crabtree

Just as bad reviews can put a business out of business (it has in my town, because they did not know about reputation management) a person doing the repair or seo can also damage the business, starting them in a Google dance = lose their listing on first page for a while = lose sales, or damaging the reputation with the review sites.

Jeannie

I think you're a bit paranoid over google. Most people in need of SEO aren't ranking well anyway. I have never had an issue happen where a client was ranking and then danced around because of SEO work. Some people have claimed that to happen, but it is usually by people just trying to make a quick profit instead of actually knowing what to do.

Originally Posted by ferclint20

Reputation management can be good or bad. It just depends on how you are going to use it. For instance, an employer might hire reputation management freelancers to give him positive reviews IF he is sure that the negative reviews they are giving him are fake.

Some use reputation management in giving negative reviews to their competing teams of products.

I don't know of many companies that would do such a thing since it is very very illegal and you can be prosecuted for damages and potential damages. One of my clients had a company doing that to him... a couple months ago he walked away with $300,000 of damages. Slander, defamation, libel, are punishable offenses and if any company offers to do that you should run away fast. Can't give consumer reviews when you aren't a consumer... just like with me, if someone has a complaint they are in breach of contract by going to a consumer website to complain, when they aren't consumers, and in a b2b contract.

Reputation management is something best to be in action before you need it! Just like business credit... when you need it, its going to be harder to get.. get it before you need it, and you will be thankful. Every business needs it as some point.

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nofearman

14 years ago

AAAHHH! However, MOST of the Reputation Damage is done ANONYMOUSLY. SO trying to sue is very difficult. Even if you get an IP address can be a long NOT worth it, legal battle.

I have had a rouge competitor do this to me. I know who he is but cannot prove it as he of course attacks under various Anonymous identities.

Originally Posted by iAmNameLess

A couple things... when doing reputation management, it doesn't matter if sites are your own or not, you just want to cover up the bad review.

The google dance doesn't happen all the time, and doesn't happen to every site. I have a few sites that dance around but most of the time they don't. Any seasoned SEO will be able to control and limit dancing.

Whenever a client uses my services for reputation management, the first thing to do would definitely be to link up for the results that are lower than the negative page. Second step would be blowing up the internet with press releases, and mixing in some brand management in with the reputation.

Yeah, that is a great way to not be taken seriously.

I think you're a bit paranoid over google. Most people in need of SEO aren't ranking well anyway. I have never had an issue happen where a client was ranking and then danced around because of SEO work. Some people have claimed that to happen, but it is usually by people just trying to make a quick profit instead of actually knowing what to do.

I don't know of many companies that would do such a thing since it is very very illegal and you can be prosecuted for damages and potential damages. One of my clients had a company doing that to him... a couple months ago he walked away with $300,000 of damages. Slander, defamation, libel, are punishable offenses and if any company offers to do that you should run away fast. Can't give consumer reviews when you aren't a consumer... just like with me, if someone has a complaint they are in breach of contract by going to a consumer website to complain, when they aren't consumers, and in a b2b contract.

Reputation management is something best to be in action before you need it! Just like business credit... when you need it, its going to be harder to get.. get it before you need it, and you will be thankful. Every business needs it as some point.

Thanks

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skooja

14 years ago

@mlmmarketingguy

I have team of members to do reputation management. We provide service on pay for performance. I cn't PM. Will add you on skype. We can speak more about it.

thanks

Thanks
1 reply

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nofearman

14 years ago

PM me details. Also include details of how you Prevent potential Google penalties.

Originally Posted by skooja

@mlmmarketingguy

I have team of members to do reputation management. We provide service on pay for performance. I cn't PM. Will add you on skype. We can speak more about it.

thanks

Thanks
1 reply

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nofearman 14 years ago

Well, I didn;t find a good answer to the original question. I have had a rouge competitor create several "ripoff" rerports on my business, which are all 100% fabricated, of course under various anonymous names. I am finding a lot of Reputation Snake Oil Salesmen out there charging high fees.

So, I am looking ot outsource some RM methods. Anyone that has found some good resources

AND NO Fiveer is NOT the way to go with this. As most of Fiveer people writing reviews have poor English and sound ridiculous.
- Thanks
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MaxReferrals

14 years ago

Not to sidetrack the thread, but spoke with Reputation.com. You're hearing and seeing them do a lot of ads in the U.S., mainly due to VC funding they've just gotten.

Anyhow, as a point of reference, they charge:

1. $3,000-$5,000 annually
2. 10% renewal fee

Basically they build microsites to try to push down negative reviews on you; they also have their own email portal, where they push out emails to your lists, asking them to go to Yelp/Gplaces, etc and post positive reviews on you.

HIH

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k60mall

14 years ago

Our site is not a fake review posting service as suggested. members post reviews they have received from their clients.

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jasono

14 years ago

For monitoring accounts for reputation management you can hire VA's and outsourced workers for very good rates. I wrote an ebook that has a bunch of information and created a video that explains the benefits of outsourcing. Guide to Outsourcing - The only outsourcing guide you will need. | Outsourcing Autopilot!
Just trying to help, I hope it does.

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angmoore

14 years ago

There are a lot off recommendations on how to handle reputation management. I was at a conference in Atlanta recently and there was a speaker there, Costas Pepas who really focuses on this. I am implementing what he talked about next week and will see how that goes as far as a prospecting method. He did a WSO early in the year but it is closed now but says you can get on a waiting list...
http://www.warriorforum.com/warrior-...er-bullet.html

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redcell1

14 years ago

Originally Posted by Warrior Ben

This type of Reputation Management is VERY lucrative, if done right.

In simple terms, what you are doing is a large scale SEO campaign where you increase the rankings of sites immediately below the negative website. You get the sites below ranked above the negative website and it essentially pushes the negative website down.

I would suggest that rather than trying to find 1 person to do the whole Reputation Management campaign, you focus on outsourcing building backlinks to the sites immediately below the negative site. You will get the results you are looking for. It takes plenty of time like any SEO campaign, but is well worth it financially!

-Ben

Ben, your response is one of the few that knows exactly what they are talking about. RM is nothing more then a Large scale seo campaign with various micro sites.

Originally Posted by TopGun38

Based on the post above, you just need to find a good SEO outsourcer and you're good to go. No need to find a specialized reputation management company to outsource to.

TopGun38, nothing more to it then this.

Originally Posted by jrobconsult

While it involves lots of SEO, there are some other things involved such as getting positive reviews to the various websites.

Yes positive reviews are needed jrobconsult how ever this is a long process.

Originally Posted by spesialis

Just hire several people from Fiverr, and flood it with positive reviews

spesialis, have you ever done RM ? this isn't some micro niche keyword like " pink fluffly toasters in nevada"

Originally Posted by nofearman

Well, I didn;t find a good answer to the original question. I have had a rouge competitor create several "ripoff" rerports on my business, which are all 100% fabricated, of course under various anonymous names. I am finding a lot of Reputation Snake Oil Salesmen out there charging high fees.

So, I am looking ot outsource some RM methods. Anyone that has found some good resources

AND NO Fiveer is NOT the way to go with this. As most of Fiveer people writing reviews have poor English and sound ridiculous.

nofearman, RM is nothing more then SEO + positive reviews.

Originally Posted by angmoore

There are a lot off recommendations on how to handle reputation management. I was at a conference in Atlanta recently and there was a speaker there, Costas Pepas who really focuses on this. I am implementing what he talked about next week and will see how that goes as far as a prospecting method. He did a WSO early in the year but it is closed now but says you can get on a waiting list...
http://www.warriorforum.com/warrior-...er-bullet.html

That WSO doesn't really go into detail as to handle RM (outsourcing and such)

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Just here to see the shenanigans.

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TinMan100 14 years ago

Thanks to all the posters for the great info and advice!
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- techndu2012 14 years ago
  
  sorry Im coming to this topic a little late but I happen to hold the top spot for this term and I found this thread while researching my referrers.
  
  Ben pretty much summed up the process. Especially when he made reference to the amount of effort and resources required. It is (or at least can be) a tedious endeavor.
  
  Others in this thread also made good points when warning against trying to use quick fix trix like fake reviews. That is a classic example of jumping from the frying pan into the fire.
  
  Ive been doing this kind of work for many MANY years. In fact my very first reseller came from the warriors forum circa 1997. Reputation management happens to be one of our specialties because as Ben pointed out, it is basically doing quality seo work and pushing down the bad by pushing up the good.
  
  The reason Im posting now is to point out that a couple of things have impacted this service over the past few months. One is personalization. Not everyone sees the sames results and two social media is now having a huge impact on organic results.
  
  I cant really give a solid here's how to do it on your own and make money at it simply because it is not a one size fits all solution. Every business, every website, every situation is different and will often require different specifics. Its true there are basics that most can follow but to do it and guarantee positive results it takes research to determine just what you're up against, (who you have to beat and how difficult it will be), then develop a solid strategy and finally effectively execute. That is really the ONLY way to do it right.
  
  Im going to post a JV in a bit looking for resellers of our outsourced RM service where all you need to do is handle the sales and we'll provide you with yOUR branded helpdesk system to stay transparent with your client and be able to communicate with them and me and you take half the money while my team does the research, the proposal, the execution and reporting all with your LOGO.
  
  There is good money in this type of service and it is going to boom as more and more people are doing the reviews and F/B posts with their mobiles!
  
  Thanks
  
  1 reply
  
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  bobback100 14 years ago
  
  I'd be interested in working with your company. Are you located in the USA or in India?
  
  Bob
  
  Thanks
  
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smartdept

14 years ago

I had no idea that type of job even existed. Fascinating world we live in. When I lived in Hollywood, I met a few paparazzi guys that you could hire to stalk and photograph you as you attended various clubs.

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seocrest

14 years ago

Over the last 3 years, I have managed wide range of websites using SEO, SMO including sites for start up companies and small businesses. My core competency lies in complete end-end management of a new website SEO project, and I am seeking opportunities to market websites from the ground up for you or your business.

I also have some experience in the following areas: Content Writing, Blogging, SEO and SMO.

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Outsourcing for Reputation Management

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