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Yet another strategy to attract more customers 2.0

by iThinkhard
6 replies
hey Warriors,

I've got this idea last week after watching the movie: machine gun preacher (btw, it's a good movie) and I thought I could get my clients/prospects invloved in helping childrens all over the world; I did this for two reasons:
1 - It's a good cause that I really believe in.
2 - You show them that you are a person that care! (not only about childrens, but they will also assume that you care about them and their interests)

While editing my last proposal, I have inflated the price by 10% and added an extra page at the end:


I will zoom on that page: (it's in french and it says that I support the unicef. 10% of what you pay will be sent directly to the unicef under your name.)



well, this morning I have received a call from the prospect confirming that she want to go forward with the project and that she will be sending the first down payment soon. though she didn't mentioned anything about the unicef cause, but I think it contributed in her decision making.

so why don't you get your clients invloved in a good cause, and you can convert more prospects a long the way.

let me know your thoughts
#attract #customers #strategy
  • Profile picture of the author jimbo13
    Hang on a cotton picking minute.

    Yesterday you were saying you will work for free for 6 months and more or less keep your fingers crossed, and today you are taking down payments from people on the very day they confirm they want to do business with you?

    What does that tell you?

    Anyway, as far as the charity thing goes it makes no odds.

    No one really chooses a supplier based on their altruistic efforts. Well maybe 5% do but you wont know who they are to target anyway.

    In fact most business people will just negotiate the price down as they know it is not all for you and you are telling them by what % to go for.

    Dan
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    • Profile picture of the author iThinkhard
      Originally Posted by jimbo13 View Post

      Hang on a cotton picking minute.

      Yesterday you were saying you will work for free for 6 months and more or less keep your fingers crossed, and today you are taking down payments from people on the very day they confirm they want to do business with you?

      What does that tell you?
      the fact is that I will be doing both; the strategy I mentioned yesterday about free works was meant to boost my prospections results, but I didn't put it on execution yet..
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    • Profile picture of the author iThinkhard
      Originally Posted by jimbo13 View Post

      Hang on a cotton picking minute.

      In fact most business people will just negotiate the price down as they know it is not all for you and you are telling them by what % to go for.

      Dan
      I have no problem giving my clients discounts if they ask for it
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    • Profile picture of the author David Miller
      Originally Posted by jimbo13 View Post

      Hang on a cotton picking minute.

      Yesterday you were saying you will work for free for 6 months and more or less keep your fingers crossed, and today you are taking down payments from people on the very day they confirm they want to do business with you?

      What does that tell you?

      Anyway, as far as the charity thing goes it makes no odds.

      No one really chooses a supplier based on their altruistic efforts. Well maybe 5% do but you wont know who they are to target anyway.

      In fact most business people will just negotiate the price down as they know it is not all for you and you are telling them by what % to go for.

      Dan
      Dan - Don't waste the ink in your computer on this one!

      In the United States you are walking down a dangerous road with the IRS when you attempt to factor charitable contribution into your marketing.

      And still no one comments on the 900 pound gorilla in the room.
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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      • Profile picture of the author iThinkhard
        Originally Posted by David Miller View Post

        Dan - Don't waste the ink in your computer on this one!

        In the United States you are walking down a dangerous road with the IRS when you attempt to factor charitable contribution into your marketing.

        And still no one comments on the 900 pound gorilla in the room.
        I don't think I am the first one that used this (Cause Marketing: The Donation Amount in Transactional Cause Marketing)

        I am not sure you know what you are talking about, why don't you provide an article from the IRS site to backup your claims?
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  • Profile picture of the author Eddie Spangler
    Generally do not like to mix charities with promos. It just feels forced when its done because how many people are going to buy a website because you are making a donation to a charity. Not saying it could never happen but it just doesnt make sense. I would rather be convinced that you are an excellent designer who is going to bring me some moolah than whether or not you are a kind-hearted soul who want to send money to starving kids in third world.

    The exception to this would be if I were doing a promo that was being marketed by a charity to THEIR member base where we gave a percentage of sales back to them. IN this example it just becomes a cost of doing business PLUS you get the good guy bonus points.
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    Promise Big.
    Deliver Bigger.
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