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Lead Capture Web Pages

by Bruha
9 replies
So I have my site setup, but realize I don't have one very important thing on there... a way to capture email leads!

I am offering services for SMS, Google Places, Facebook and G+ Business Pages. I want to capture leads based on the services businesses come looking for right?

So, to do this I plan on running ads on facebook and maybe Adwords. Should I setup a specific landing page for each niche market I target? For example, I'd have a lander for restaurants, one for accountants, one for dry cleaners, etc.

Now if this is true, do I set them up on my main domain? Or do I get a separate domain to setup all the landers on?

Thanks.
#capture #lead #pages #web
  • Profile picture of the author racso316
    Might work better if you set each landing page on a different sub domain. It'll also help with tracking.
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  • Profile picture of the author Bruha
    ah that is a good idea. then after they opt in should I send them to my main site?
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  • Profile picture of the author Bruha
    Also, would it be better to capture leads based on niche or based on the service that I'm offering?
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    • Profile picture of the author Craig Dewe
      The honest answer is stop overthinking it and start getting results.

      Here's your 3 step process...

      1. Set up one landing page that talks about the services you offer but in terms of the benefits they give to clients (businesses care about sales and leads)

      2. Run ads to it

      3. Tweak your landing page until your making a profit

      Once you've reached that point then feel free to roll out lots of different landing pages for different niches. However the first step is just get something up there.

      If you're really sold on the niche idea then go find James B. Allen's current WSO where he provides 10 lead gen vids for various niches including squeeze pages as the upsell. Much less time consuming than doing it yourself (he also has another set of 10 he's done previously as well).

      My point is if you get too complicated you'll never get anything out the door (and what if you build lots of squeeze pages and they all fail to work?). Keep it simple, measure and tweak.
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  • Profile picture of the author Bruha
    Thanks Craig Dewe. You are right. I will just get something up and going today!
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  • Profile picture of the author KevinW
    You say:

    "Should I setup a specific landing page for each niche market I target? For example, I'd have a lander for restaurants, one for accountants, one for dry cleaners, etc."

    I would say ABSOLUTELY yes.

    A squeeze page for each niche is the ONLY way to go.
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  • Profile picture of the author BillHus
    ^^I was gonna say what he said lol. It really is the only way to go....I learned that in my CPC endeavors.
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  • Profile picture of the author Austin357
    Lots of good ideas already thrown out there. Just get something up, test it and tweak it. Continue to make changes until you see conversions. No secret formula but massive action with trial/error then onto results.
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