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A Helpful TIP for Offliners Entering Contracts for YouTube Marketing

by TimGreen1
4 replies
Many offliners are now starting to offer YouTube video marketing as a service to their clients, and they sell great.

To add to their income they also set up a recurring bill for YouTube marketing to maintain videos, post comments, etc...

But sometime clients will realise they don't actually need you and ditch you. I've got a handy little trick, to make them fell they NEED to stay in your contract.

Basically you will own the YT channel and all the videos, so if they cancel the contract, you take down the channel and all videos, which will reduce clients and affect their G Places rank.

Many people make the mistake of setting up the channel for the owner and using their Email address etc..

If you make this clear to them that YOU own the channel an have the right to take it down if the contract is cancelled at any time they will likely stay on your contract for a very long time.

Hope this helps,
Tim
#contracts #entering #helpful #marketing #offliners #tip #youtube
  • Profile picture of the author PhilippaWrites
    Personally, I'm not sure about the ethics of this. Never giving clients ownership of a product they have purchased from you, not to mention having clients stay because you are holding them to ransom... it doesn't sit right with me.


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  • Profile picture of the author TimGreen1
    I see your point but think of it this way:

    Think of the video as a service not a product. Clients are paying for a service which requires your time, if they no longer want to pay you for the service and your time you no longer provide the service.
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  • Profile picture of the author tknoppe
    This is similar in concept to creating industry specific lead gen sites that you get ranked and generating leads. You then "rent" that site (and thus the leads it generates) to one specific business owner. If they stop paying, then you "rent" the site and leads to their competitor.

    Same idea with the YouTube channel. If the videos are generic, and you use only overlays on the video, or the video description, to customize it to a specific business owner - then if the business owner stops paying, then you can change those overlays, URLs to another competing business owner.

    Now, if you created unique content to the business owner, and the YouTube channel, or web site, was customized just for them - correct, not ethical to then hold that site hostage. But in the above scenario, the business owner is buying leads you generate from a YouTube channel (or web site) you have created and gotten ranked.
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    Traci Knoppe, OBM, Launch & Project Manager
    Your Web Tech Team

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  • Profile picture of the author PhilippaWrites
    Originally Posted by tknoppe

    This is similar in concept to creating industry specific lead gen sites that you get ranked and generating leads. You then "rent" that site (and thus the leads it generates) to one specific business owner. If they stop paying, then you "rent" the site and leads to their competitor.

    Same idea with the YouTube channel. If the videos are generic, and you use only overlays on the video, or the video description, to customize it to a specific business owner - then if the business owner stops paying, then you can change those overlays, URLs to another competing business owner.

    Now, if you created unique content to the business owner, and the YouTube channel, or web site, was customized just for them - correct, not ethical to then hold that site hostage. But in the above scenario, the business owner is buying leads you generate from a YouTube channel (or web site) you have created and gotten ranked.
    Yes, this does make sense to me. If the person was purchasing their link appearing on a "My top 10 local businesses!" video for a period of time, then when that time elapsed the link could be removed.

    If they had purchased 8 videos custom-made for Ms Josephine's Plumbing Services then they were all lost without trace until they paid up again, then no, that's trapping them and not ethical, imho.


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