ValPak Sales Presentation?

So would I. Maybe you should just call them and ask to get involved.

I don't have the stomach for that, myself. But I'm astonished at how many people still use that service and or how much money they throw at it

Do you have a friend that owns a biz that would use ValPak? If so invite ValPak in to the biz and sit in. Record it as well.

I dont know what they say but it really cant be that hard of a sale. You show what other advertising costs and how valpak gets you into the homes at a tiny fraction of that price. You hit them up with stats about direct mail, show them some testimonials , cut them a deal to sign long term and there you have it.

The quality of offers has fallen in our market over the last few years and there are lots of negatives that us in the know might be familiar with BUT it is hard to argue when broken down to a per household rate.

just call them as a potential client..simple..

You should look at Bob Ross's thread (make 5000 a month and be a hero) it is a superior option for your clients.

6 to 12month contracts amazing you? Serious if Valpak brings in the business for them why would they ever stop using them?

Think about that? Does what you offer give month after month of value? If so the business will always pay.

What are they complaining about. Lack of sales- how long has it been out?
Or are there other issues.

Well I guess I am one of those ValPak puppets.

I sold my web development company to the owner of the single largest ValPak franchise group (30 of the largest cities in the US) back in 1999 and became the web division for that company.

We worked with Cox to help develop the original valpak.com website.

I guess that makes me a ValPak puppet, right?

Valpak is a franchise operation... so when you say things like "a dirty company", you're talking about many different companies with different owners. Cox is the owner of the brand, but how things get managed and sold are akin to your local Dairy Queen franchise. I've been in some really $hitty DQ franchises and some really good ones.

The owner of my former partner company, Reach Publishing, is one of the most honest, forthright, inspiring guys that I know. He's extremely successful, and doesn't screw anyone. You're always going to have customer problems, and business owners aren't exempt from the "crazy" that consumers also exhibit from time to time. There's a myriad of reasons for why things happen, but knowing how Valpak works on an intimate basis - from how the sales are managed to how the envelopes get printed and shipped... I can assertively state the few grumbling anecdotes on the web of some pissed off customers are pale in comparison to the over 100,000 satisfied business owner customers just in my former partner's franchise group.

But then again, I'm a Valpak puppet, so take my words with a grain of salt.

ROFL

My sister in law owns a company, and all she uses to advertise is Val Pak.
That little coupon in the blue envelope brings all her business.

She also has an in with the franchise manager...

But she still spends around $2,500/month for around 10 areas or so

I personally trash the ValPaks everytime I get them... even though I haven't done direct mail before, from a marketing stand point it would make sense to mail out individual post cards with great call to actions vs 100 coupons in one envelope IMO.

It might even be a good idea to call on ValPak advertisers and sell them on solo direct mails, SEO,etc?

- Ahmad

I have competed and killed valpak in about 1 million homes on the north coast of Ohio since 1993... I've published a beautiful coupon magazine that had a much longer rentention rate in the homes and much higher redemption rate of the coupons. But that still doesn't mean that valpak doesn't work. If it provides the business owner a positive return then it was good. I had many clients that I told continue to do both pieces unless you start breaking out in a rash from all the money. I have sit down with several of my clients and watched their sales presentations, and it definitely does differ from one salesperson to another.

What they do teach those sales reps are to work smarter than harder. You sign businesses up for multiple issues for a couple reasons but the very main reason is: Any vehicle you put your advertisment into is going to work better over time. Did you guys get that, I hope so because everyone should be signing businesses for multiple issues!!! For their own benefit even... I explain it like this: Mr. Advertiser, I would be doing a disservice to you if I don't explain why you need to be in my magazine at least three times to guage the real benefit... There is what's called the three "A's" of advertising... the first time a new customer see's your ad it makes them Aware, the second time it makes them pay Attention, and the third time it makes them Act... You would never run just one ad on TV would you? Or just one commercial on the Radio or even in the newspaper... you simply don't do that and it would be unfair if you judged your response to my magazine or valpak or anything else having only tried it one time. That is why we offer a discount for running in multiple issues. Now I offer exclusivity for everything except food and it's easy for me to ask someone whom wants to only run one time which of their competitors would they like to see me give that catagory to.

Hope that helps,
Ed

Need anymore direct mail tips I'm full of them

ValPak does offer solo mail and also I just heard it through the grapevine... be on the lookout because they are going to start offering SMS