Most Important Thing You Will Ever Read On WF.

Are you ready?

Out of all the things I have learned, I still say this skill trumps anything I can think of. And I also believe that most people think they know how to do this, but they don't really commit themselves how they need. Its too traditional or boring for most people, when its the most effective thing anyone can learn how to do.

Its SELLING.

LEARN HOW TO SELL.

Just look at people like midasman. If he is making all the money he claims to, with all these awesome techniques, this is how I look at him:

10% of his success is from the techniques / 90% from his ability to sell. (if he's making sales offline, he's doing it because he knows how to sell - its that simple)

I do not care what techniques people are using. I only care about how they sell their techniques to others. There is only 1 way I know how to get to money, and that is selling through proper positioning.

And look, I hate positioning, I hate making threads like this because it positions me as something I'm not. And it forces guys like Iamnameless to wanna step on me. But selling is something I am focused on more than anything I can think of. It will always be like that.

Look at people like Iamnameless or John Durham or Bob Ross or Kannigan. What do these 4 guys REALLY have in common? Forget all the strategies and techniques, look for the 1 commonality they ALL share. See it from a holistic viewpoint. They are incredible salesmen. Iamnameless doesn't even try to sell on here, and he could make a killing if he did. I imagine he knows that, but has no need to do it. Hmmm.... talk about positioning. He doesn't even need to TRY anymore. Thats how natural it is for the value he delivers.

Without this skill, you are making your life so much harder than it needs to be. I have decided to post "loss leaders" on Craigslist, that were lower risk offers. It makes it so much easier to build value in your ads.

Here is one stupid example. By the way I was doing this because I was bored, most my important stuff is already done for the day.

I told myself I'm going to post an offer for a professional video to pitch clients services. Specifically small businesses. But in the ad, I conveyed massive amounts of knowledge for marketing and sales. I actually focused more on that stuff, than my actual offer which was videos.

I just got off the phone with 3 clients, all sold on videos, and 2 of them now want me to look at their websites. When we were on the phone talking about the video, I was looking at their websites and finding TONS of problems. One of them was about to invest a lot of money in sending traffic to their page, big mistake I told them. The other person stopped talking after I was done, like they didn't know what to say. Sometimes I fill my brain up with so much "value" (a lot that comes from gurus on here), that when it comes out, I'm not even sure what I just said. I just know I did a good job.

My main focus hasn't changed (home improvement), but PLEASE, become "value building machines" people. Money is E-V-E-R-Y-W-H-E-R-E. Price is NEVER as much a concern as value is. Bang your head against a wall untill you fully understand this. Since a lot of value is percieved, you can CREATE MONEY just by TALKING TO PEOPLE. Of course you need to deliver too, but that goes without being said.

Say this in your own head, over and over.

"Wow, just by talking to people... I can actually create money?"

Isn't that crazy?
Its such a stupid simple concept, but more effective than anything I can think of.

So learn how to sell! Learn positioning, take away selling, stop pushing crap on people, they will hate you for it. If someone's not biting, you very likely didn't build value. You very likely, positioned yourself as the aggressor or "that guy trying to just make a sale".

That is the WORST position to be in.

I had this 1 person email me, so I messaged back "I'm sorry, I'm with a client right now, I'll get back to you in an hour". As a test, I waited 2 hours. Sure enough they sent another email. I said "I'm so sorry, I'll be contacting you within the next 10-15 mins". Then I waited 20 lol. It really comes down to calibration and positioning. Some people will put up with anything if you just position yourself properly. By the time they get on the phone, they're already sold. Or you can call them and do the same thing "Hey I'm just calling to let you know that I recieved your message (or call), I am busy with a client but I will get back to you within x amount of time. Is that ok?" Then you take more time. Why do people wait? Just because you're REACHING OUT first. They think you're just being professional, when in reality you're creating demand. I think Dan Kennedy calls it "creating false limitations to increase demand". The seduction world calls it "creating false time constraints to drop the bitch shield", everyone has their own word for it, but its really cat string theory at its best.

That is the RIGHT position to be in.
Thats all I'll say.

Later Warriors - Red