How would you approach a roofing business about buying your leads?

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First of all I want to thank RedShifted for inspiring me to take this route. You and mostly everyone (familiar with lead gen) has mentioned HOW to get the leads, which is great, but now I'm trying to figure out how to present this businesses. Basically I'm in the process of looking for businesses who want to buy my leads.

I think there are 2 main ways to go about it. I'm sure businesses will want some proof my leads are legit so I'll probably have to provide 5 free leads to do so, but I'm interested in what happens afterward.

1) I should ask if they're interested in my service, buying exclusive leads from me at $100 each. As soon as the potential client fills out the information on my landing page it will go straight to my email and my business partner. At the end of the day or week the business will pay me for every lead I sent them for the day/week. Each lead comes with their name, number, email and what they're interested in having done in the roof.

2) Only I get the information from each lead, contact them individually and set up an appointment with someone on that day (or the next) that will give them a free estimate. I only get paid on jobs that go through, but I'll get a 10% commission from each successful job.

I don't really want to deal with option 2, even though I know there's more money to be made with that option. Option 1 just appeals to me more. Seeing as how we're getting closed to winter I could imagine roofing businesses wouldn't mind seeing more work.

I could probably expand to more niches in the future but for now I want to focus on the roofing industry.
#offline marketing #approach #business #buying #leads #roofing
  • Pick up the phone and have a human conversation, they need you, the leverage is yours.

    You say, can I just ask you one question?

    What would it do for your company revenue if you were to have x amount more leads each month?

    They'll say what kind of leads etc. And bam, once they've shown interest you've really got it won. Now, keep generating good leads and your golden.
    • [ 1 ] Thanks
  • Nervous about picking up the phone to do that? Use a phone number in your lead generation that the customer calls which goes through your process and seamlessly lands at the business. On a budget - I think you can use Google Voice to do this (be sure to take off the option where the caller has to 'announce' themselves!). Now you know how many people have called the business in the past # days and you can call the business and as if they want to continue to get the business. You don't have to change the advertising to move the phone number from one business to another - just change the phone number of the business inside the forwarding of Google Voice.

    You have even more leverage - you have sent them free leads already without being asked and have the ability to tap into reciprocity to get them to listen to you. Obviously you know what you are doing cause they already have seen the results.
    • [ 2 ] Thanks
  • Option 2 is a must you should not be giving away 5 free leads for the roofing niche they are worth more than that treat them like glengarry leads, make the builders work for you all you have to do is answer the phone and send a few emails a bit like a work agency. Its more trouble like you says but roofs can cost 20k you could easy make about 1k per lead. Not bad for responding to a few emails and answering the phone keeping in mind that the builder will be on a roof.
    I don’t think you should be worrying about what happens after the lead is dealt with, they will more than likely be ringing you asking for more.
    • [ 1 ] Thanks
  • You know, leads start out hot and cool off quickly. I wouldn't give them to the first joker that shrugs his shoulders at your pitch. The receiver of your leads better show some urgency in responding to them. So don't devalue them. Hold them up like a carrot on a stick. The roofing company better be enthusiastic about getting a chance at a few free leads. If they are lukewarm, they will half-heartedly pursue them and not convert them worth a darn. Also, roofing is not the greatest lead customer. Roofers highly value insurance agents. That's where they'll get business. Don't be surprised if you are treated with skepticism. Just put some thought into what you're trying to accomplish and what the best way to do that is. Good luck, you're off to a great start.
    • [ 1 ] Thanks
  • $100 seems a bit steep, option 2 sounds better.

    have you started this up yet?
    • [1] reply
    • I haven't continued this since I last left off. I've had a lot of crazy stuff happen to me lately, but I plan to continue doing this particular method soon again. Just this morning though I've been finishing my personal site that I plan to use to offer template based websites for sale along with a couple of other upsells. I'm finishing this up right now as I type this.
  • $100 per lead isn't really that steep. Service Magic charges upwards of $70 for NON-Exclusive junky leads in this niche.
    • [1] reply
    • To be worth $100 per lead they would have to be good quality, the jobs would have to be fairly big too.

      • [1] reply
  • Pretend like you're not selling anything.

    Let him know that you're doing him a favor.

    Say something like "I have a lot of friends who drive leads professionally on the Internet. I could give you some if you promise to cut me a commission".

    Simple as that my brotha
    • [ 1 ] Thanks
  • How are you acquiring the leads?
    • [1] reply
    • I made an image ad linking to a video on youtube related to roofing, and posted it on craigslist. For the headline I researched the types of threads that caught my attention and modified them for a good roofing related headline. For the copy I listed some pain points people looking for a roofer had, while calling out my competitors on some of the bad stuff they pulled of (I have experience in roofing) and listed a local phone number instead of a 800 one.
      • [1] reply
  • roofex is right (and he's a roofer obviously!).

    $100 is way too much unless you have super-solid proven leads (which is going to be impossible to prove unless you give a bunch away and they turn to big sales). The only ones that may be interested in buying roofing leads at that price will be remodeling companies (windows/siding/doors/roofs/sunrooms) that have an army of trained salesmen. And even then, they're going to want some serious proof of how solid these leads are before paying you for it.

    If you can sell these for $30, that would get roofers pretty interested, other than that you're totally wasting your time. I'm not trying to be a jerk, and I think there's definitely money in roofing lead gen but this is reality.
    • [ 1 ] Thanks
  • $30 for a roofing lead is more realistic, providing the cost of works were in the region of 2k

    If you pitched at $20 per lead you would sell them like hot cakes and you Wouldn't have to worry too much on quality. I think most roofers would buy at these prices
    • [2] replies
    • I think I would start lower than $100 because you can always go up. Start off at $30 or $40 a pop and make $300 the first month. Do this strictly for your own confidence and proof that this works. You need some singles, not homeruns, to use a baseball analogy.

      Some guys recommend that you record the calls, listen to them and charge for those that are solid leads, not just crappy inquiry calls from unqualified tire kickers. I like Rus's advice about qualifying the roofers too. Start off with roofers doing a million a year in revenue and the list gets more serious about what they're doing. Look for the companies that already spend ad dollars. They are looking for business actively. They have yearly ad budgets. The money will flow to the producer. Go out and prove yourself to them and you'll get paid. Just project confidence and lay out your plan, how it's going down. You are in charge and please don't forget it or let them manipulate you. Afterall, you can take your leads to the next roofer who would like to add a 100K to their bottom line and won't be a pain in the butt about you getting what you've earned.

      I was doing some online selling a while back. Every once in a while a buyer would complain about the price and ask me to lower it. The prices I sold at were very good and competitive. I told them that in a week, I was going to RAISE the price, not lower it and i did. It worked quite often. I never discounted my product by letting someone try to diminish it in my mind. It's a trick I learned from Ron Legrand. It's unconventional but it established who was in control.
    • $30 a lead is a way too low for exclusive leads, but that price range is about what you can expect to get if you are selling them to multiple companies. I agree with Roofex though and at $20/lead they would be an easy sell to multiple companies. Those typically would be mostly roof repair leads though.

      The $100 range would be for commercial leads or roof replacement leads.


      • [1] reply
  • I own a lead company...call me if you need help. my site is marketingleadsonline.com
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    How would you approach a roofing business about buying your leads?

    First of all I want to thank RedShifted for inspiring me to take this route. You and mostly everyone (familiar with lead gen) has mentioned HOW to get the leads, which is great, but now I'm trying to figure out how to present this businesses. Basically I'm in the process of looking for businesses who want to buy my leads. I think there are 2 main ways to go about it. I'm sure businesses will want some proof my leads are legit so I'll probably have to provide 5 free leads to do so, but I'm interested in what happens afterward.