Local Business Organizations

Sara, I think it depends on your business but I agree that many online businesses are missing a great opportunity if they ignore their local business community. For one thing, word of mouth advertising is much more effective in person. Getting a good local client is more likely to result in a referral to another client.

It won't work for every type of online service business, but it should certainly be considered.

Any intelligently targeted networking is good business. The Internet simply expands the scope and speed of business techniques which were developed and in existence before it was. Local businesses today often need help developing or furthering their online presence.

Sara, you've nailed a critical point here.

If I understand you, you currently offer online customer support for online businesses and had a great epiphany that local company may benefit from your online support?

Local companies have just begun the hybrid approach for local companies.

A company I founded in 2009, NAPAREX, is a National Same Day Delivery company in the U.S. It was traditionally a complete offline industry. NAPAREX delivered 81,000 packages last year, all from organic SEO efforts.

It now has an online community and could benefit from your services.

On the other hand, we just received a delivery from Cardinal (Local office supplies) and they were short a box of paper. I hate the phone, we ordered online from them and need to find their phone number to deal with them, or email which makes for a the waiting game.

Your time is now. Local Companies now have about 40% of their audience online, at least in the U.S. Local businesses are now engaging online by integrating their menus, calendars, products and education.

Nice find! Good luck!

That's awesome Scott! Thanks for the info, you sure have given me a lot to think about.

Sara, I don't want to confuse the issue here, but I just had a thought. (that happens once in awhile

You have been in the support field for awhile. You have knowledge of what works best and how to maximize opportunities to build a business from the support side. If you can develop this service with local businesses on a consistent basis, do you realize how much the rest of us will want your help with our clients or will be asking you to teach us the best way to do this?

I can see a lot of opportunity here long term for you both in the local sector and online.

Rex

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